Episode 20 - Branding Before Building


Angela Muzic has trained every type of athlete from snowboarders to Olympic style weightlifters in her journey to open her Barre Rhythm fitness. Before having her own studio Angela built a brand and reputation as a traveling instructor until she was ready to open her own brick and mortar location.

Instagram: @barrerhythm

Website: https://www.barrerhythm.com/

Best way to reach her: info@barrerhythm.com

Host - Dan:                                 FitDegree is more than just two guys with microphones. It is the studio management software you've been looking for. For more info, reach out to me on our website at www.fitdegree.com on Instagram at the handle fitdegree, or my email Dan.Berger. That's B-E-R-G-E-R at fitdegree.com to get the conversation started.

Host - Dan:                                 All right, now onto the show.

Host - Dan:                                 Hello, hello everyone and welcome back to today's episode of the FitDegree podcast. Dan Berger and Nick Dennis here, your host and cohost joining you on the air.

Host - Dan:                                 So things may not always start out how we'd like, but today's guest is going to tell us how perseverance gets [inaudible 00:00:49]. Angela Muzic has trained every type of athlete from snowboarders to Olympic-style weight lifters, and her journey to open her Barre Rhythm fitness studio. Before having her own studio, Angela built a brand and reputation as a traveling instructor until she was ready to open her own brick and mortar location.

Host - Dan:                                 Welcome to the show, Angela. Glad you could join us today.

Guest - Angela:                        Hi, how are you guys doing?

Host - Dan:                                 I'm doing great. How are you today?

Guest - Angela:                        I am well, thank you for asking.

Host - Dan:                                 Yeah. So let's rewind it back a little bit. Tell us a little bit about how you got started and your journey to actually opening your own studio and building that brand.

Guest - Angela:                        Yeah. How far back do you want me to go? Like the college days?

Host - Dan:                                 Wherever you think it starts, the mic is yours.

Guest - Angela:                        Kinda where the story goes. I guess kind of how I ended up in athletics, I played sports growing up and into college and ended up joining the Ski Club in college. It wasn't a very big deal at the time in terms of getting a snowboarding sponsorship. It was very small, I didn't get paid or anything like that, but it was enough to motivate me to move to the mountains. So I grew up in Ohio and I ended up moving out to Vail, Colorado in 2006, kind of the winter, 2006-2007 thinking, "I'm going to be a pro snowboarder," at the time.

Host - Dan:                                 Ain't it the dream?

Guest - Angela:                        Yeah. Chasing a dream. So, unfortunately that didn't work out, but I competed for about two years on the snow and then was injured. It was kind of a severe concussion. But it was enough that, for me, it put enough fear in me to not really go back into the terrain park too much.

Guest - Angela:                        But I ended up getting involved with coaching [inaudible 00:02:35] on snow and things of that nature. I was with a business called the ski and Snowboard Club that has expanded into a huge facility now. They have a big Olympic-style training facility in Minturn, Colorado here.

Host - Dan:                                 Cool.

Guest - Angela:                        Yeah. So I was kinda sorta working with them in the first phases of opening that stuff. I was not an intern, but it was kind of like an internship I was working with some strength coaches and people kind of just on a higher level in terms of the whole personal training and weight, strength training side of things. So that just sparked my interest to continue leveling up on certifications.

Guest - Angela:                        I went on to become, beyond personal training, to become a certified strength and conditioning specialist. And then USA W level one, which is the Olympic lifting side of things. I went through a two and a half years Pilates comprehensive training program. So with all of those things, even though I was living in the mountains, I started getting a lot more into the weight room side of things rather than being on the snow.

Guest - Angela:                        2012, I kind of hit the glass ceiling in terms of being maxed out with personal training clients and working. It took me, I started really about 2008, I was kind of in a mentorship. I was working with other coaches and stuff. And 2008 when I really decided, "Okay, I want to go full time and build a personal training clientele and private Pilates."

Guest - Angela:                        It took me, 2008 to 2012 to really get to the point where I had people on my wait list and people were seeking me out and in the mountain area, travelers and athletes and stuff like that. I worked a lot of ... the Pilates side really kind of exploded for me 'cause I was one of the only people in the valley teaching and available kind of on a full time basis.

