Hitting the Jackpot with Jack Thomas

March 25, 2021

March 25, 2021

Hitting the Jackpot with Jack Thomas

Jack Thomas was a coach with a range of certifications from CrossFit to Spartan Race GX to nutrition, but he decided the life of just a coach was not for him. Jack moved from the UK to Thailand to get in on the untapped group fitness market in Asia and opened his studio, Base. He now has three thriving locations and also hosts the popular podcast “Fitness Business Asia Podcast”.

BASE offers a signature combination of High-Intensity Interval Training (HIIT) and strength training, which have the best results in burning fat and building muscle.

If you're just starting out in your business, here’s Jack's important advice for you to keep in mind:

  1. Have a “ready to learn” mindset and accept the fact that you could be better as the company grows.
  2. Focus on investing with a superb sales team, as that is important for the success of your business.
  3. Partner up with a good marketing agency that will do a good job representing you in front of your audience and the media.

In this special episode with Jack, you'll hear:

→ [2:21] Jack shares the story of how he started working as a personal trainer and became a successful owner of three gyms in Thailand. His struggles when just starting out will inspire you to keep on reaching for your goals no matter how hard it seems!

→ [4:56] Jack talks about how he set up BASE in three prime locations in Bangkok—the business district, the main residential area, and the shopping district.

→ [6:05] Jack talks about how fitness studio business experienced a huge explosion in the fitness industry in Thailand and set the bar high for its competitors.

→ [9:52] Jack's incredible learnings as a coach, manager, and entrepreneur before becoming an owner of a fitness studio. (These are so good!)

→ [16:02] Jack opens up about how he realized the importance of having an open mind, that you're not the best, you could be better, and you're going to have to develop as your company grows and scales.

→ [18:42] Why he thinks having a good marketing agency is one of the main reasons BASE won Asia's Gym of the Year. 

→ [25:19] Jack's tips on hiring great coaches that are the perfect fit for your studio.


BASE Bangkok

BASE Bangkok Instagram

BASE Bangkok Facebook

Fitness Business Asia Website

Fitness Business Asia Podcast

Jack Thomas Instagram

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