Episode 7 - Ditch Overwhelm in 30 Minutes with The Relaxed Dance Studio Owner

 
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Kylie started as a collegiate dancer and decided to settle down and live the family life in her hometown. After a few years, she thought she may have thrown in the towel a little too early and tried out to be a cheerleader for the NHL Dallas Stars!

Today, Kylie is the Owner of Miss Twister Dance Company, which she has grown substantially over the past six and half years as well as the founder of The Relaxed Dance Studio Owner, a consulting firm to help other studio owners get more members and relax during the process!

The meat of our show will cover Kylie's 30 minute "Bran Dump" strategy, a technique she uses for both her business and personal life!

Instagram: @therelaxeddancestudioowner

Dan - Host: Hello, and welcome back to the fitDEGREE Podcast. My name is Dan. And cohosting with me, as always, is Nick. Our exciting guest for today is Kylie Stegman, the owner of Miss Twister Dance Company, which she has grown substantially over the past six-and-a-half years. From collegiate dance to cheerleading for the Dallas Stars to owning her own business, Kylie knows her way around the dance industry and is here to share with us today her 30-minute brain dump, a technique she uses in her studio consulting business, the Relaxed Dance Studio Owner. Kylie, welcome to the show. And we're so happy to have you with us today.

Kylie - Guest: Thank you. Thank you for making me sound so impressive. My goodness.

Dan - Host: Of course. Don't you know that's the secret of a podcast? Everyone gets to be the best of themself.

Kylie - Guest: Well, then I'm liking this whole podcast idea.

Dan - Host: So certainly you're not one that's certainly not shy of a spotlight. You've been a dancer your whole life, a cheerleader. And it seems like a pretty interesting story. So you've always stayed at a pretty consistently high level. But what you were telling me is it didn't quite follow that normal route from growing up dancing to collegiate to cheerleading to owning your own business. You took your own path here. Tell us that story.

Kylie - Guest: Yeah. I went to a very, very small high school. So I was on the drill team. I was a cheerleader. I was in almost every sport. And after doing all of those things, I knew as a senior in high school that dance was my route. I didn't know exactly what it would look like. But I knew it was the way I wanted to go. So fortunately enough, I made the college dance team that I tried out for. Happened to be the only girl on the team from this tiny, little town. Everyone else there is from these big schools, big, well-known drill teams. And here I am, like, "Hi, I'm from Paradise, Texas."

Kylie - Guest: So after I danced in college, I did take a break from dancing. You can really become burned out when you dance at that level. And you're performing so often. So I took off a few years. I graduated college. I got married. I had my first child, and then we moved back home to Paradise. And it was-

Dan - Host: Sounds so nice to say.

Kylie - Guest: Yeah. It was when my son was two years old I got this feeling where I was like, "I feel like I'm not through performing. I want to be part of a team again." I remembered that feeling of learning choreography. It was just this really strange feeling. And I thought, "I'm not through performing." So that's the way that it's in a weird order because at that point, I was probably 25, 26. And in the professional dance industry, that's kind of old. Maybe it's really not truly that old. But at the time, I felt like it was old.

Dan - Host: To have taken a couple years off and then got to be restarting.

Kylie - Guest: Yeah. And [crosstalk 00:03:05]-

Nick - Support: You're not off for thinking that. Dan and I are both athletes and follow a lot of athletes. And I think about I'm about to be 26, and I'm just like, "It's over." [inaudible 00:03:17] it never started. That's how it is. It's a whole different age of what's young and old in that world.

Kylie - Guest: [crosstalk 00:03:26].

Nick - Support: But age can just be a number depending on, especially where you left off. And it sounds like you left off at a really competitive level.

Kylie - Guest: Right. So knowing that these girls that are coming straight out of college will go on to these pro teams, here I am, I've had a baby, I'm married, I'm a stay-at-home mom. Honestly it was pretty brave of me to say, "I'm gonna do this," [crosstalk 00:03:50].

Nick - Support: I'd say.

Kylie - Guest: And just getting back into shape was a feat in itself. And I was trying to think how long it took me to get back to audition level. I probably took a year as a whole to get to where I made my first professional team, which was a minor-league hockey team in the area. So after I spent a year with that team, I thought, "You know what, I think I need a bigger stage." And here I am, my husband over here is like, "Can you be done with this whole performing thing?" And I'm like, "Can I just dance one more year, one more year?"