Host - Dan:                                 Oh, really?

Guest - Angela:                        Yeah. We have the Steadman Hopkins Clinic up here. It's a kind of world renowned for orthopedic surgeries and stuff like that. So in the athletic world, a lot of people get injured. You see a lot of knee, hip, shoulder issues, things like that, amongst all major league sports, not just snowboarding and skiing.

Guest - Angela:                        So we'd have athletes that would come into town and they'd go through their surgeries and things like that. Then they'd come out of the hospital. They'd go through physical therapy. And then I was kind of the third step post Rehab. So I would get referrals that way in terms of working with athletes and recovery. I did both performance programming and recovery programming for athletes for a long time, and then kind of moved it into ... I was always working with general population to personal training and stuff. But I think that kind of put me on the map in terms of people looking to work with me.

Guest - Angela:                        So I got to the point as a kind of a booked out personal trainer. So what's the next step? So 2012 I started a fitness brand called Barre Rhythm Fitness. For me, it kind of merged the strength and conditioning and Pilates worlds together.

Guest - Angela:                        I was traveling, I was back home in Ohio and a relative had invited me to go take a bar fitness class at a studio. I had never done anything like that at the time. I sorta had a cocky ego coming out of the weightlifting world and Olympic lifting world.

Host - Dan:                                 You're like, "I could throw hundreds of pounds over my head. How bad could it be?"

Guest - Angela:                        Yeah, I didn't even know what to expect. I was like, bar fitness? Like a ballet bar?

Support - Nick:                         You're like, "Fitness. I know fitness." That's how I feel. I'm with you. Put the weight over my head and then it's like, "Bore. How hard could that be?"

Guest - Angela:                        I certainly had an attitude about it. But I went, I was like, "Sure, I'll try anything." It was one of the hardest classes, fitness styles I had ever taken. I'd never heard of it. I had no idea what it was, you know? But it kicked my butt quite literally. I think I was sore for days after that in a way that I had never experienced before. And I thought, "Well," I was like, "This is pretty much what ... it's kinda like, for lack of a better way to describe it, it's kind of like Pilates on steroids." It's just a sort of advanced, fast paced, Pilates-based class.

Guest - Angela:                        So I got creative with it and decided, with the strength and conditioning background, you're very kind of precise and safe in terms of the way that you program things. So I decided to sort of use what I knew from that world in terms of the foundation of the class. And then just kind of use some of the Pilates movements and techniques and put it together into what I call Barre Rhythm.

Guest - Angela:                        The rhythm side is, I was a DJ as a hobby for a long time.

Host - Dan:                                 Oh, cool.

Guest - Angela:                        I just personally, I cannot work out without moving to the tempo of the music. So tempo training obviously is a strategy in the strength and conditioning world. So we use that in Barre Rhythm with the different types of music and things of that nature. So that's kind of getting you up to the 2012 area, fast forward to where I'm at now. So I decided, I started this brand of fitness.

Guest - Angela:                        It began in Vail, Colorado. I was at a place called the Vail Athletic Club at the time. I really started to enjoy teaching group fitness. I'm sure that I'm not the first person to have this idea, but in my mind it was unique that, "Oh wow! Group fitness. Instead of training one person at a time, I can train 10 people or 20 people or 30 people, or if I travel, I can fill a room with 50 to 100 people that are paying 20 bucks a head or something along those lines to take this class."

Host - Dan:                                 Yeah, sure.

Guest - Angela:                        So naturally I started to see dollar signs and I'd like to say that I do what I do because I do truly love helping people. I really do love sharing health and wellness and fitness with people. It's a blessing and it's a gift and I'm very fortunate for that. However, you have To make a living. So that'd be said, I kind of decided I wanted to start traveling. In a mountain small mountain town, there's not a lot of population here and not a lot of opportunity to really push volume based fitness to the next level.

Guest - Angela:                        So in my mind I decided I wanted to start traveling. At the time I just didn't have the capital to start a brick and mortar space. I'd kind of looked and there was just, I had no collateral and not enough savings and things of that nature. So I'm like, "Well, what can I do?" So I started kind of looking at places. I have this fitness brand. I am making videos and sending them off to gyms and cold calling other gyms and fitness centers and seeing if they would want me to teach a free class or whatever.

