Episode 2 - How a Nutritionist “Pays the Bills” with Julie Starr
If you’re passionate about nutrition, but wondering if it will pay the bills - listen in on how Julie was able to make a career out of it and even start a personal brand. Hopefully her experience can provide insight on what it takes to get started and how the possibilities of where to go are endless.
Dan - Main Host: 00:06 Hello, hello, hello everyone. My name is Dan [Berger 00:00:09] and as usual I have Nick Dennis here with me. We are two of the co-founders here at fitDEGREE and your host for the fitDEGREE Podcast. Today on the show we have Julie Starr, a down to earth nutritionist with over a decade of experience in the industry. Julie has worked with a diverse group of health care practitioners including medical professionals, personal trainers, midwives, herbalists and acupuncturists. She has even served the role of National Director of Nutrition of a large chain of luxury spas. During this time, Julie implemented programs in businesses and lectures at colleges.
Dan - Main Host: 00:45 If you're passionate about nutrition but wondering if it will pay the bills, listen in on how Julie was able to make a career out of it and even start a personal brand. Hopefully her experience can provide insight on what it takes to get started and how the possibilities of where to go are endless. So, Julie, welcome to the show. Why don't you tell us a little background about yourself leading up to the launching of your product line now?
Julie - Guest: 01:08 Wow. Well, I'm a talker. So, I'm going to try to make this quick 'cause I know we don't have that much time. But first of all thank you so much for having me on this podcast.
Dan - Main Host: 01:16 Yeah, of course.
Julie - Guest: 01:18 If you rewind back about 12 years ago I graduated from BU, Boston University, with my Masters in Nutrition and even before I graduated I had already started pounding the pavement grassroots style to build my private practice. It just started off with one client that I would see every week and then through that one client I just kept on getting referrals. This as before Facebook. You know, before Instagram, social media. So, it really was all word of mouth.
Dan - Main Host: 01:52 Right.
Nick - Support: 01:53 True word of mouth.
Julie - Guest: 01:55 From there I just built my practice, my private practice and since then I've pretty much done everything you can do in nutrition. From working for [Exhale 00:02:12], for luxury spas, to working at community health centers in pediatric nutrition. I've taught nutrition in colleges. I've lectured at Boston Magazine. You know, corporate wellness. Everything. If people ask me, I say, "Yes."
Nick - Support: 02:29 That's the good way to go about business.
Julie - Guest: 02:30 Now, I'm learning I have to say no.
Dan - Main Host: 02:31 So, it's safe to say you like people.
Julie - Guest: 02:35 Or I'm very good at faking it. No, I really do love people and I love what I do. I was seeing a lot of individual clients, I was seeing a lot of ... Just doing a lot. Then I opened up my yoga and barre studio, Starr Yoga, and at that point I had to cut back on the individual clients I saw because there's only a certain amount of hours in a day.
Nick - Support: 03:03 Yes.
Julie - Guest: 03:04 In individual counseling you can only make money if you're face to face, which really limits you. So, when I wanted to hire someone to help me with PR they would always say to me, "Well, what's your product?" They're like, "We need a product. Then it's easier." I'm like, "Well, my product is me."
Nick - Support: 03:27 Right. That personal brand.
Julie - Guest: 03:28 Or it's more of a service. So, it wasn't so easy to figure out how to market. Then I had a person that I worked with before, he had asked me a few times to go in with him on a business creating a product line. He asked me last year and it was just the right time. I knew that he was the only person that I could work with 'cause I've never had a business partner before, and I also realized that over the course of these last 12 years people are taking more supplements. People are taking them on their own. They're taking them because their doctors prescribe that they should take them. They are taking them because a nutritionist suggested that they take them.
Julie - Guest: 04:20 So, you know, my business mind, I figured, "Hey, you know what? If people are taking them then I should be in this realm and I want to make sure that I can offer products to people that I believe in, that I know that there are scientific studies showing that the supplements work and that there's also a face behind the supplement." So, it's not just ... It is more of a brand, not just a supplement and the line is called SHIFT by Julie Starr 'cause I truly believe it's all about shifts and not huge overhauls of your life. You have to just realistically make just a shift.