Nick - Support: "Please, Dad."

Kylie - Guest: I'm like, "Please let me." It was almost like, "Let me dance one more year, and then we can have another kid." But that was the whole, that was the thing for us. And I auditioned one more time. I made the Dallas Stars Ice Girls. And then I danced with them for two years. So I spent three years as a professional cheerleader, and it was such an amazing experience, for sure.

Dan - Host: Now, you [inaudible 00:04:54] out there, it's like, "You said one more year," but it's like, "Look, I'm doing this for a professional sports team. You want me to leave this now? Are you sure?"

Nick - Support: So what-

Kylie - Guest: He was so over it at that point, because it truly took over my life. I lived about an hour away. I'm still over here in Paradise, Texas. I'm traveling to Dallas and Frisco multiple times a week. So it was a really big challenge. But I knew that if I wanted to do it, I had to make it work.

Dan - Host: So now, let me ask a question. I know in a lot of other sports, there's the whole the best players don't make the best coaches. And sometimes not the best players, or people who weren't players at all, are the phenomenal coaches. Coaches don't play. Is that how it works in dance, or is it the better of a, I'm doing air quotes right now, the better of a player you were, the chances are the better of a coach or instructor you're gonna be, or at least the more credibility you have? Where in other sports, it's like, yeah, you were a phenomenal player, but you have the communication and teaching skills of a parrot. So there's a disconnect. How does that work in the dance industry?

Kylie - Guest: No, I think it's the same as what you're saying with athletes. Not the best dancer is necessarily the best teacher or coach. But the credibility, in my opinion, is a really big deal because it's your percentage of dancing or cheering professionally is pretty small. So I really wanted that credibility under my belt so people could know, "Wow, she's danced at a high level," but that I've also been exposed to a lot of different areas of the industry.

Dan - Host: Now, from a marketing aspect, when you went to open Miss Twister, was saying, "Owned by a former Dallas Stars cheerleader, Dallas Stars Ice Girl," a picture of you in your uniform, do you found that that really helped kickstart your business or at least catch people's attention?

Kylie - Guest: Well, I don't use it as much. I don't know, it's just one of those things you feel weird saying, "Hey, guess what I did." It's definitely part of my resume. But the funny part is, I'm opening a dance studio basically in my hometown. Everybody already knows me anyways. So it was funny that I felt like I needed that high of level of experience-

Nick - Support: Yeah, I was gonna say, that's a little bit of a disconnect.

Kylie - Guest: ... when people would've come, yeah, they would've come to me anyways. But I'm still glad that I did it that way.

Nick - Support: Maybe you need to prove to yourself that you deserve to teach people at that high and bring them up to that high of a level.

Dan - Host: Sounds like you certainly enjoyed it, at the very least.

Nick - Support: Yeah.

Kylie - Guest: Absolutely. And you know what, you're so right. I think it was more for myself, like, I need to believe in myself to do this, which I love that [inaudible 00:07:40].

Nick - Support: And that's absolutely fair. I lift at night, and I was coaching athletes. And I competed in power lifting for a few years. But then I got a couple certifications that were more general fitness, and then the gym owner asked me to start coaching youth baseball players. So we're talking like 10 to 14. And at first, I was like, "Of course," because that's the entrepreneur in me. "Of course, I'll figure it out as I go," right? Not even, "I'll figure it out before I get there." "I'll figure it out when I get there." So I'm just like, "It'll be fine."

Nick - Support: And then a couple weeks in, some kids are making progress, some kids aren't. And I'm like, "Wow, I don't feel as qualified as I thought I would because I competed in power lifting." If someone said, "I want to compete in power lifting," I'd be like, "Hey, I did that. I did well." But now, coaching youth athletes, it's like, "Huh. This is a little different. Maybe you're in over your head." And then I had to really audit what I was doing and tailor it and things like that. But I could see what you mean. Maybe you need to prove to yourself, it's like, "Hey, if I want to tell I can bring you to the next level, then I need to be able to do that myself. And I'll be able to even convey the information more confidently."

Dan - Host: Yeah.

Kylie - Guest: That's so true.

