Episode 17- The American Dream
Daniel Nyiri arrived in America in 2011 with $150 in his pocket and limited english but as a true entrepreneur knows… so what? Today he is the CEO of 4u fitness, a business that uses a very high tech piece of equipment and has 7 locations with 32 employees. Listen to find out how Daniel built a high end boutique studio chain with his own two hands and a whole lot of innovation.
Best way to reach him: His website!
Host - Dan: FitDEGREE is more than just two guys with microphones. It is the studio management software you've been looking for. For more info, reach out to me on our website at www.fitDegree.com, on Instagram at the handle fitDEGREE or my email Dan.Berger, that's B.E.R.G.E.R@fitDEGREE.com to get the conversation started. All right, now onto the show
Host - Dan: Good afternoon everyone and thanks for kicking it with me on another episode of the fitDegree podcast. Dan Berger here, your host for today joined by my cohost Nick Denton. Now for anyone listening who considers themselves an entrepreneur, pay extra close attention to our guests today, Daniel [inaudible 00:00:50] arrived in America in 2011 with 150 bucks in his pocket and limited English, but as a true entrepreneur knows, so what. Today he is the CEO for You Fitness, a business that uses a very high tech piece of equipment, has seven locations, 32 employees, and he's going to tell us a little bit about what he did to grow that business so exponential. Daniel, thanks so much for being on the show today. How are you, man?
Guest -Daniel : Oh, thank you very much for having me. And that was an amazing intro am I really appreciate it.
Host - Dan: Thank you, of course. I really appreciate that we were able to get the CEO of a growing business on our podcasts.
Guest -Daniel : Oh, all I heard is good things about your podcast and I cannot wait to tune back into it, so I'm glad to be here.
Host - Dan: Sure. So first and foremost, you gave me a little bit of insight into an awesome, awesome story about where you came from and I don't know too much more than that, but I'd love to hear a little bit from your point of view, straight from the man himself. How did this start? What happened, and how'd you get to where you are today?
Guest -Daniel : Definitely. Let me just start out with that I love sharing this, not because I'm talking about myself. That's not the reason at all. I know I just always an point that out. But the reason why I love to share it is because now that, for example, the way you introduced me, some people might turn off and say, oh, well he's already up there, so why should I listen to him when I just have a single studio and I'm working in it? Right. So there's a disconnect. But for them it's especially important because the way I started and why I started, and it was a long process and how I actually got where I am today, was lots of muscle work and lots of steps in a way, so never skip a single step. But this is the reason why I love to talk about it.
Guest -Daniel : Originally I used to play hockey professionally and let's just clear out, it's not in the NHL, just semi-pro.
Host - Dan: Still super cool.
Guest -Daniel : Exactly. Thank you. And my dream was actually to make it to the NHL and my grandparents were obese. Basically that said of my family was obese, and my goal was always in my mind that I'm going to make lots of money, not because I want to have everything that I want. Of course there could be part of it, but the main reason was that I wanted to find a single job that wouold pay out really good. I can do it, I love it and I'm able to contribute back. So my number one goal was always to make money and then find a way to somehow put a stop on obesity. So that was literally my goal from age 14, 15 wow.
Support - Nick: Wow, that's young to already have that perspective. That's really cool.
Guest -Daniel : Yeah. And it's not like it came out that I'm going to stop obesity, which is bothering me that I am fit on healthy and then my grandparents and parents on that side were struggling always around me, which is bothering me and I had no idea why. You know what I mean? So that's how I basically got involved with that.
Guest -Daniel : But then I got a pretty nasty injury while I was playing hockey. Actually in upstate New York, I had a trial for a protein and landed on my back once. Basically I was destroyed. They had to take me off the ice. I couldn't even stand up. It was bad. And I'm still struggling with that. So after, was that 10 years ago? I was been back to Europe right away. And then as soon as I came back to Europe, I had two choices. I do rehab and then hopefully get back to hockey. However, the doctor said if I get hit I may get into wheelchair. So obviously that wasn't good. And I got scared, so that's the other thing. So when I went back to the ice, I was always scared that somebody's gonna hit me and I'm going to end up in a wheelchair
Support - Nick: It happens so many times. Having a sports career is so much more than the talent. It's a whole heck of a lot of luck. You can't play fearlessly when that's in the back of your head, you know?