Dan - Main Host: 05:01 Julie, I love that because so many people, they want to look for the quick fix, how do I get this? I'm sure in your time as a nutritionist you've had people come to you that have bene given really, really bad nutrition advice and you're like, "Oh no. How does somebody have a job giving you that advice?"
Dan - Main Host: 05:19 I remember a couple weeks ago I had a friend who ... A couple, a friend of hers, was telling me they got advice from a nutritionist. The diet the nutritionist put them on was ... The one guy, the male, was over 300 pounds. She put him on a 1200 calorie a day diet with appetite suppressants and fat burners. I mean, the guy looked like he was withering away and they were telling how they lost five pounds in a week but it was just like, as a nutritionist I'm sure that makes your skin curl a little bit hearing things like that.
Julie - Guest: 05:53 Yeah, I mean, I can't speak to who this nutritionist is or why she did that. You know, I don't know what her degrees are in, but yes. I do get a lot of clients that are coming to me after they've seen somebody else in some type of capacity to help with their weight or their just nutrition health. It is quite shocking what people prescribe to do.
Nick - Support: 06:26 Absolutely. So, you've kind of created multiple revenue streams in this space. Take us back to what was your first job? It was the individual counseling? Then how long did that last?
Julie - Guest: 06:40 Yeah. So, my first job in nutrition was individual counseling and I still do it.
Nick - Support: 06:47 Oh, that's fantastic.
Julie - Guest: 06:49 At this point I can only accept five clients a week. So, I only have five time slots for individual clients.
Nick - Support: 06:59 Right. That's just prioritizing.
Julie - Guest: 07:02 Yeah.
Nick - Support: 07:03 So, now, after you started doing the individuals, was it then that you started working for Exhale Spas? Or when did ...
Julie - Guest: 07:09 Yes.
Nick - Support: 07:09 How did you start? Okay. So, then you started working with Exhale Spas, and did that kind of get you into the corporate world, to be able to start implementing programs in other businesses?
Julie - Guest: 07:19 It was one of the things that helped me get into corporate.
Nick - Support: 07:23 Okay.
Julie - Guest: 07:23 I started working for them as actually front desk because I was going there taking their barre classes and I didn't really see anything going on in their nutrition services. So, I inquired ...
Nick - Support: 07:39 Okay.
Julie - Guest: 07:39 If they even had a nutritionist and they said they did but she was very, very part-time and that in a few months they think there'd be a job opening for me. I said, you know, "Great." They said, "But, in the meantime if you want to work at the front desk and check people in then we're happy to have you do that." I just figured, hey, you know, I'm just going to ... Why not?
Nick - Support: 08:08 Get a foot in the door.
Julie - Guest: 08:09 I'm going to learn from the ground up. I'm going to meet the members. I actually loved doing that. It was wonderful and yeah, within the next ... Fast forward three months and I started seeing clients there for them and doing workshops and because of my success there and the fact that there was no National Nutrition Director, they created the position for me.
Nick - Support: 08:38 That's awesome.
Dan - Main Host: 08:38 So, was the nutritionist a location by location thing? Some had it, some didn't?
Julie - Guest: 08:43 Correct.
Dan - Main Host: 08:44 Okay. Then as the National Nutrition Director you got to implement programs and systems and kind of standardize it?
Julie - Guest: 08:51 Yes. Well, that was what we wanted to do. So, something that I'm working on right now is trying to figure out how studios can incorporate nutrition to their specific clientele and make revenue from it.
Julie - Guest: 09:14 So, that's definitely a challenge, whether it's Exhale or Equinox or Lifetime Fitness. It's like everybody wants to have some type of nutrition services or program but it is very, very difficult to make revenue.
Dan - Main Host: 09:36 So, now let me ask. What happens when ... All right. You're a Lifetime Fitness or an Exhale or anything like that, or just a mom-and-pop, one-off studio? You bring in a nutritionist, your nutritionist starts meeting your clientele. How do you prevent, then, that nutritionist from saying "You know what, here's my card. Talk to me outside of my time here. You'll get a better rate from me 'cause I don't either have to pay my commission or any overhead here." How do you prevent something like that?
Julie - Guest: 10:05 Well, I know with Lifetime you have to sign something.
Dan - Main Host: 10:10 Okay.