Dan - Host: I think you really did it the right way. And Nick competed and lifted for a really long time. I had a situation I got thrown into the fire, and I wish I could've done what you did. I had only played rugby for one year at this point. I played for my college. We went to nationals. And I thought I was gonna play next year. When I found out I couldn't, I told the coach and just asked if I could help out in any way. And he offered me a spot on the coaching staff. So I was like, "Oh my God. I only played one year. I certainly am still learning some of the rules in some things." And when I showed up for the training camp, I'm here to now coach kids that I played with, who thought it was the biggest joke until the head coach walks up and goes, "Coach Berger, nice to see you." And they all went, "Oh."

Dan - Host: And I was like ... Anytime I said something that season, I said if I was wrong, I was wrong at 100 miles an hour. I said it with so much confidence because I felt like I did not have the wealth of experience that you went into teaching having. And I really wish I did.

Kylie - Guest: Well, it's a huge responsibility for us. People are depending on us, and they're gonna pay us. We need to make sure-

Nick - Support: You feel a sense of liability. And that's exactly what you just said. People are paying me to do this. Parents are watching me coach their kids. I'm like, "I gotta bring it. These kids gotta make progress in a matter of weeks, or else they're not gonna be [inaudible 00:10:12]." [crosstalk 00:10:12]-

Dan - Host: [crosstalk 00:10:12] I'm not bringing it, I gotta look like I'm bringing it.

Nick - Support: Yeah, exactly. I'm like, "I look the part. Now, I gotta make sure they look like the part in a couple weeks." So now-

Kylie - Guest: [crosstalk 00:10:23] fake it until you make it. I'm gonna just pretend like I know what I'm doing, right?

Nick - Support: I think that's the entrepreneur mindset. It's like, as long as they think I'm getting it, I'll at least be buying myself time, because it's not like I was going home and patting myself on the back saying I did I great job. I was going home saying, "All right, we gotta do better." But as long as I'm confident there and they think I'm doing it, that'll buy me time.

Kylie - Guest: Exactly. [crosstalk 00:10:47]-

Nick - Support: So now, walk us through, so you competed at a high dance level. You walked away. You had a kid, well, started a family, had a kid. And then you said, "I gotta go out and do this to prove to my ..." Whatever reason. We just kind of figured it was more for yourself to feel qualified. You open a dance studio. Now, how does this consultant ... How many years are you opening this dance studio before you say, "I can help other dance studios"? And one thing I want to note that you might bring up but I thought was really interesting was that you're only helping dance studios in their first five years. So you're helping them get started more and set up these processes.

Kylie - Guest: Right. So to back up, I opened the studio while I was dancing professionally. So it would be one day ... I only started with one day of classes. We borrowed space in a local community center. So we just started very, very small. How can I start this without investing tons of money? I like to start small and build from there. So I'm dancing, offering classes. We add a few more classes. Three years in, we went and got our own studio, which was almost like starting over, because then you actually have overhead.

Nick - Support: Then it's real.

Kylie - Guest: It's totally real. It's very, very scary.

Nick - Support: You signed a lease.

Kylie - Guest: [inaudible 00:12:10] so true. But we had that student base already. That just converted right over. So it was awesome. So this is our seventh year in the studio. We have to have a new space next year because we've completely outgrown the one we're in. And-

Dan - Host: That's awesome.

Kylie - Guest: Yeah. It's awesome until you can't find a place. We need a very specific size. Dance studios need a lot of space, but not too much space. So that's been really tough. And for the past three years, I've been wanting to branch out online. I've just felt like I do have a lot I can share with those people that are just starting out. And I remember the struggles. I remember the sleepless nights. I remember the stress. And I don't want them to have to go through that fully. So I do specialize in studio owners within their first five years of business, so they can go from stressed out to stress-free.

Nick - Support: There you go. That's a good one.

Dan - Host: Is that your tagline?

Kylie - Guest: Or as close to stress-free as possible.

Nick - Support: Yeah. I felt weight come off my shoulders.

Dan - Host: That's a great slogan.

Nick - Support: Yeah.

Dan - Host: So you had mentioned to me that one part of that is your 30-minute brain dump, how to take these stressed-out people and just visualize your next three months, put it on paper, get it out of your head, take the weight literally out of your head and off of your shoulders, and make some sense of it all. Walk us through that.