Guest - Angela:                        So I got my first lead at a small boutique place down in Orlando, Florida, which is kind of near ... my dad's retired on the beach now.

Host - Dan:                                 A long way from home.

Guest - Angela:                        Long way from home. So I went in and taught my class and they loved it. From there, I went on to create a teacher training out of it. So what I started doing was traveling the country and picking the destinations that I kind of wanted to go to or where my family might be, and seeing if there was a gym nearby that would take my class. It was a cold call experience. Once I got in and taught the class, people loved it. I'd offer them then the opportunity to host the teacher training.

Guest - Angela:                        So from there I went on to write a teacher training and got it accredited and things of that nature and started certifying people to teach this certain style of fitness. These weekends started turning into five figure weekends, like the low five figures, which started to boost my income enough to the point where I could start saving some money. So I traveled with Barre Rhythm from about middle 2013 until middle of 2017, when I found a space in my community. I was able to save up enough money over the years to get the brick and mortar spot, my first personal brick and mortar spot open. I guess that's the longer version of the story, but that's it.

Host - Dan:                                 Well, it's a great story and it's awesome that you had the foresight to say, "Okay, I have a problem. Here's the end goal. All right, there's a clear disconnect. What are steps?"

Host - Dan:                                 Even though you didn't know all the steps, you were able to take one step then another and build upon it, and instead of focusing on the things that didn't work, you said, "Well, this seems to be working. I'm going to focus my energy here." And, "I like this, so I'm going to do that."

Host - Dan:                                 That was one of the things that stuck out to me most about your story, was before, you did explain to us, "This is my job but I'm doing it because I truly love it." Every time you said, "Here's what I was going to do," you told us you were like, "Well I liked doing that. So that's what I started doing." You were following your heart and your passion there, which I think is awesome.

Support - Nick:                         And let me ask you this, before you started traveling, did you plan on opening your own Barre Rhythm studio or were are you going to open up a studio that was just group fitness, Angela's group fitness?

Guest - Angela:                        I mean my, my first idea was to open a Pilates studio. That was kinda the first thing that I was looking at. I had found a spot and I actually had an investor. Just moving along with it, it didn't feel right. Where I live, in the Vail Valley of Colorado, it's very seasonal. So as long as I've been in business here amongst the tourists, you're very dependent on tourism for some of your income. So there's definitely two to three solid months where most businesses are in the red or they completely shut down until the tourism comes back.

Guest - Angela:                        That was a big red flag for me at the time. But it wasn't until I started to really enjoy teaching group fitness that I thought that I wanted to do the group fitness based studios. What I told one of my classes today, I was like, "When I was doing private sessions, at the most, I could take 8 to 12 sessions a day. I mean, that's a long day of training people.

Host - Dan:                                 That's a long day.

Guest - Angela:                        But I was doing it for a long time. Then in the group fitness, so I'm sharing fitness, I'm helping people get healthy, but eight to ten people a day. In the group fitness world, I mean, I literally can see a hundred plus people a day.

Support - Nick:                         So how long has this studio been open?

Guest - Angela:                        So we opened in May of 2017. We're approaching year one. It's been fun. It's certainly been a new challenge, but that's what I was asking the universe for. Give me a new challenge.

Support - Nick:                         And you got it.

Host - Dan:                                 You got it.

Guest - Angela:                        Break me past the glass ceiling and things of that nature. So yeah, May of 2017 is when my first four walls opened up.

Host - Dan:                                 Right. So in all your travels, have you found another, I guess, bar or class that was your version of bar or something similar to it? Or has this remained a pretty unique concept throughout your travels?

Guest - Angela:                        Everywhere I go, I try to take a Pilates class or jump into a crossfit class or a bar class just to kind of see. I always learn something, first of all. We're always, always learning. I mean, every single day there's something new. I think that's important to keep at the forefront of your mind. Being humble and open to new experiences.

