If you’re someone who’s just starting in the fitness industry and wants to know how to step it up and get noticed on social media, then this episode is perfect for you!
Today we’re going to speak with Elle Ross, founder and CEO of BFIT, best-selling author of "The Blueprint" and a personal fitness, branding and lifestyle coach.
Elle has utilized social media, specifically Instagram, to greatly increase her clientele in-person as well as online. She joins us today to tell other fitness business owners how to master the social media game and get better results.
Whether you’re a rookie or an expert in the fitness business industry, Elle’s pointers for best practices of Instagram are for you:
Elle’s strategy is all about organic growth: Getting more highly engaged followers without using any paid ads.
In this special episode with Elle, you'll learn:
→ [1:54] Elle recalls the time when she was 40 pounds heavier, not caring much about her health and how a biometric screening result made a 360-degree turn in her life.
→ [4:05] How the sudden shift in her lifestyle inspired Elle to write a book called The Blueprint: The-90 Day Breakthrough to Shift Your Mindset & Transform Your Life detailing about the habits and strategies that she implemented to transform her life.
→ [5:00] Elle talks about the importance of journaling and writing down your visions in order to achieve your goal.
→ [7:25] How being laid off from her corporate job pushed Elle to build her brand and enter the world of fitness business industry.
→ [11:45] Elle discusses how you can get clients and leverage social media by getting clear on who your target audience is and having a content that directly speaks to them.
→ [14:57] Elle explains how she plans her content on social media.
→ [17:10] How Elle effectively uses Instagram and its features—like IGTV—as a sales funnel to get more clients.
→ [20:01] Elle's incredible tip for all Instagram users who are in the fitness industry on what to do in order to get more followers and monetize your account.
→ [29:58] Elle shares her golden nugget on how to get started in the fitness industry and succeed! (You don’t want to miss this.)