Guest -Daniel : Yep. And I just got pretty bad. And then after about three months, I decided, okay, this is it. I was feeling depressed and everything, and my grandparents just passed away. So let me just add that to it. Who were the closest to me and both from, unfortunately, obesity related diseases. But once this happened, I was feeling depressed and then overnight I just decided that I am going to become at that point, a personal trainer and I looked up prices in Europe, how much they are able to charge versus and highly respected and that kind of stuff, and then I realized that if I want to make it anywhere that has to be in America.
Guest -Daniel : And then I basically packed all my stuff, including my hockey gear and the reason why because at that time, I was 20 or 21 years old, something like that. And I have told my parents that I got picked. I didn't have any money, so I had to come up with something, and tell them that I'm going to somewhere and I actually needed to ask them to pay for my airplane ticket. And then I got a few hundred dollars leftover to come to the States. But anyways, so I told them that basically I got picked by this hockey theme in Chicago. I just need to go back, they not paying for my ticket, so I need money for the ticket, but once I'm there, I'm all settled.
Guest -Daniel : This is what I needed to do. So then I arrive back to the States and I don't even know, I should probably ask them nowadays, but I think for a whole year, my parents didn't even know that I'm not playing hockey. So I kept it to myself. And once I settled here at Tampa, Florida, I decided that, okay, this is how I'm gonna make it work and this is where it gets interesting. So I became a personal trainer. Nobody would hire me really. So I decided to start my own company. So my English was horrible at that point. Lots of misunderstanding. It was bad, in a way that people had really hard time understanding me.
Guest -Daniel : And then I went to Craigslist, found two clients, and then I sold them on that I'm this ex professional hockey player who was here, retired young and going to start his own business and gym and everything.
Host - Dan: That's clever.
Guest -Daniel : And then once that came up and I able to meet, I told them that, sorry, unfortunately I just moved here and they believed me because of my English and everything and it was true also, I just got here a month ago and then I told them that let's meet at your place or if you have a complex or anything at your house or even whatever, I will come out to you with no extra charge. Just because right now we are under construction for my studio. And that's how I signed up the first three person and I asked them to pay up front for three months each one of them, and I used that money to actually find a place that I can call home.
Guest -Daniel : And that's when I have actually went into a gym at that time called For You Fitness. It was a very tiny studio and she was already on her way out. It seemed like she didn't really want to do this. I got in there. I was a hockey coach for kids. That's one job. Personal trainer two job. I served foods, I was bartending and I was modeling so I had five jobs and have five hours of sleep each day basically including Sunday. And I did that for three years, and then at the year three was a time when I finally decided that I'm not a [00:08:19] anymore and went into business to work on the business instead of being a trainer.
Guest -Daniel : Before I actually got there, what happened is that when I was a trainer in there, it was the 5:00 AM to 10:00 PM, but just to clear it out that when I got this gym where I was able to work at at that point, in order to make rent, I had to sign up at least three additional clients each month to able to pull it off. Otherwise there is no money. So this pressure and everything, let's not forget that I didn't have anything. So the car that I have was broken down, didn't have brakes, so I only drive really early or really late at night. It was very bad.
Host - Dan: Definitely avoided getting it inspected.
Guest -Daniel : There was a no insurance or my car and no tag just because it was really hard to get a tag because I just got here and everything for me and the money. And so all those things I'm going to have to hide from cops and had to drive like early and late at night. So that was one obstacle. But often from all the work and hard work, literally just working and having the vision in front of me for I want to be, it allowed me to build my client. And by the way, I was never had that mentality. Even if I had clients that I want to stop at training client. I was always locked on that vision that I want to educate hundreds, eventually thousands, eventually millions of people, which I'm still working towards to. And this was the time when I realized once I was able to take over to gym. And the only thing by the way I bought basically is the name, and this is what I also learned because I wasn't saving business, that I could have just taken that name For You Fitness, because it was not trademark. So I technically paid for nothing.