Julie - Guest: 10:11 Saying that you can't see people outside. The Exhale nutritionist at the time ... Now remember this was years ago. So, at this point I don't know what they're doing. Nobody had to sign anything like that. But yes, that was ...
Dan - Main Host: 10:24 It's the wild west.
Julie - Guest: 10:26 That was a big issue that I experienced with my clients because they knew that there was a percentage taken out of what they were giving to me, and a lot of times they would offer to see me outside, whether it was Exhale or another location that I worked at because they knew I had a private practice.
Dan - Main Host: 10:49 Right.
Julie - Guest: 10:49 I mean, I just think that ... I prefer to live my life not being shady.
Dan - Main Host: 10:55 Yeah.
Julie - Guest: 10:55 You know? I wouldn't do that. Everything comes back to everybody. So, it's just not something that would be smart for anybody to do without speaking to the studio or making sure those lines are very clear. But to this topic, people really do not want individual counseling anymore.
Dan - Main Host: 11:24 No.
Nick - Support: 11:25 Why do you think that is?
Julie - Guest: 11:26 There are very few people that can afford individual counseling to begin with. It's almost always the highest price point whether it's at ... You know, at any spa or gym.
Dan - Main Host: 11:40 Really?
Julie - Guest: 11:42 Mm-hmm (affirmative).
Dan - Main Host: 11:42 So, what's like an average if I wanted to consult with you ... Well, first of all, then what would be an average ... Does somebody meet with you once a week for an hour? Twice a week? What is that consultation plus, you know, maybe a one month meal plan and then an audit at the end of that, what's an average price point for something like that? Or what did you charge?
Julie - Guest: 12:02 Well. Now, keep in mind ...
Nick - Support: 12:04 What did Exhale Spas charge?
Julie - Guest: 12:06 I've been in the industry a very long time and I do have a lot of experience. So, if you wanted that for one month and you wanted to see me weekly. Oh gosh ...
Dan - Main Host: 12:21 Is that a normal thing, to want to ... Do your clients normally meet with you weekly?
Julie - Guest: 12:24 I usually see clients every other week.
Dan - Main Host: 12:27 Okay.
Julie - Guest: 12:27 So, every two weeks. Just to give them some time to actually make changes. People have hiccups in their schedule and it could throw things off for a couple days. So, I want to give people the opportunity to implement what we decide to do.
Dan - Main Host: 12:44 Okay.
Julie - Guest: 12:45 So, I mean, I could say right off the bat initial visits are about $200 and follow up sessions ... This depends on the individual, but typically it runs from $150 to $180 for a follow up.
Nick - Support: 13:07 Wow.
Dan - Main Host: 13:08 Wow.
Nick - Support: 13:08 I mean, I guess when you think about it, nutrition is really 60%, 70%, 80% of the game. You can't outwork a bad diet. It's also a space that the more trends that come out, the more food products that come out, it's probably more confusing than ever for people if they don't know how to eat from the start.
Julie - Guest: 13:29 Well, I also have to ... You know, I think about what other people charge for things. So, for example, trainers. Right?
Nick - Support: 13:38 Mm-hmm (affirmative).
Julie - Guest: 13:40 Trainers are about $150 for an hour.
Dan - Main Host: 13:42 Yeah. High-end trainers. Absolutely.
Nick - Support: 13:42 Yeah.
Julie - Guest: 13:45 Yeah. A massage.
Nick - Support: 13:45 Massage. Yeah.
Julie - Guest: 13:48 $100 to $150.
Nick - Support: 13:49 Yeah.
Julie - Guest: 13:50 You know, all of those type of services. They all run about the same price. So, I actually ... My pricing is actually very fair.
Nick - Support: 14:01 Yeah.
Julie - Guest: 14:01 Compared to a lot of other concierge services, 'cause I do like to put myself in that category.
Nick - Support: 14:11 Sure.
Julie - Guest: 14:13 Either way, whatever the price is, people are really not looking for this right now. It's a very small percentage of people. 'Cause what people really don't have is time.
Nick - Support: 14:30 Right.
Dan - Main Host: 14:30 Preaching to the choir.
Nick - Support: 14:30 Yeah.