Kylie - Guest: Yeah. I hate being out of control. I'm kind of a control freak. And those nights where my head hits the pillow and all of those thoughts of everything that I have to do they keep me up at night, I can't stand that. So I had to come up with something to feel like I had a little bit of that control back. So I call it the Overwhelm Overhaul. And it's got four steps to it. This should only take you 30 to 45 minutes because it's something that I want you to be able to do quarterly or just whenever you're so overwhelmed you don't really know where to go.

Kylie - Guest: So for your first five to 10 minutes or so, you're just gonna do that brain dump like you said. It can be messy. You just want to go for it. You want to set your timer, get everything out of your head, whether it's business, personal, errands you need to run. I'm the worst at putting off dentists' appointments and doctors' appointments, anything like [crosstalk 00:14:34]-

Nick - Support: Yes. It's funny you mentioned that. But I think ... Not to interrupt you, but I-

Kylie - Guest: No.

Nick - Support: ... find that really interesting that once in a while, I'll just wake up, and it's like taking a personal day or take one of my weekend days and just not like ... Oil changes for me. That's the one that really drives me nuts. I just don't ... Because then I'm busy, busy, busy, gotta get in my car and go to the next place. And every time I drive, every single mile that goes by, I'm like, "You need to get that oil changed. You need to get that oil ..." And that weighs you down more than we have a project to do at work.

Kylie - Guest: Errands for me are the worst. Just like you said, the oil changes, even stopping for gas, I just hate to run errands. I [inaudible 00:15:15].

Nick - Support: Yeah.

Dan - Host: I was telling Nick the other day, I don't even like eating. I spend hours of my ... I eat a lot. So I spend hours of my day eating. And I was like, I wish I just had a food processor built in. Doesn't even have to be built into my mouth. Just somewhere that I could just fill it up and I'm good to go. I could go to the gas station and fuel myself up.

Kylie - Guest: You mean because you don't like to take the time to make yourself something?

Dan - Host: I love to cook. I cook all the time. I love food. I don't like how long it takes to sit down and eat.

Kylie - Guest: [crosstalk 00:15:44]-

Dan - Host: For example, some nights I'll eat a dinner that's around 3,000 calories. So as you can imagine, that tends to be a lot of food, and sometimes takes quite a while to actually sit down and eat it all. And it's just between cooking that much food, eating that much food, cleaning up the mess from all that food, that's an hour and a half, two hours out of my night.

Kylie - Guest: That is so interesting. And, yeah, you're right. So true. I don't love to cook.

Dan - Host: I like to eat, not to cook.

Nick - Support: I love to eat, but, yeah.

Dan - Host: I like the way it tastes. I don't like actually doing it.

Kylie - Guest: Right. That's too funny.

Nick - Support: All right, so we go through this brain dump. We dump everything out, including work, whatever's keeping you up, which could be work, could be personal errands.

Kylie - Guest: Could be everything in general. Right. So for about five minutes, you're just going to go through there and circle anything that is a project. And I define a project by anything that will take you three steps or more. For me, that's a project. So if you're a dance studio owner and you write down "recital planning," that's probably 50 steps. It's [inaudible 00:16:46] six-month process. Definitely a project for you. That shouldn't take you too long. But go through and circle all of those because after that, we're going to list out all of those projects.

Kylie - Guest: So if I have "bring a friend week," I'm gonna put it at the top of my paper and just list out everything I can think of that will help me complete that project. And that's probably gonna take, I don't know, maybe around 10 minutes or so. And from there, the final step is your 90-day framework. So we're gonna take all of these project steps as well as anything else we put on that brain dump. And I should've said in the beginning, anything you put down really needs to only apply to the next three months. So if it [inaudible 00:17:33] be accomplished within 90 days, put it on there.

Kylie - Guest: If it's something a year from now, let's hold off and write it down later. But again, this does not have to be perfect. It can be messy. So [crosstalk 00:17:45]-

Dan - Host: [crosstalk 00:17:44] just to make you feel better.

Kylie - Guest: What?

Dan - Host: I said the goal is just to feel better.

Kylie - Guest: The goal is to feel better, absolutely. We're gonna plug in everything into ... Let's just say the next 90 days are January, February, March. I'm plugging everything into each month. And we're not getting super specific. We're just getting it into the months so that we can go, "I have a plan. I can do this." And then if you want to take it a step further, you can definitely start plugging it into your calendar. But one helpful tip is if you have so much on here that you're still a little stressed, "How am I going to accomplish all of this?" you need to enlist help. You need to outsource. You may need a [crosstalk 00:18:30]. Hopefully you have an office manager. But if you don't, you might want to look at bringing people on to your team, or even if you've got some parents that would volunteer some time to help you do some of this stuff.