Guest -Daniel : I shouldn't say nothing. But anyways, so getting back there, I just realized that training clients will limit me to 30 to 40 people. And then I realized that I have to start hiring people, which I understand to so many business owners who are out there right now listening, that this is the time when you try to question yourself if you should hire people or you should do it yourself. And for me it was a pretty hard, I did it for I think a whole year. I was going back and forth on deciding if I should hire or I believed that I'm the best, even though that was not true. And if anytime I hired someone, including at that time girlfriend, eventually my wife, and then we started to working together and then now we're basically partners forever. But everyone who came through, I tried like that I know everything more than they do. So if they messed up something, I will push them out of the way and would just jump in. Which is one of the worst thing you can do as a business owner.
Host - Dan: I'm happy you followed it up with that.
Guest -Daniel : Yeah.
Host - Dan: It's hard not to, and I still catch myself all the time, but it's so important to just get out of the way.
Guest -Daniel : Yup. I hundred percent agree with that because that can be very, very harmful. And the other thing, especially who everyone is listening out there and have their own business, is also hard is when you look at that, let's say the AC breaks if you're in Florida. In Florida, it's a big deal. So the AC unit broke and to fix it, I didn't know how much would it cost because I didn't have any experience with that. So I was like, I'm just going to fix it myself.
Guest -Daniel : That's the other mindset that you don't want to have. So I Googled and looked around, and I event to Home Depot, bought all these tools for it and everything, which was already costing me $150 if not more. And then I played with it for a whole day and then I fixed it. I was so proud. But two days later it broke again.
Host - Dan: You got farther than most people would have.
Guest -Daniel : But then I gave in and I called the guy, I was like maybe just easier. So I called the guy who charged me, I think it was 175 or something like that flat fee. And he fixed it and we didn't have to fix it again for another year and a half. So the point of the story is, if you think about it, how much money I spent, you might think, well you want to spend 150 on it. But no, I spent 150 just on the parts, and I spent a whole day. So let's go with 10 hours or eight hours just to be simple. So eight hours and I was charging, I think at that time I was only charging $55 per session, but I mean eight times $55 when I'm pretty full - it's pretty expensive AC repair. And it's just one day, you know what I mean?
Guest -Daniel : So those are the things that business owners at that time don't think. They just think about the dollars as coming in and going out, but don't actually calculate how much their time is really worth. And I always challenge everyone, including our employees and trainers and everyone that I meet, when they want to fix something themselves, including the internet or just so many things. I mean it can be even just mowing your own lawn, even that you might do it and if you have a big one, then you know you should probably calculate how much it actually costs to have someone do it rather than you do it, especially in Florida cause that's a weekly chore that you need to do. But what allowed me to be able to grow, is constantly audit myself, what I'm doing, when I'm spending time on and how much that time actually worth. And if my hourly rate at that time was higher than the activity that I was doing, then I found someone and I hired someone to do that job. And so I can focus on the higher priority job that I can make more money for my hourly rate. Does that make sense?
Host - Dan: Absolutely. So it sounds to me like you had an excellent view of the big picture. What's the end goal here and did that make it easier for you to say, okay, when is fixing my AC mowing my lawn? Which of these things are not getting me closer to the big picture? Did that make it easier for you to prioritize what the Daniel tasks were? What's something only you can do and what's something, I can hire somebody to do that.
Guest -Daniel : Yeah, that's the perfect question. Because especially as I grew, I realized that Daniel's to do list is getting bigger and bigger and bigger by a second and every business owners will go through the same thing. So you definitely have to audit and look around. And I use two things. What you just said is one, I always ask the question, is this going to get me closer or further away my goal. And I use this all the time and if the answer is further away, then I just don't do it. If the answer is closer, then I have to do it, but then I also put down all my to do list and a big list, every single item, and usually every morning ... well I do this every morning but once you do this for a month or the quarter, then you should be already pretty done with this and [inaudible 00:15:19]
Guest -Daniel : Let's say if I have 10 items, then I just ask the question, which is the one item if I get done today or right now, will either eliminate the rest of it or a few other ones or just makes completely get rid of it or just makes my missed way easier. And I tackle that one item, because so often you guys don't realize, even just the simple task, like let's say I'm going to the grocery store, might eliminate so many thing off of your list. To give an example. I picked the right grocery store around one of our studio instead of the one next to the house because the one next to our office basically, allows me to not only go to the grocery store, but I am able to go to the bank to the dry cleaning and the UPS store.