Julie - Guest: 14:32 I know. Right? Even though ... I know that if somebody meets with me face to face they will ... It is so much more effective than doing anything via phone. Even doing something, you know, Skype or virtual, which I do offer. But to get someone to commit to coming into any place for 60 minutes is very difficult and there is so much nutrition information out there right now, some of it total crap, but some of it pretty good. The issue is that it all kind of gets all mumble jumbled together, and if you're not an expert it's really hard to decipher what's true or what's not. But the amount of information that's out there that people can access for basically nothing ...
Dan - Main Host: 15:24 Computer in your pocket.
Julie - Guest: 15:26 Has really changed the value of a nutrition session.
Nick - Support: 15:33 Okay.
Julie - Guest: 15:35 So, what I'm working on for my studio programs that I want to do is how they can create the programs that work for their studios. But it's not going to be having a nutritionist on staff 'cause that's not going to make that studio money and it's not really going to make the nutritionist money.
Dan - Main Host: 16:01 Okay. So, you've got my interest now. How do you go about doing that?
Julie - Guest: 16:07 Well, that's my project for 2019 'cause right now I'm focused on SHIFT supplement line.
Dan - Main Host: 16:15 Right.
Nick - Support: 16:15 Right. Right.
Julie - Guest: 16:17 So, that's where I'm at right now in this quarter. I'm like, "I need to focus on this launch."
Dan - Main Host: 16:24 You are in like prime ... Like good stress, bad stress, let's go time.
Julie - Guest: 16:29 I'm in the let's go time. We have four products that are coming out. They all have really cute, very marketable names, but I will just tell you generally what they are. So, there's a probiotic that doesn't need to be refrigerated, which I love. There's a hair, skin and nails complex. That's the one I take every day, even though I have great hair. But, you know, you can't have ... You can always take something to improve your hair and improve your skin.
Nick - Support: 17:01 Yes.
Julie - Guest: 17:03 A lot of people are taking supplements for this and that's why I was like, "I need to have a supplement for this." Omega complex. So, essentially fatty acids, which almost everyone is being prescribed right now because it really does help in so many different ways, like it does help brain function but I actually am prescribed it for my eyes 'cause I have chronic dry eye.
Dan - Main Host: 17:27 Okay.
Julie - Guest: 17:28 And nobody can figure out why. That's a whole other story. Then the fourth one is an alkalizing green powder that's mostly vegetables and fruits that you can just add to any liquid or your smoothie or something like that because we are all in need of that.
Dan - Main Host: 17:47 Yeah.
Julie - Guest: 17:49 You know, what I do like to stress ... Because a lot of people who know me, know that I wasn't someone that likes to sell products. I really want people to focus on their food.
Nick - Support: 18:03 Yes. Yeah.
Julie - Guest: 18:04 So, what I ... These supplements, they are exactly what they are defined by the word supplement. It is to supplement your diet.
Nick - Support: 18:16 Yes.
Julie - Guest: 18:17 It in no way, is to take the place of eating whole foods and trying to get as much as you can from the foods that you eat. You will never get a better source of a nutrient than from its original form.
Nick - Support: 18:38 Yeah. That makes a lot of sense. I mean, I think you're smart for going into business for it, just 'cause the opportunity that's out there. I think you've picked ... You know, I've taken my fair share of supplements and messed around with nutrition ideas. I think you picked four really solid areas to focus on. Yeah, I think you'll have a lot of success with it because like you said, it's a supplement to what you're doing and we can all use some help because there are so many different food choices it is hard to ... Unless you're preparing everything yourself it is hard to get as raw as possible with your food.
Julie - Guest: 19:13 It's almost like having an insurance policy.
Nick - Support: 19:15 Yeah.
Julie - Guest: 19:15 Just in case.
Nick - Support: 19:17 Yeah.
Julie - Guest: 19:17 I'm going to take this. So, you know, why not? I mean, the other thing is that not only do we ... You know, a lot of people are trying their best to be healthy. There was just like a huge survey done just ... I can't even remember who did it, but asking people how many people are trying to be healthy.
Nick - Support: 19:41 Okay.
Julie - Guest: 19:42 It's almost everybody.
Nick - Support: 19:44 Yeah.
Julie - Guest: 19:44 So, people are trying.
Nick - Support: 19:44 No one's actively saying, "I'm not trying to."
Julie - Guest: 19:47 Right. They are trying. They want to be healthy. So, you know, again going back to the name, which I do think is totally genius and I came up with it, it is [crosstalk 00:20:02] ...
