fitDEGREE Blog : Fitness Studio Management Tips, Marketing Strategies, and Growth Insights

Barre is not just a studio fitness trend, it’s one of the fastest-growing fitness trends in the industry. The American Council on Exercise noticed a rise in popularity of barre classes after the release of the movie Black Swan in 2010. 

Branding your studio is so important, particularly in such a booming industry as yoga. Whether online or offline, your branding will make or break your business. You have to be able to stand out from the dozens or even hundreds of yoga studios in your area. But don’t fear, we have some tips to ensure your studio branding is setting you up for sweet studio success. 

We all know the yoga industry is competitive, and the struggle is real when you’re a small studio– especially first starting out. There are a million little things to do as a yoga studio owner and not enough hours in the day to do all the things yourself– teaching classes, engaging students so they’ll keep returning to class, following up with new students, marketing to potential students, and putting out fires all along the way. 

When you’re running a yoga and/or Pilates business, you’re faced with all the issues entrepreneurs have in small business and all the competition in the studio industry. That’s why being a studio owner can be such a daunting venture. But with the right guidance and the right tools, you can set your yoga and Pilates studio up for success.

No matter the job or industry, many people find there’s just never enough hours in a day to accomplish everything you want to get done. That means feeling like you’re always behind and playing catch up. That’s not a good feeling to have—it wears on your business and it wears on your soul.

There’s no shortage of yoga studio software solutions out there, and one thing is for sure: the top software providers are intensely competing for your business as a studio owner. So how do you know which of the “best” software really is the best? How can you know what business to trust to run your studio? Better yet– how do you know which software has an app that will uplevel the consumer side of your business?

Pilates is a great exercise for everyone, including pregnant women. Prenatal Pilates might not seem like a great business model because a pregnancy only lasts nine months, but the truth is that it’s a great way to bring in new long-term clients– if done correctly. 

So you’re thinking of opening your own fitness studio—but where do you start? Opening any business comes with a lot of learning, but thankfully, we have some solid advice to help guide you in the building of your gym, yoga, Pilates, or barre studio. (Did we miss anything?!) And what's more, all this advice is aimed at how to open this business without breaking the bank so you can focus on doing the practice that truly lights you up.

When shopping for software for your studio, there are a number of factors to consider. It’s a big decision, after all. fitDEGREE has put together some key questions to ask when analyzing software providers so you can make the most well-informed and confident choice for the unique needs of your business.