Support - Nick: Yeah, I totally agree. It's this funky algorithm in your head that you always have to be going on about, how do I optimize my time and literally Dan'll watch me some time, there's probably like screws flying out of my head when I can't figure it out quite yet. He's like, what are you doing? I'm thinking of the most efficient way possible to do all these tasks and I just don't have the answer yet. And then it's three minutes later it's like, okay, this is the exact order of events we're going to do things in. And sometimes it works, sometimes it doesn't. But I think constantly going through that and prioritizing your tasks is so, so important.
Host - Dan: And it's funny because between the two of us, sometimes I'll be out of the office doing sales calls. Well I, I'm sure you know, getting people to sign up for personal training, that alone you're selling them. Sometimes sales can be so incredibly inefficient. I'll drive into Philadelphia for the day, about a half an hour and maybe I'll have someone to meet with at 10:30, that meeting could last five minutes where they tell me to get the hell out. Or it could last an hour and a half. But either way, my next meeting might not be for three hours. It's such an inefficient use of time, but at the same time, it's something that can only be done in that way sometimes. And it's so funny to see our opposite perspectives of that. He's like, where's your closest coffee shop? Where can you set up Wifi? How many calls can you get done in the meantime? And I'm just thinking about the next meeting, how to prepare for it.
Guest -Daniel : That's a good point.
Support - Nick: So what was the hardest part? At this point in the story, we have our first location, right? And now you got to start making these tasks of someone else can do this, only Daniel can do this. What's the big goal? Impact thousands of people. So what was probably the first step to you going from one location to your second location.
Guest -Daniel : So what's funny is that I'm always one of those person who see things ahead of time, and I would say things that nobody thinks about that yet. So anytime that I say we will do this and this, not of course all believe sometimes even too much. But before, when I was saying it like that, they would just say, yeah, right. So even with the second location, way ahead of its time. I said where it's going to be and when, and it happened then and that location. So, and then you know that I'm able to go to pull this off. I just believe I'm going to have this.
Guest -Daniel : So, when I had the first location I was like, we just need to own this market. And Tampa Bay area, that's where it was, and St Pete is just a bridge away. Almost like, in California there's San Francisco and Oakland. About the same set up, just way smaller. And so in the Bay, basically, I was like, we need to just go across because it's way ahead of its time. It's booming, they're putting up so many local skyscraper. And I was like, you just have to do it. And at that time, I still had a lot of clients and I think we had three trainers or something like that. That's it. So we were pretty small, and it's [inaudible 00:19:04] studio, so we don't have to have that many people. But still at that time it was still not knowing as much as I should. So I was like, just do it. So we went ahead and opened it. And to give you guys an example that when you don't know how hard it could be, it was supposed to be basically three to six months to open up a studio. It took me nine months to open it and I had to pay rent after the fourth month.
Host - Dan: Oh Man.
Guest -Daniel : So that was tough. And not to mention that once we opened, I didn't have any plan really that how I'm going to get clients.
Support - Nick: You gotta be making enough of the first studio to have a little bit of a lack of overlap of business.
Guest -Daniel : Yup. And that's the only thing I did. So made sure that at that time the only thing I did right was that I made sure that that location is able to pay for the second location.
Host - Dan: We have a friend who actually, one of the people who helped us get started with fitDegree, who had a very successful first location in her own local market. She controlled that market and she's like, I see a shutdown yoga studio. It's shut down for reasons other than yoga. The owners decided they want to know part of it and she's like, I'm going to open this up. It's gonna be perfect. It's bigger. It's in a booming hub by a college town. All this stuff. The stars aligned. And then she started opening it and she went, oh my God, what did I get myself into? It was open for what, Nick, three months before they even had a sign?
Support - Nick: Yeah. Yeah. She had a soft launch. She did a good job at the soft launch versus the hard launch. But even after the hard launch, it's like, all right, maybe that was the second soft launch. What do we have to do to just start, get business booing? And now, six months later, it starting to really get some traction. It looks like a busy studio. And part of that happened too, because she was running herself wild between going to the two locations, and she finally found someone that she could rely on as a manager, basically the owner of that second location. But really someone she could lean on, and now she could start to delegate work. She could have an accountability partner to get things done. She could streamline communication better. You don't really realize going from that first to second studio, it's like why not? This one's already so successful, but you forget about the little stuff that happened in the beginning of that first studio as well as, I always say when people say how big their team is, sometimes I'm like, wow, that's a lot of communication. The more people you get involved, the more people you've got to talk to.