Dan - Main Host: 20:02 That's how you promote a brand.
Nick - Support: 20:02 Yeah.
Julie - Guest: 20:02 It is about just shifting.
Nick - Support: 20:06 Yes.
Julie - Guest: 20:06 Just a positive shift will create another positive shift, and that's what I want to do. I'm hoping that when somebody sees their Hair Hallelujah SHIFT product, which also a genius name, I gotta give a shout out to my friend [Lauren Simon 00:20:26] who was the original influencer. She was in marketing before there was Instagram.
Nick - Support: 20:31 [inaudible 00:20:32].
Julie - Guest: 20:31 So, she helped me out with all the names.
Dan - Main Host: 20:33 Oh. Hey, that's a whole different ball game.
Julie - Guest: 20:35 We were like, "Hair Hallelujah." This is perfect.
Nick - Support: 20:38 Yeah.
Julie - Guest: 20:38 You know, you see that on your countertop and you're reminded like, "I'm on this positive journey. I'm going to do something healthy for myself." You know, you take your supplement and you feel good that you took your supplement. Then hopefully you'll make another positive decision about the food that you eat later or you decide to go take your dog for a walk to be active. You know, just creating a positive cascade of behavior.
Dan - Main Host: 21:06 So, that's something I wanted to comment on. I notice a big over ... Or a conducive theme across all of your different streams of revenue, is this it's about a change. It's about positivity. They all sort of interconnect with one another. Do you think it's very important that when you're building multiple streams of revenue for yourself that they all have a conducive theme or that they're all connected in some way so that they can build upon one another? Or is that not necessarily as important as people would think?
Julie - Guest: 21:36 I think it's really important to be honest with yourself and your beliefs in wellness in general. So, I know I have a particular voice. I am very direct, I'm unfiltered, I'm about realistic changes. You know, so I think that's really important because you don't want to contradict yourself.
Dan - Main Host: 22:11 Sure.
Julie - Guest: 22:11 To that, you need to have just your strong non-negotiables.
Dan - Main Host: 22:16 Right.
Julie - Guest: 22:16 But then you also have to realize that your multiple streams may have very different clienteles.
Dan - Main Host: 22:27 Okay.
Julie - Guest: 22:27 That's something that it took all of my different experiences in wellness to figure out. You know, that at my yoga studio ... My clientele at my yoga studio are not necessarily my clients for my individual counseling.
Dan - Main Host: 22:43 Sure.
Julie - Guest: 22:44 And my ... I do corporate wellness. So, you know, that's a different clientele. My SHIFT products, I mean, that's a much larger clientele. That's hopefully going to be national. So, I do think it's important to have your non-negotiable beliefs in wellness so you don't contradict yourself because that's when people stop trusting you and people need to trust you.
Dan - Main Host: 23:18 Especially with what they're putting in their body.
Julie - Guest: 23:20 Right. In anything with nutrition or fitness. But to also realize that each of your revenue streams may ... Some may have the same, but most will have different audiences.
Nick - Support: 23:40 So, for our entrepreneurs out there, 'cause this is one thing that interests me is ... You know, a product line is great. You know, you have these great ideas. I'm looking at the bottles now. They've got great marketing. But now, let's take this into the nitty gritty behind all of it. The manufacturing of it, the distribution of it. How do you have that set up right now? How did you get in touch with people?
Julie - Guest: 24:00 Well, as I mentioned I do have a business partner and he had that role. Obviously I was involved, so I can speak to that. I mean, there's a lot of labs out there and a lot of it is just ... I mean, thank goodness for the worldwide web.
Nick - Support: 24:22 Yeah.
Julie - Guest: 24:22 I mean ..
Nick - Support: 24:23 Yeah.
Julie - Guest: 24:24 That's what you do. You just start researching. Finding labs, looking at reviews, making sure that those labs represent your must-haves. You know? So, they're all very different. I mean, you have to decide, do you want your products made in the U.S?
Nick - Support: 24:44 Right.
Julie - Guest: 24:45 We did.
Nick - Support: 24:47 Yeah.