Dan - Host: That sounds like a great win.

Kylie - Guest: Yes. Dance studios have so many people that are willing to help them. So there's lots of resources there. And that is my Overwhelm Overhaul in a nutshell.

Dan - Host: That sounds fantastic. So let me ask you, it sounded like you took something that was very clogging up your mind and made it visual, made it physical. Are you a very visually-oriented person?

Kylie - Guest: Yes. I absolutely am. [crosstalk 00:19:11].

Dan - Host: Now, have you found that a lot of other studio owners or people in a maybe more artistic or kinesthetically-centered space, such as dance or fitness, are also very visually-oriented as well?

Kylie - Guest: That's a great question. And I don't know for sure. And it's something that I've really been ... I've been learning more about visual learners and auditory learners, like people's organizational types and what works best for them. So I'm still working on figuring that out.

Dan - Host: Interesting.

Kylie - Guest: It's interesting, though.

Dan - Host: Yeah, because I would imagine people, if you think yoga, dance, martial arts, anything like that, people I guess would be very kinesthetically or tactile. If we touch or move or do, because that's what we like to do, hence why you dance, that would resonate with you. But I guess you can't necessarily dance your organization into place.

Kylie - Guest: Oh my gosh, I wish. Yeah, if you're a visual learner, that just doing a brain dump like this is going to help just because you need that paper aspect of getting it out there. Yeah, for sure.

Nick - Support: Oh yeah. So I have a question now, because you were saying visual. I'm looking at one of our whiteboard walls knowing another one's behind us. Do you have a whiteboard, or how do you make things visual for you?

Kylie - Guest: Okay, so I take ... You know like a desk calendar where every sheet is the month, the big ones that you would put on a desk? I take those, and I put them on the wall. So like-

Dan - Host: Oh, a massive calendar?

Kylie - Guest: It's a massive, year calendar.

Nick - Support: Okay.

Dan - Host: Wow.

Kylie - Guest: And it's so cool because I can look at that and I can pencil dates in. And that's actually something that I teach in one of my programs. But I love it. It's so help for me, and I think it's helpful for a lot people. And we actually have it in the studio. So when I'm meeting with my teachers, we can always refer to that, and everyone can see those dates. And it's really cool.

Nick - Support: That is exciting. I think that's a good way of putting it. I gotta say that we probably have a four-foot-by-eight-foot or maybe five-foot-by-10-foot two whiteboard walls in our office where-

Dan - Host: I would even say maybe 12 feet long.

Nick - Support: ... yeah, where I use the sides of it for things like that where I would consider my brain dump. But it's more like what's every ... So this whole thing started for us where it was just me and my one business partner, working with only one other person, some communication, not a ton communication, especially if you're very complementary. But as we started to expand to three to four to five to I think we're up to almost seven people, we got in the office, another one to three working remote, all need to just write everything that everyone's working on on the sides of the whiteboard. The middle of the whiteboard's for whatever we're working on that day. But I just cover everyone's side of the whiteboard with, this is what everyone is working on, because that's the only way I feel control is if I'm really aware of what's going on.

Kylie - Guest: Yeah, that's interesting. Now, what do you guys use to communicate with your team as far as software?

Nick - Support: The remote worker, to be honest, we just heavily communicate through messenger because I could just keep it on my laptop. But for the most part, we don't use anything fancy like Slack or anything like that. Like I said, we have five internal and then one to three working out. So a lot of it filters through me. And it's more of just I say that my office title is team dad because it's really just I don't want anyone thinking about more than they have to. So it takes a lot of the load on me to make sure I know what everyone's doing, and then kind of communicating with everyone the information they need to know to do their job well.

Dan - Host: But we do have a lot of, no, we have a lot ... I mean that's all true. We have a lot of systems in place. For example, we have a pretty wide setup on Google Drive. We've got one folder-

Nick - Support: Well, that goes without saying.

Dan - Host: ... that then breaks into about ... well, but then it breaks into about 10 other folders that each have folders and files in them. We use Trello. It's basically an online program for, a sticky noteboard, if you will, with different columns.