Guest - Angela:                        But I like to see what's trendy, what are other places doing? What are other regions in the country doing? So as far as bar is concerned, I would say that I haven't really taken a class like mine. I have not yet met a bar facility or instructor that has a strength and conditioning, or USAW background.

Host - Dan:                                 Probably not.

Guest - Angela:                        It's not very common.

Support - Nick:                         It's not common. Yeah. You got that going for you.

Support - Nick:                         So why don't you walk us through what a normal bar class looks like and how you've kind of spun it to your own unique brand.

Guest - Angela:                        A normal bar class, it's hard to say.

Support - Nick:                         Is there a normal bar class? I don't know enough.

Guest - Angela:                        I don't know if I've experienced enough to say that. I think one thing I can say is that what I've noticed in the fitness world, because my very first group fitness certification was back in 2003. I was still in college at the time, not to date myself, but that was the very first time I had a group fitness certification. Then I went on to get my first personal training certification and then another one and then the CSCS and USAW and so on and so forth.

Guest - Angela:                        But I think 10 to 15 years ago, every gym that you walked into, if I was looking for a job, they required that I provide that certification. They wanted to know the credentials and the background. You didn't have these boutique style studios opening up everywhere. It was all, still, really within a gym. You didn't really have the crossfit studios or even the yoga studios as much as you do now.

Guest - Angela:                        So that being said, I think that there is a very gray area in the fitness world. There's a lot of types of fitness that aren't really regulated. There are a lot of ... and I'm not trying to speak poorly of anybody in the industry because everybody's background and story is different. But it seems to me that there are a lot of boutique-style studios opening up that are being run by people that maybe necessarily don't have the credentials that they would need. So I don't know if there's really a specific type of bar workout. I think it's just a lot of Pilates instructors that kind of found something that was maybe a little more fast paced that they like. My point is I think barre is one of those gray areas. I don't think there is really a regulation and in what people do, I think some studios are a lot more ballet based, which is not my background.

Host - Dan:                                 Yeah. That's the Lottie Burke method, which is one of the ... like Joseph Pilates does. Now that one I think is a little more rigorous. You said it took you two and a half years to get that certification. I remember I was speaking to someone, and I didn't know this, but once upon a time, you could only get your Pilates certification by going to the Joseph Pilates school in New York. You had to go to that school and train under that roof or it didn't count.

Guest - Angela:                        Yeah. Of course.

Host - Dan:                                 Now as the Internet became more of a thing, people use it and they said, "Well, we're not making as much money and we could be certifying a lot more people." And I don't mean that in a greedy way. I mean, they said, "We can reach and serve more people this way." They expanded but once upon a time, yeah, they were pretty strict about that.

Guest - Angela:                        Oh yeah. And I think again, when I did my Pilates training, at the time there were kind of four major schooling. And there there's still some conflict amongst the contemporary Pilates teachers and the traditional Pilates teachers. Both I think have very extensive knowledge and certifications. But again, it kind of became, as the fitness world started to expand, who are you training from and what are their background and where is this coming from?

Guest - Angela:                        I mean, fitness, it's not rocket science by any means. I mean there's a lot to know and understand physiologically how the body works, but the fitness, again, it's not rocket science. But there is a very specific science behind how the body works fundamentally, physiologically, biomechanically bio energetically. I think that as the industries become saturated and diluted, some of those foundational things are just not present in a lot of the studios and gyms and training.

Guest - Angela:                        I mean, I know gyms locally and in the cities where they're not even asking for credentials for people to teach group fitness or do anything.

Support - Nick:                         That's terrifying.

Guest - Angela:                        It is terrifying. So I just encourage people, that's a message that I really want to get out, because the people that have put in the time, we really know what we're doing, we know how to change your body. We know how to suggest meal planning and things of that nature or refer you to the right person to do that. Do you need PT? Do you need something a little more advanced? What do you need for your body and your goals? And I think people that don't have that basic foundation, we don't know exactly how to program properly. You're seeing more people getting hurt and things. So safety is just a big thing on my end.

Support - Nick:                         Oh for sure. I absolutely agree with that. One of my things is, I don't know if you're familiar, well, I'm sure you are from the weightlifting site, familiar with Kelly Starrett and what he's trying to do.

