How to Implement Personalized Marketing with Denise Posnak Gaffey

March 25, 2021

March 25, 2021

How to Implement Personalized Marketing with Denise Posnak Gaffey

Joining us today on the fitDEGREE Podcast is Denise Posnak Gaffney, a woman with quite a story to tell. Denise thrives on spontaneous challenges such as living in another country or starting an online business before Instagram was even a thing.

Denise joins Studio Savvy co-founders to talk about her story of creating that online business, what she learned, how she adjusted, and what’s on the horizon for her.

Denise has a Masters in Fine Arts specializing in Dance and has a certification in Pilates. She taught in colleges and universities in the MidWest and in the South. She owns a studio where she offers Pilates and dance.

Here are her direct tips on how you can scale your business the traditional way and get through the noise of the digital world:

  1. Niche down so that you're able to speak to your target demographics.
  2. Create real connections by getting to know your customer first. Make it more personal.
  3. Cold calling can boost your sales and it's an easy way to spread the word about your service or product.

In this episode of Studio Savvy podcast you’ll hear:

→ [2:17] Denise shares that she teaches dance in colleges and universities.

→ [5:53] Denise recalls how she capitalized on reaching out to journalists who are looking for articles to write for their publications, providing them content on topics related to dance and fitness. 

→ [8:08] Denise seeks assistance from her clients who can help her in terms of giving advice on running her business.

→ [12:15] Denise hired a marketing person when she started her business when she increased her investment capital. 

→ [14:04] Denise becomes innovative! In generating and keeping online engagements, she put an exercise challenge on Facebook doing movements, meditation, and mindset.

→ [19:25] Denise answers how long it would take to open an online business. 

→ [23:37] Denise says that we should reach out and connect to people and capitalize on one’s network, expanding our personal reach to help the business.


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