Kylie - Guest: I was gonna say, aside from Google Drive, Trello is my jam. I love it so much.

Nick - Support: Yeah.

Dan - Host: Yeah. And we've got three to four Trello boards going on at once. And that's just on the business side. Then for our programmers they use I believe it's called Stack or Stack Overflow.

Nick - Support: No, they have GitHub, which is essentially a programmer's version of Trello that also helps store all the code. They break each project off into branches. So that's more software development side. Yeah, I guess I did say I was gonna-

Dan - Host: We never really thought about it, but over the years, we've accumulated a fair number of different systems and processes that we use. Even to some of our email marketing things. We use Drip. We used to use MailChimp. And sometimes we had to have multiple accounts in there as well and had to communicate about what was going on. So the infrastructure has certainly grown beyond just I think ... The whiteboard wall was like something under a Christmas tree for us.

Kylie - Guest: Well, and how cool to see, "Wow, how far we've actually come"? Sometimes we forget, "I've actually accomplished a lot in creating systems," or whatever it is [crosstalk 00:24:25]-

Nick - Support: Yeah. I felt the same way as you did when you said, "Wow, when you give me my intro like that, I sound pretty great." And it's because if someone was to sum up the last three, four years for us in a paragraph, it's like, that's impressive. But you're living with that three or four years. So you know what it took to get there.

Dan - Host: See you later, Nick. I'm quitting and becoming a hype man.

Kylie - Guest: You found a new profession. That's awesome.

Dan - Host: So have you used a lot of the concepts that are ... I guess I should ask, of the concepts that you teach in the Relaxed Dance Studio Owner, which of those are your favorite that you have used with Miss Twister?

Kylie - Guest: I do have a product called Market My Studio. And I actually love marketing and graphics. Now, is it always the best use of my time? No. But I actually graduated with a degree in journalism.

Dan - Host: Cool.

Kylie - Guest: So I'm able to use a ... I think that's why I like it is because I actually have a lot of knowledge from college. And I'm like, "Hey, Mom, Dad, I'm actually using my degree in some form," right?

Dan - Host: Yeah.

Kylie - Guest: So I think because I enjoy that in the studio, I definitely try to help other studio owners. I can give them Canva templates and my-

Dan - Host: We love Canva.

Kylie - Guest: Oh my gosh. I'm obsessed with it. And then I have a social media calendar for our studio that's set up in Trello. And then I also can communicate with my VA through that. So that is something that's really valuable for new dance studio owners to have so they don't spend so much time on social media. It can eat away your day.

Dan - Host: Yeah. Now, by social media calendar, you mean scheduling out the posts so they all go out automatic, right?

Kylie - Guest: Well, so they know what we're posting, what month it's happening, setting up deadlines for my VA. And, yeah, I can teach them how to batch how to, what scheduler to use, because if you're a newer dance studio owner, a lot of times that stuff is still very foreign, and you've never even heard of some of these things that for us, we all know about. Yeah.

Dan - Host: Right. It's gotta be every week we're just reading a Quora forum or G2, something, and someone's like, "I use this." And we're like, "What's that?" For example, the last one I think we found out was Yesware. Literally just tells me when people open my emails. It's like you have your read receipts on and you didn't even know it. But I know it. And now it's my new favorite thing. If I'm trying to get in contact with someone that scheduled a product demo for our software and then they didn't show up, but I can see that they're opening my email saying, "Hey, how come you ghosted me?" I'm certainly gonna alter my message a little bit and know that this person is seeing what I'm saying, and I'm either gonna get a "No, leave me alone," or a, "Hey, sorry. Yeah, now's a better time."

Kylie - Guest: Wow. That sounds really valuable.

Dan - Host: And-

Kylie - Guest: [inaudible 00:27:21]. That's cool.

Dan - Host: That's what we thought. We're like, "These guys must be revolutionary." So we typed in "Yesware alternatives," and a list of 15 things popped up. And next thing we know, there's people competing for Yesware that have $3-a-month platforms, $3-a-month systems. And it's like, wow, we didn't even know this make existed, and now, there's 15 different options for us to choose. How are these guys making a living at $3 a month?

Kylie - Guest: Right. That is very cool.

Dan - Host: So it's great what's out there.