Guest - Angela:                        Of course, yeah.

Support - Nick:                         I just love the idea of that physical education used to be dodge ball. We got away from dodge ball because we felt sympathy for people getting hit in the face and going home and crying. That's fine. Maybe dodge ball wasn't the best use of the kids' time in Phys ed.

Host - Dan:                                 Dodgeball was great. I don't know what you're saying.

Support - Nick:                         But what what we should be doing now is we should be teaching them full ranges of motion, biomechanics. They don't have to learn ... I am the first one to say that I'm a bro science kind of guy in the gym, but I'm understanding at a high level how to leverage my body, what muscles to use. even though you look like you're doing a movement correctly doesn't exactly mean you are doing it correctly. I just think these are the things that we could be learning at a young age of just simply how to move our body and to work with it, not against it.

Guest - Angela:                        I think back then too, and in the eighties and nineties, we didn't have the same amount of information as we do. Recovery wasn't as big of a deal.

Support - Nick:                         Right.

Host - Dan:                                 That's for sure.

Guest - Angela:                        Nutrition wasn't, I mean we knew to eat healthy, but what is a balanced whole food meal? And what are you eating to fuel? What type of performance, we didn't-

Support - Nick:                         And with commercials nowadays, you wouldn't know.

Guest - Angela:                        Well yeah. I had a girl asked me recently, I did a pop up class for one of the local churches. We had a Q and A after and she said, about 50 moms that came. It was like a moms with toddlers group. One of the moms asked afterwards, she said, "How do you filter through all of the information out there? How do you know what's the best for your body?"

Guest - Angela:                        And I was like, "I think when people are joining a gym or hiring a personal trainer or joining a boutique fitness studio, don't be afraid to interview your trainer or your studio owner. Ask them about their credentials. I mean, you're spending your money on your health with these people. So ask away. Find out." And I said, "It's very simple. You want your diet to be based around whole food nutrition. I mean, everybody's body type is a little different."

Support - Nick:                         That's what I was going to say. I think a lot of people, to go off of that point, even if you don't want to interview your personal trainer, you should find someone that has a very similar body type to yours, because someone thinks something works and then they don't realize you're an ectomorph. They're an endomorph. Especially for nutrition. Fitness is ... I think you can do a lot of things to get a similar result in fitness. Is it the most optimal? No, but no one's really paying attention to that besides world-class athletes. But your nutrition could be totally different based on your body type.

Guest - Angela:                        Well I think, yeah, I think that that's huge and especially with everybody seems to be afraid of starchy carbohydrates for example. My nutritional background, I always tell people, my advice comes from whole food based nutrition and being aware of different body types, what mine is versus other people. So I think that at a low level, a very new personal trainer might not be aware of that or have tried it. I mean you have to try these things in your own body, to see how they affect you.

Guest - Angela:                        But yeah, in terms of nutrition, I mean your body type can definitely affect your overall performance or what sports you might be good at or are you better at cardio or do you like strength training? I mean it's all definitely relative based on your body type, and then again, how you're fueling it. I think that that's one of the biggest things that people are not aware of. I think I was saying, brand new personal trainers and stuff, they might not ... I don't remember learning anything about that when I first started in group fitness and personal training.

Support - Nick:                         No. That was all self research on my own. That was just me being curious and reading a ton of articles. I mean most of my background just comes from researching on my own.

Host - Dan:                                 Easting and what makes me fat and what doesn't.

Support - Nick:                         Yeah. Just experimenting and just experimenting with others, and giving them a plan. When I first started, everyone had the same ... I would just help my friends and everyone have the same plan. I would see different results. Then I was like, "Oh we're different bodies. That's not gonna work."

Guest - Angela:                        Absolutely, yeah.

Support - Nick:                         In general, like you just said, the whole food nutrition, that's the fad everyone should get on, is the blue plate style.

Guest - Angela:                        Balanced nutrition. Yeah.