Guest -Daniel : Exactly. And then what you said, it's completely correct. You never know what's gonna happen at the second location and how, because first of all, you could be completely successful in the first location and then the second one could be a complete fluke. So you never know that either because you have the confidence just like she had going into that second location. That's what happens in most of us. That we are king of one single tiny market, basically our own circle. And going to a completely new one, and then all of a sudden being like, what's going on here? Nobody knows us.
Support - Nick: Yeah. Why doesn't everybody know me?
Guest -Daniel : Exactly, and to give you guys an example though. Once we had the two locations ,at that time I was still not mastering the business side of it. So I still going back and forth between the two locations, even picking up some training just to make up for some money. And then this is the time that I really start reading about four to eight business books per month. I chose to learn and I was really stick with that for a whole year. I read lots of books in a single year. When I did that, everything opened up because I was still moving my brain each morning before I started my morning. So then I hired an operating officer, start hiring more and more people, salespeople, call people, all that kind of stuff. Anytime I had an extra dollar, I got a new person and then we grew very, very fast.
Guest -Daniel : So then the third location, when we opened it, we opened there basically three months. So that took us three months to open. And then we were opening. And to make it even better, me and my wife, basically the owner of the company at that time completely, we just announced to the team that that studio opens this Friday, we are going on vacation for a whole month starting this Friday to Europe.
Support - Nick: Wow, good for you man.
Guest -Daniel : So, good luck.
Support - Nick: That's exciting. And that's exciting to tell this story about the second location and now you're the seventh eighth, ninth, tenth, I'm going on vacation. We got it, we're fine.
Guest -Daniel : Yeah. And then, the same thing happened by the way, So the next location, which was Boca and Fort Lauderdale. We opened it up in, I think it was two to three months. But the challenge there was that we have opened up two location at the exact same time, because we wanted to see, if they're still standing up, then we're able to open up more than one studio at the same time, and if it's better for us. And it turned out to be better because while the electrician was working on the Boca location, the plumber was working at the Fort Lauderdale location, and then they switched instead of just sitting around and waiting on each other.
Host - Dan: So that must have made the efficient part of you so happy.
Guest -Daniel : Yep. Exactly.
Support - Nick: Never waste a second. Well that's cool. So how many locations are you at now?
Guest -Daniel : So now in New York City, we just came in, and the New York City was our sixth location. We have another one, but that's a licensee over in California. So the original location that would be run and operate, right now there are six and the sixth one we just opened hear in New York City. The New York City one we opened up in a completely new place where we don't know anyone, just came in heavy and hot. We took over the lease in mid February and we're open the first week of March and all the construction and everything. In under three weeks, we did the whole studio makeover and nobody believed and we're already open.
Host - Dan: Yeah, yeah, absolutely. So that's been open for two weeks now?
Guest -Daniel : Yeah. Basically 10 days.
Host - Dan: How's that been? How's those 10 days been?
Guest -Daniel : So the 10 days we had been using our same marketing company that we've been using, and they know exactly what our recipes and how to set it up for us. So we have filmed a few videos way ahead of its time for the prelaunch and a launch, and to make sure that the neighborhood knows that we are coming. And as soon as we launch, we got about 180 leads.
Guest -Daniel : The only struggle is that actually some of these leads are living outside of our zone where we want them to live. So that's one of the struggle that we face that it's different than in Florida. And then lastly that to come into the studio, for some reason here in New York, it's a little bit different to get them into the studio so we're struggling with that. But other than that, every single person who have came in so far for a consultation where we set it up, I think we had exactly had 20 coming in so for in this past 10 days, and only two did not sign up.