Nick - Support: So that brings me to ask, what is your pricing model, if you don't mind me asking, for the studios that you're consulting and helping?

Kylie - Guest: So right now, like I said, I offer Market My Studio. And it is $297 just to ... It's like a bundle purchase. So I give you videos and tips and, "Hey, I'm gonna share this Trello calendar with you. I'm gonna share my Canva, plug-and-play posts with you." And I ran a sale on that, I just ran a sale, and it just ... But that's okay. We'll do it again [inaudible 00:28:27]. And right now, I'm focusing on that product. I have a lot of blog posts, and I try to put out a lot of freebies for people because I do like to give as much value as I can.

Kylie - Guest: And speaking of, I do have a free Overwhelm Overhaul workbook, because once you have the workbook, everything I talked about it just makes complete sense. You don't have to have it, but it's really helpful. So if you'll just go to bit.ly/overwhelmoverhaul, you'll be able to get that workbook.

Dan - Host: So now, when you sell this just-under-$300 package, do you also offer a service for a retainer fee, where if someone pays $75 a month, they get a one-hour call at the beginning of the month, one-hour call at the end of the month, and get consulting or auditing on how they're doing so that you can keep helping them use the package that you created?

Kylie - Guest: So that's actually really cool that you brought that up. I am working on that for sure. But right now, I'm actually hosting 15-minute calls for free. I'm [crosstalk 00:29:37] this-

Dan - Host: Very nice.

Kylie - Guest: Yeah. I'm gonna do this for the next few months. And let me see if I can pull this up really fast. You can go to Calendly.com. So if you don't know about Calendly, it's C-A-L-E-N-D-L-Y.

Nick - Support: Yeah.

Dan - Host: We live off Calendly.

Kylie - Guest: [crosstalk 00:29:51].

Nick - Support: When you asked that question, I felt really shell-shocked. I'm like, "We're not using anything." And I'm just like, if I had to write down a list ... That's what I need to do is write down a list of all these tools that we have because Calendly is a great one.

Kylie - Guest: [crosstalk 00:30:03]-

Dan - Host: Dad's so busy worrying about what we're supposed to be doing he forgot all the stuff he's doing.

Kylie - Guest: Right. Yeah, it's just Calendly.com/ my name, so it's Kylie and then dash Stegman, so K-Y-L-I-E, dash, S-T-E-G-M-A-N.

Nick - Support: Right. And that's where they can go to schedule a free 15-minute call to understand what you can offer them and maybe what they're missing out on right now.

Kylie - Guest: Right. And they can just pick my brain. I can ask them some questions about where they're at just to get an idea of ... Because sometimes we can see things that the person calling can't see for themselves. So it's always good to have that outside aspect and opinion.

Nick - Support: Absolutely.

Dan - Host: Sure.

Nick - Support: So as we wrap up this episode, is there any last words that you want to offer to the audience?

Kylie - Guest: I would love for you guys to come to my Facebook group. I mean I do love Instagram. I'm definitely on Instagram. And I have my website, RelaxedDanceStudioOwner.com. But my Facebook group is where I actually go on live every week and just give a little tidbit, "Here's what's happening. Hey, I thought you might like this cool, little trick I found." And it's just a really engaged group. I would love for you to join me there.

Nick - Support: And what's the name of that group?

Kylie - Guest: Oh goodness. I think it's just The Relaxed Dance Studio Owner. I think it's pretty simple.

Nick - Support: The Relaxed Dance Studio ... I just want to confirm that-

Kylie - Guest: [crosstalk 00:31:30]-

Nick - Support: ... for our listeners. Yep, The Relaxed Dance Studio Owner?

Kylie - Guest: Yes, that's it.

Nick - Support: And it looks like you're on a beach.

Kylie - Guest: Well, actually I will be very soon.

Nick - Support: That sounds nice.

Dan - Host: Oh, lucky you.

Kylie - Guest: I'll be taking some more pictures.

Nick - Support: Good, good. Well, that's great to hear. Well, Kylie, I had a blast. Thank you so much for coming on the show.

Dan - Host: Yeah. This was a great episode. I'm sure our viewers or our listeners are gonna absolutely love it. Thank you so much. And we'll be in touch soon.

Kylie - Guest: Thank you so much, guys. I really appreciate it.

Dan - Host: Awesome. Have a great day, Kylie.

Kylie - Guest: You, too.

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