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Getting More Through the Door with Stacy Tuschl

March 25, 2021

March 25, 2021

Getting More Through the Door with Stacy Tuschl

In today’s episode, we’re talking to Stacy Tuschl—best-selling author, CEO, professional speaker, and founder of the Foot Traffic Formula where she helps small business owners get more customers in their door and more profit in their pockets.

Stacy will break down the powerful formula that she uses in order to increase foot traffic and create self-sustaining businesses—all without sacrificing your families or lifestyles.

We want you to know the ways you need to execute to get people through your door by providing an incentive that entices them to show up and learn more about you. The system that Stacy teaches her clients amplifies growth and referrals.

Here are the building blocks for her Foot Traffic Formula and how you can implement it in your business:

  1. First is touch, which is about getting the visibility that your business needs by doing market research and knowing what your competitors are doing.
  2. The second part is traffic. Engaging in the correct strategy to gain more customers through events, free trials, online freebies that will help you capture leads.
  3. Next is transaction, and this is the part where you think about how to make your studio experience a memorable one.
  4. Last is tracking. This is where you keep track of your conversation rate and find ways to improve it.


Are you ready to take your business to the next level? Then tune right in! In this special episode with Stacy, you'll learn:

→ [1:48] How Stacy became a dance teacher for kids one summer after graduating high school and how it ultimately led to the opening of her first dance studio at the age of 21.

→ [3:12] Her motivation when she started the dance studio business and why she considered herself as an accidental entrepreneur.

→ [4:58] How the word of mouth strategy worked for her business and the strategies she implemented in order to get more people to visit her studio.

→ [9:05] Stacy talks about the importance of making a name for yourself in the community like being in the media as this will encourage your current customers to refer you to someone they know because they are proud that they are already a patron of your business.

→ [11:56] Stacy discusses how a simple survey will let you learn more about what your customers want and retain them then turn it into an incentivized referral program.

→ [14:20] How Stacy's business ranks so high even without paying for Google AdWords. Her advice is definitely a game-changer for any business!

→ [16:20] Stacy's process of creating different content to make sure that her website is always up to date and relevant.

→ [18:39] The ABCs of the Foot Traffic Formula and how it can help your studio fitness business to grow and scale.


Links:

Stacy Tuschl

Stacy Tuschl Instagram

Foot Traffic Podcast

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