Host - Dan: That's a fantastic conversion rate, that's 90%. That would make any sales manager very, very happy. So you said something earlier that really resonated with me that I actually wanted to wait to ask about. You were talking about the confidence when we talked about our friend opening the second studio, the confidence you had first opening a second studio, then the third thing going, let's make four and five happen at the same time. So a lot of things just in your story, start to finish, to maybe someone who's, I don't want to say inside the box thinking, but doesn't maybe think like you or like a business owner, might say that doesn't sound confidence. That sounds overly confident, like boldly foolish. He told his parents something so he can hop on a plane. Would you say that it's just strictly confidence and believing that this is going to work until it does work that got you here or did you have to at one point sit down and go, hold up. I'm not as competent as I appear. I'm actually terrified of this, but I'm acknowledging what it is that I'm afraid of and that's what I'm going to go tackle. I'm afraid. I know I'm afraid, but I'm going to handle it. Which of those would you say would be more accurate to what brought you across the ocean to a new country and make all these things happen?
Guest -Daniel : Yeah, that's very, very good point. If you think about it, I did analyze a little bit, so there's risk management in there. So there's one thing to take risk, calculated risk and then risk everything, and lose everything. In my case, when I first started out, I had nothing to lose so I went all in, make it happen or not. So I was with that mentality for the first few years just because I had nothing before. So even if I fail right now, I would fail [more than 00:28:01] anybody else who have never tried what I'm about to do. So that's how I looked at it and yes, the confidence is a huge, huge part of it. And there are two different people. One is who is basically the operation side, meaning like they need to see the spreadsheets, they need to see how it's going to happen. I need to plan out the whole thing day by day and all these things and what they have a really hard time seeing to the future. And they would say that no, this cannot be done because some of the things that we were able to pull out was, I'm not saying it was because of luck, but of course because we had been working on it so much and thinking about and talking to so many people about it, it of course opened up different doors.
Host - Dan: You put yourself in the right spot to be lucky
Guest -Daniel : Exactly. Yup. I always say that the harder I work, the luckier I get, just because of that reason. While at the same time, the operator who may sit home or in the office and calculate, which there's nothing wrong with that view by the way, and you need that too in the business. But in that mindset, because we're just talking about these two different mindsets, it might never happen just because it's afraid to share and they usually say if you are afraid to share your dreams, then you have good ones. Because if you're sharing a dream and somebody who is in the business or whatever it is, tell you that, oh yeah, go ahead, you can do that, then it's not challenging enough and then people think that you're crazy. Which everybody thought that I'm crazy including my parents for the first five years, and now they are just okay with it.
Host - Dan: Well, I would hope soe
Guest -Daniel : But that's how it was. Steve Jobs used to say this, which I actually loved that he used to say this. The crazy ones are the ones who often would change the world.
Support - Nick: Yes. I'm looking at literally the Steve jobs quote and the book Stay Hungry, Stay Foolish right now. Cause that was going to be my next point is that you just have to be a little foolish in this space to really make something happen. And one thing you said earlier when you were talking about your second location, you said it's going to be at this time in this location and people thought you were crazy. One thing that we really started with in the early days to keep our motivation high was thoughts are power. You got to say it out loud, you gotta talk about it, you gotta be about it. Whether anyone believes you or not, you've got to start saying it for it to come true
Guest -Daniel : Exactly. It's 100% true
Support - Nick: We've talked all about how you've expanded these locations, how they were all in Florida, your first one's in New York. Tell us a little bit, what is For You Fitness, what makes it different than everybody else?
Guest -Daniel : Yeah, so basically because of my injury especially, I could not really lift weights anymore. So I had to find a way to A, rehab and B, stay in shape. So basically I have stumble into, it's called the full body electric muscle stimulation that was very popular at that time in Europe, but it just took off. And I met with the actual inventors and I told them that we need to develop a version for the US market. And I need to take it over because I'm planning to open up lots of studios. And then basically we met, we talked, and then they told me that it just impossible because there is no FDA, and the FDA would take forever, and somebody actually has to do it, and all that kind of stuff. I was like, well let's partner up. I will deal with the FDA, and you guys provide everything.
Support - Nick: I bet you didn't know what that meant at the time.
