Being Loud in the Industry with Mike Arce

March 25, 2021

March 25, 2021

Being Loud in the Industry with Mike Arce

Mike Arce is the Founder and CEO of Loud Rumor, an agency that’s served over 1,000 fitness studios throughout the world. Mike is a sought-after speaker in the fitness industry and his sales and marketing strategies have been featured in Forbes, Entrepreneur, Digital Marketer, Gym Owner Monthly, and more.

After spending seven years in the fitness industry himself, Mike started an ad agency in 2009, and in 2016 he began exclusively working with fitness studios and wellness companies. He is the host several amazing podcasts including The GSD Show and The G.O.A.T Show, as well as the founder of the hugely successful fitness business conference, GSDCON.

In this episode, Mike discusses the two kinds of needs businesses must be aware of to serve their audiences better:

  1. Articulated needs are the needs that your customers are aware of.
  2. Unarticulated needs are the needs that they didn’t know they wanted unless you make them aware.

In this special episode with Mike, you'll hear:

→ [3:20] The story of how Mike started as a trainer and how he decided to leave the fitness industry to focus on being a dad.

→ [5:00] How Mike discovers his way back to serve in the fitness niche by starting an agency that ultimately found success handling fitness studios.

→ [7:46] Mike tells us why it’s so important to make the decision to do great in your chosen field every single day.

→ [10:05] How Mike’s company, Loud Rumor, helps fitness studios grow and scale their business by pulling in collective information, strategies, and resources from some of the most successful studio owners out there today.

→ [14:30] Why it's definitely more profitable to retain your original customers in your studio and upsell them then work to acquire new customers.

→ [24:17] How Loud Rumor's platform focuses not just on your growth, but with your team members as well. (The bigger you get, your business will only be as good as your employees make it.)

→ [26:40] Mike's favorite piece of advice to all fitness studio entrepreneurs looking to move up in their career and enhance their skills.


Loud Rumor Website

Mike Arce Instagram

The G.O.A.T. Show Podcast with Mike Arce

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