Support - Nick:                         Yeah. It's really simple. I mean you can't go wrong. Then if you're trying to get to the upper echelon, yeah then you start tweaking and understanding-

Host - Dan:                                 It becomes very personal at that point because there's all these minute details that you have to go through. Trial and error to optimize up there. I coach collegiate rugby and I have some of my players, just cause I do their off-field strength and conditioning programs. Fortunately those are pretty cut and dry. There's two groups of players, the bigger guys and the smaller guys. Both of them off season are trying to put on weight. Minor tweaking. But your big compound movements, your progressive overload, whatever.

Host - Dan:                                 And they're like, "Well, what do you eat? How do you do this?"

Host - Dan:                                 I'm like, "That's totally different. I've been doing this for years and years and years and if any one of you tried to eat 6,000 calories a day, like I do, you'd get fat and sick and hate your life."

Guest - Angela:                        Of course, yeah.

Host - Dan:                                 I was like, "I spent years turning my body into a food processor so I can eat 1500 calories for breakfast and then eat a snack two hours later and not feel like I'm about to throw up." So yeah, the diet part is so different for everybody. And even what works for you now may not work for you in three months, six months and nine months as your body adapts to new training.

Guest - Angela:                        Oh, exactly, yeah.

Host - Dan:                                 And people don't want to hear that. They're like, "So you got you mean I got to learn all over again?"

Guest - Angela:                        And apply it and trial and error.

Host - Dan:                                 Yeah.

Guest - Angela:                        And of course, depending on their goals. Yeah.

Host - Dan:                                 It's like, "No, you don't have to. You get to, that means you're progressing.

Support - Nick:                         You get to.

Host - Dan:                                 That's a good thing.

Guest - Angela:                        Yeah, of course. Yeah. Well I think that might kind of lead into the next part, but yeah, kind of talking to people that might be interested in taking their fit ... what is the progression of ... what does a fitness career look like and where do you ... you don't really want to be the 50 year old personal trainer, not that there's anything wrong with that, but if you're trying to make a career and a living, what's next? How do you keep progressing in an industry where as you age, it's harder to move? You know?

Host - Dan:                                 Yeah.

Guest - Angela:                        But I think for people wanting to get into the fitness industry, talking a little bit about what some of the expectations are and what you're actually doing, who are you training and what are their goals and stuff like that.

Support - Nick:                         So let me ask you, you keep saying big picture. Your big picture six years ago was to get the brick and mortar location. What's on the horizon for you now?

Guest - Angela:                        Well, to be honest, I have a couple options.

Support - Nick:                         That's a good thing to have.

Guest - Angela:                        I have a three year plan where I'm at right now.

Guest - Angela:                        I have a few options. Thank you for asking. Yeah. So now that I have a clear picture of my footprint and things of that nature and what this one facility is able to generate, we'll see how it goes. I want to get to a healthy point. So we're growing every day. I mean, it's been actually really a great experience. I mean, every week we're signing up new members and that's the ultimate goal too, when you're opening a gym, you want that annual commitment. You want that membership. I think that that's the most important thing.

Host - Dan:                                 That recurring revenue. Yeah.

Guest - Angela:                        That you're trying to sell. Yeah. And then retaining members, that might be the other side of the business that I wanted to touch on too. When you're working with general population, so the athletic world is a little bit different. When you're working with athletes, they show up and do exactly what they're told. There's no question, you see results. It's a really rewarding environment to working in.

Guest - Angela:                        With the general population. It's also rewarding but in a different way. You're literally teaching people that have no clue, again, what body type they are, what workout might benefit them the best, what the progressions are like. You have people that have really unrealistic goals thinking they can lose a certain amount of weight, if that's their goal, in a few weeks. Or they want to change the shape of their quads only in a month and kind of helping them understand, general populations.

Host - Dan:                                 That's not how it happens.

Guest - Angela:                        No. And helping them understand that personal training is important, getting the membership and then selling, the personal training or the small group or group fitness classes. But it's a lot of handholding and so member retention is huge. You want that contract. You want that annual commitment, I think right out the gate, because most general population people, in my experience, they go about six weeks pretty hard. Four to six weeks and then they just completely drop off. You don't see them, you don't hear from them, where are you at? So really getting to know your members, the people that are coming through your door that are spending money, know who's spending more, who's spending less, who signed up for this workshop. Really being able to manage people on that level. Just to maintain the revenue.