Julie - Guest: 24:47 There are plenty of labs that are outside of the U.S. Once you find a lab you need to figure out, well ... You know, you have to look at what products they have. You know, not all labs can produce each product. So, that was something. You know, we wanted to do ... Originally we wanted to start with a protein powder but a lot of the labs that we liked didn't create the protein powder that we liked. So, it was a lot of sampling and you have to figure out if you want to work with a lab that also does the packaging because if you don't you have to find a different packager. So, moving your product from your lab to the place it's packaged is a whole other set of just cost and permits. I mean, it was a lot of researching and just learning ...
Nick - Support: 25:48 Right.
Julie - Guest: 25:48 How these things work. You know, calling up the labs and talking to them.
Nick - Support: 25:54 I think that's the entrepreneur mindset, is research and ask a lot of questions. I think a lot of people get overwhelmed by this idea 'cause you said supplement line and I'm like, "I take a lot of supplements by these huge brands" and it's just like, how did they get started? That's all they do. Now we're talking about someone that owned a yoga studio a couple years back and now is opening their own nutrition line. It's crazy, but with the internet and outsourcing and the idea to go ... There's some things you can definitely foreign outsource but I think your supplement line, that's a good one to keep inside of the states.
Dan - Main Host: 26:30 Absolutely.
Nick - Support: 26:30 Where there's more regulations. When did your personal brand start? Was that right out of your masters program? You know, you started coining the name and really making it a thing? Or were you behind an LLC name? You know what I mean? How did that ... When did that start? I would assume it opened up a lot of opportunities.
Julie - Guest: 26:50 Well, I always tell people I'm the daughter of two attorney's.
Nick - Support: 26:56 Oh gosh.
Julie - Guest: 26:56 So, there's a couple of things that have been ingrained in my head. Well, my father also worked in insurance too. So, number one. No matter what I did in life it was all about having ... Like, I needed insurance. So, if I was ever like, "I'm going to quit my job." The first thing my dad would say is, "What about your health insurance?" So, I opened up my yoga studio. First thing, "What about insurance?"
Nick - Support: 27:18 Yeah.
Julie - Guest: 27:18 So, it's always insurance and then it is also about protecting yourself. So, no matter what I have ever done, always creating an LLC. So, as soon as I started seeing individual clients I created an LLC.
Nick - Support: 27:31 Mm-hmm (affirmative),
Julie - Guest: 27:35 That is so easy to do. So, anybody who wants to do it, it's only like a few hundred dollars. I mean, it differs state to state but you can do it online and it takes like 15 minutes.
Nick - Support: 27:50 Oh, in New Jersey it's like $125 and 15 minutes. It's really not that difficult to protect yourself.
Julie - Guest: 27:50 I think in Boston it's $500.
Nick - Support: 27:52 Oh gosh.
Julie - Guest: 27:54 But I mean, either way that's the first thing you want to do is make sure you create an LLC. So, that's what I did. I mean, I think because of my name, and people happen to like to say it ... So, people would rarely just call me Julie. They'd be like, "Julie Starr." You know? Like, "Oh hey Julie Starr."
Nick - Support: 28:19 Yeah.
Julie - Guest: 28:19 So, I was like, okay well, I guess that's my ... You know, people remember my name.
Nick - Support: 28:24 We all have that friend that's a first name last name.
Julie - Guest: 28:27 Right? Yeah. So, you know, I just ... For lack of time to create a better name I guess, I just was like, "I guess I'll say Julie Starr." I mean, over the course of the years it's changed. At one point it was just Julie. Pretty much, I'm like, "Well if you have a good name just stick to it." I mean, that is how you build your brand. If your brand is you, go with your name. So, yeah, I mean, I guess I've been building my brand, the same brand for 12 years.
Nick - Support: 29:02 That's awesome. That's awesome. All right, cool. So, is there anything else you want to share with any of the listeners? Any tips, any pieces of advice, a takeaway item?
Julie - Guest: 29:10 Let's see. So, my biggest takeaway for anybody that wants to be in the wellness field is that no matter what you may think that Instagram tells you, you do still need to have education to be in this field.
Dan - Main Host: 29:30 That's an excellent tip.
Nick - Support: 29:31 That's a very good takeaway.
Dan - Main Host: 29:33 FitTea will not pay your bills.