Guest -Daniel : Yeah. And, I just told them that I would deal with it and then they just provide everything that I need for it. And that's how the partnership started. So now, we have done with all that equipment from the battery to so many things here in the States, it's actually being made here for our equipment, but it's basically a full body electric muscle stimulation workout that we are known for because it's only 20 minutes, and it's two times a week and it doesn't put any pressure on your joints. So that's why I can use it. And the cool thing is that, let's say if you can squat 200 pounds with conventional weights, then we can actually set up the machine so it feels like by electricity, by your muscles being stimulated that you do lift the 200 pounds but without putting a single pound of pressure on your joints. And that's exactly what I needed.
Host - Dan: This isn't like what you're seeing on Instagram where you put it on your bicep, you put it on. This is a highly specific and much more intricate machine to be able to replicate certain types of weight in certain areas and certain exercises.
Guest -Daniel : Exactly. I put this on a pause, so I stopped sharing the information, but we're going to want to restart this probably the next year, but we have been pitching heavily to NASA because we feel like, with the research we have done, that we actually can prevent muscle atrophy in space with the suits, and we even have a prototype. We just put a pause on it because it's very expensive to continue pushing and opening up studios. But we have to prioritize, which is a huge deal for every listener who is listening that you do need to prioritize or you're going to go out of business
Support - Nick: Yeah, NASA is a great idea, but NASA's not going anywhere. Let's get a couple more locations first. Well that's exciting. I definitely want to try it when we take that trip up to New York
Guest -Daniel : Yeah, definitely
Support - Nick: Wrapping up, what will be the best way? Well, first off, do you have one last takeaway. For anyone listening out there, if they could take away one thing from this podcast, what would you say was your best words of wisdom?
Guest -Daniel : Yeah. I just really, really recommend that to first go to know your why, why you're doing this, and then once you are able to establish what's your why and where you want to go, then is the only time when you can decide. In my case, if you want to own your own studio, if you want to work for somewhere in the studio or if you want to keep opening up more studios. Because what I don't want is that you guys just get into it because it sounds cool. Just like being an entrepreneur today is very cool even though when I started, I didn't even know what an entrepreneur is until people start calling me one. But the point is it's not going to be easy. It's actually going to be a really hard so many times, especially when you grow and go through grow sprouts and all this things.
Guest -Daniel : So guys, if you don't have a really, really strong why, why you're doing it, it's going to be very tough and you might just quit. So I just really, really, really want to challenge you that before you even go any further, it would be amazing if you could just think about why you're doing this and what is your end game look like? Is it to sell? Is it to grow, is it to change the world, whatever that is. It just needs to be really strong that's able to push you through in a market crash or whenever something just goes really bad. It could be a lawsuit as well.
Support - Nick: I totally agree. I think you hit the nail on the head. So if someone wanted to keep the conversation with you, what will be the best way to find you?
Guest -Daniel : I'm pretty active on Instagram so they can find me my first name which is Daniel Z is our middle name because my middle name is actually Zoltan, believe it or not. And my last name's is Nyiri, which is N.Y.I.R.I So it's Daniel. There's a Z in the middle. And then Nyiri would be my Instagram, but if you type in my first and last name, it should pop up anyways.
Support - Nick: Yup. And we'll have this all on the podcast info in our website. I just followed you. Looks like you got a pretty active page
Host - Dan: And before we wrap up you also have a podcast as well, right?
Guest -Daniel : Yes. My podcast is actually called Fitbiz journey podcast and it's on Youtube, Facebook, you name it, it's on video and audio. It's for basically business owners and mainly gym owners, how to go from being a personal trainer to all the way to open up more studios and basically become an owner of a business instead of working in it.
Host - Dan: Very cool. You know you've got a wealth of information, an incredible story, so much to learn. I want to make sure all of our listeners can find you properly so that they can get access to this information.
Guest -Daniel : Yeah, definitely. Thank you very much.
Support - Nick: Thanks for being on the show Daneil
Guest -Daniel : Thank you very much for having me and I hope you guys got everything that you needed and liked
Host - Dan: So if you like this episode, be sure to go and leave us a review. Your feedback helps us make better episodes every week. If you're a studio fitness owner who wants to streamline processes with a studio management software that's actually affordable, checkout fitDegree. Go and find us at fitDegree.com. That's F.I.T.D.E.G.R.E.E dot com to talk with a team member today. We'll see you back here next week, same day, same time for another podcast episode featuring amazing studio fitness owners. See you later everyone.