Guest - Angela:                        Yes. You're earning more money but you're also helping them be healthier. You're helping them create better habits and become a stronger person mentally and physically. I think that's the rewarding thing at the end. But not, again, not to get too far off the subject, but just part of running the business side of things and dealing with the general population. So you get 60 new members to sign up, well in three months, 30 of them stopped coming. So how do you kind of retain that?

Guest - Angela:                        So remind me what your question was? I think I got off topic just a little bit.

Support - Nick:                         I was gonna say-

Host - Dan:                                 What's the big picture, the next plan for Barre Rhythm Fitness?

Support - Nick:                         What are the options.

Guest - Angela:                        Big picture. So right now, this is my first brick and mortar, but I have 15 total licensed locations. So instead of selling franchises, I've sold licenses to other gyms or boutique style fitness studios. I personally have done fitness consulting or business consulting in terms of building memberships and retention. I would say that that's really the foundation of what I do in addition to programming and teaching and the music and all of that with the classes.

Guest - Angela:                        So either I continue licensing or I get this particular space to a healthy, you know, financial place. And then, we look into franchising. That being said, I really, really, really love Barre Fitness, but I'm also thinking that there may be a potential to rebrand into something more group fitness based. So getting away from the word barre and kind of moving into something that's more kind of group personal training. Those are kind of the three options: continue consulting and putting my brand into other spaces and helping them grow their brand and my brand to fitness in their overall membership base, looking into franchising and continuing to help the franchises build up and still collect some of the profits, or kind of going into just maybe back to the traveling part of it. It's kind of see where this gets and how I'm feeling at the end of the three years.

Support - Nick:                         Right, right. Well we'd love to hear back on six months to a year from now, which direction you decided to go or which direction seems the most clear.

Guest - Angela:                        Or the rebranding, too. Yeah, the rebranding, kind of getting away from the word barre and going into franchising group fitness spaces.

Host - Dan:                                 So if someone was interested in these licensings and taking on your style of teaching and wanted to keep this conversation going, how would they reach out to you? How would they go about doing that?

Guest - Angela:                        Oh yeah. I mean they can certainly check the website, www.barrerhythm.com. All of our contact information is on there. We're heavy into the social media so we have Instagram and a Facebook page that they can message us through. I check that pretty frequently, a few times throughout the day. So I would say that any of those pathways will get to me.

Host - Dan:                                 Fantastic. Well I must say, it sounds like you had one hell of a story and adventure getting to where you are. It's awesome to hear that you've got your three and maybe even a little bit further out ahead, three year and then a little bit more of a plan going on from there.

Host - Dan:                                 Thank you so much for coming on the show. Do you have any parting statements or anything you want to tell the listeners. Any just ways that they want to check out, when they're in Vail, how to find you, name of a website, things like that?

Guest - Angela:                        Yeah, if you ever come to Vail, I mean definitely you'll want to get on the mountain.

Host - Dan:                                 That'd be my first stop.

Guest - Angela:                        I would be happy to take somebody out for a couple of runs if they were to reach out for me. But I just, I want to thank you guys so much for the opportunity to get to talk about this. My end goal is to spread the message of health and wellness safely and effectively. It's a gift to get to be able to do that. If there is anybody that wants to hear a story of somebody who started with no capital and that got to a brick and mortar space and what to expect, I mean I would be absolutely happy to speak with people that are looking to open a studio or a gym or their own little fitness center.

Host - Dan:                                 Awesome. Well again thank you so much for coming on the show. I'm really looking forward to hearing where are about six months to a year from now.

Guest - Angela:                        Sounds great. Thank you guys again for your time too. I appreciate it.

Host - Dan:                                 You got it.

Host - Dan:                                 So if you liked this episode, be sure to go and leave us a review. Your feedback helps us make better episodes every week. If you're a studio business owner who wants to streamline processes with a studio management software, that's actually affordable checkout, checkout FitDegree. Go and find us at fitdegree.com. That's F-I-T-D-E-G-R-E-E dot com to talk with a team member today.

Host - Dan:                                 We'll see you back here next week, same day, same time for another podcast episode featuring amazing studio fitness owners. See you later. Everyone.


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