Julie - Guest: 29:36 It really won't and I know that it's really hard. I know there are definitely some Instagram stars that make money off of doing that, but it's very, very few people that succeed that way and if you are succeeding that way, you're really not doing the nutrition 101. You're not doing the nutrition sessions. You're not getting that face time. You don't have time to do it. I mean, it's a full time job when you're doing it off Instagram. So, you know, just to look beyond the social media. A lot of the people that are really succeeding in the industry, whether it's as a nutritionist, a yoga teacher, a trainer, often times those people that are successful are the ones that are not the ones that are successful on social media.
Nick - Support: 30:32 Yeah. 'Cause they're too busy.
Julie - Guest: 30:34 They are too busy actually doing their job.
Nick - Support: 30:38 Yeah.
Dan - Main Host: 30:38 They've got someone else handling their social media.
Julie - Guest: 30:41 Right, right, right. If they do have a social media account it is typically run by somebody else or a company. Who knows what's going to happen with social media. You know, look at how much it's changed in five years. That's going to change.
Nick - Support: 31:02 Oh, eventually. Everything changes.
Julie - Guest: 31:03 But to be respected in the health community, you need to have an education to deal with anything that's beyond a surface issue. You know, like you mentioned meal plans earlier. Okay, maybe anyone, somebody could write a meal plan but I barely write mean plans because I'm working with people who have real issues. We have to dive deep. It's not just about writing a meal plan, and if you've been in the industry long enough you know that meal plans don't even work.
Nick - Support: 31:37 Okay. That's interesting. Yeah.
Julie - Guest: 31:39 So, we don't do that. But I mean, get your education, align yourself with people that are doing what you want to be doing in the field, and just trust your instincts. Don't do things that make you feel bad.
Nick - Support: 31:59 Right.
Dan - Main Host: 31:59 Awesome. Well, I think there's definitely ... That's something, advice anyone could take, anyone could listen to. Julie, I really enjoyed hearing about your mindset as an entrepreneur. You know, I figure things out. If I don't know what I'm doing I talk to someone. I make connections or friends. You know, I can learn more from people and asking for help, and eventually I'll learn how to get things done. I think that's an awesome way to go about it. Nick, do you have anything else?
Nick - Support: 32:24 No, I think that's it. I think we covered a lot. Thanks for coming on the show. You provided a lot of great content. I'm excited to see what our listeners think.
Julie - Guest: 32:32 Well, thank you. One last note, you mentioned help, about asking for help? That's a really, really good point that all entrepreneurs should be reminded of, is do not be afraid to ask for help.
Nick - Support: 32:46 Yes.
Julie - Guest: 32:46 A lot of people love to give ... A lot of people like to help.
Nick - Support: 32:51 Yeah.
Julie - Guest: 32:52 So, you know, it feels good to help. I like when people ask me for help, but it took me a long time to be comfortable with asking people for things, especially when I have an entrepreneur spirit and I'm very hard on myself and I want to be ... I don't want to have to ask, but it doesn't make me any less of who I am to ask. So, just to keep in mind. Don't be afraid to ask because people like to give advice.
Nick - Support: 33:25 That is true. You just gotta filter out what's the good advice and what's not.
Julie - Guest: 33:29 Exactly. That's right.
Nick - Support: 33:30 I think that's a great takeaway.
Julie - Guest: 33:31 I mean, how many times do you get advice when you didn't even ask?
Nick - Support: 33:34 Yeah.
Dan - Main Host: 33:35 Yeah.
Julie - Guest: 33:37 Right? Ask.
Nick - Support: 33:38 Right. Ask and you might get the right advice.
Julie - Guest: 33:40 Hopefully you'll get the advice that you want.
Dan - Main Host: 33:41 Guy I don't know at the gym.
Julie - Guest: 33:42 Right. You're like, "Thank you random person." Yeah. So, yeah.
Dan - Main Host: 33:46 Yeah.
Nick - Support: 33:46 All right.
Julie - Guest: 33:48 If you want advice on something, ask for it.
Dan - Main Host: 33:50 Sure. Thanks so much for coming on today, Julie. We will definitely keep in touch and maybe we'll have you back for another show.
Julie - Guest: 33:58 Thank you guys so much.
Nick - Support: 33:59 You got it. Talk to you soon.
Julie - Guest: 34:10 Bye.
Dan - Main Host: 34:10 Have a good one.