2021

December
Episode 13: Reporting Part 2... What Else Should I Check?

Episode 13: Reporting Part 2... What Else Should I Check?

Retention focal points to pay attention to as a business owner, and what is the biggest report to focus on when doing this, why expiring memberships need to be watched closely, and so much more...

December
Episode 12: Part 1... What Should I Check?

Episode 12: Part 1... What Should I Check?

What to consider on reporting of intro offers, purchased and expiring, tips for if you’re looking to adjust your intro offer or pivoting your business model and so much more...

December
Episode 11: All about Refunds

Episode 11: All about Refunds

Automatic refunds from the admins and client experience, and what happens if you don’t automatically refund the client, how to mark as compensated, without using auto-refund, and so much more...

December
Episode 10: Classes, Events, Series... What's the Difference?

Episode 10: Classes, Events, Series... What's the Difference?

What the main registrables are within fitDEGREE, the pricing options available for the different registrables within fitDEGREE and how this will impact your business mode, and so much more...

December
Episode 9: Cancellation Policies Part 2 - The User Experience

Episode 9: Cancellation Policies Part 2 - The User Experience

The studio owners experience with cancellations and refunds, what to realize about refunds, auto refund and/or compensation with a non-auto refund, and so much more...

November
Episode 8: Cancellation Policies... How do I edit them, and what do they mean?

Episode 8: Cancellation Policies... How do I edit them, and what do they mean?

Where to find the cancellation policies within the fitDEGREE admin, why it’s important to know your business model before setting cancellation policies, and so much more...

November
Episode 7: Two Classes at once... How?!?

Episode 7: Two Classes at once... How?!?

The four registrables in fitDEGREE, what to understand when utilizing locations in the system, how to choose the same instructor for both online and in-studio and so much more...

November
Episode 6: New Year, New Me. Registration Competitions- A How-to Guide

Episode 6: New Year, New Me. Registration Competitions- A How-to Guide

What registration competitions are all about and how they work within the studio setting, how to get people involved with more than just intrinsic motivation, and more...

November
Episode 5: Check In Screens - where do I begin?

Episode 5: Check In Screens - where do I begin?

The differences between the three check in screens on fitDEGREE, what are memos and starred memos, and what they can do for you to help manage important information and so much more...

October
Episode 4: How do I handle parties?

Episode 4: How do I handle parties?

The two types of methods we see studio owners leveraging to create parties within their system, a look at how clients use the system to schedule one-on-one parties, ways to add a party to a membership and so much more...

October
Episode 3: Holiday season is coming... how do I prepare?

Episode 3: Holiday season is coming... how do I prepare?

Navigating the gifting options in fitDEGREE during the holiday season, for both admins and clients alike

October
Episode 2: How in-app Purchase fees are impacting your business

Episode 2: How in-app Purchase fees are impacting your business

What “in-app purchases” are, and what changes are coming soon with Apple’s guidelines around them

October
Episode 1: I Launched... Now What?

Episode 1: I Launched... Now What?

What a fitDEGREE launch looks like and why properly training your staff to use the software is key for them, and your clients.

October
Prologue 3: The Story of fitDEGREE: Dan Berger's Version

Prologue 3: The Story of fitDEGREE: Dan Berger's Version

The pivots and the struggles fitDEGREE experienced from changing markets since beginning

October
Prologue 2: The Story of fitDEGREE: Dan Read's Version

Prologue 2: The Story of fitDEGREE: Dan Read's Version

Dan’s journey from the first version of fitDEGREE to what fitDEGREE is today

October
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version

Prologue 1: The story of fitDEGREE: Nick Dennis’ Version

Where Nick got the idea to connect fitness partners with an app, and the lessons he learned about launching a startup from a previous venture

2024

January
Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging

Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging

News with Nick and thoughts on the new Crunch Fitness marketing strategy. What ChatGPT is saying about: controversial things fitness studios might say about New Year’s resolution pressure.

January
Episode 223: Perkville: A software specialized in loyalty and rewards

Episode 223: Perkville: A software specialized in loyalty and rewards

The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients. A success story of loyalty and community. An inside look at some of the innovative features Perkville offers.

January
Episode 224: Spot Booking for Every Modality

Episode 224: Spot Booking for Every Modality

News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors. Various ways that spot booking can be utilized and implemented in different modalities. The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client. Diving deeper into spot booking accessibility with fitDEGREE.

January
Episode 225: Perkville: How to craft a loyalty program that grows your business

Episode 225: Perkville: How to craft a loyalty program that grows your business

How the point system is a tried-and-true method to use for a rewards program. Some examples of how businesses currently run their referral programs. What the concept of “earning velocity” is all about. The best reward or the top tickets that studios offer. How businesses are restructuring their rewards to maximize both client interest and business benefit

January
Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being

Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being

News with Nick and a quality over quantity shift in lead generation. Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance. High intensity versus low intensity workouts plus how it relates to longevity and overall health.

Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging|Episode 223: Perkville: A software specialized in loyalty and rewards|Episode 224: Spot Booking for Every Modality|Episode 225: Perkville: How to craft a loyalty program that grows your business|Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being|Episode 227: How Perkville Works for Businesses and Their Consumers|Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios|Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward|Episode 230: Diversifying Revenue Streams in Boutique Fitness|Announcing a Schedule Change|Episode 231: Fostering a Community-Oriented Team|Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up|Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention

2023

January
Episode 110: What is a business identity?

Episode 110: What is a business identity?

What business identity is really all about. The role that understanding your product and how it relates to your demographic will play in solidifying your business identity. Why determining what you don’t want your business to be is so important in this process

January
Episode 112: Industry Tea with Chris Beer

Episode 112: Industry Tea with Chris Beer

How Chris became a fractional integrator for companies running on EOS. Defining “integrator” and “visionary” and what their roles look like within a business. What the “Delegate or Elevate” process is and how it can be used in your workflow

January
Episode 113: How to Create a Mission Statement

Episode 113: How to Create a Mission Statement

What a mission statement is and the 3 key components that are found in one. A few tools and exercises you can use to help define your own mission, vision and values. Why you need to define your mission statement, and how doing this will help you business

January
Episode 114: Why Work with Integration Partners?

Episode 114: Why Work with Integration Partners?

The integration partners that we work with at fitDEGEE, some of the services that each can provide, plus the pros and cons that we’ve seen by using them. What the perks are of utilizing integrations instead of trying to do everything manually. How the integration partners we use help our clients’ business and identify.

January
Episode 115: Industry Tea with Michael Jay

Episode 115: Industry Tea with Michael Jay

A bit about what Michael does and the help he offers his clients. Why the very first step in your retention sequence for intro offers should be an email. The second part of the retention sequence and how you are not yet selling at this point

Episode 110: What is a business identity?|Episode 111: The Logic Behind a Branded App|Episode 112: Industry Tea with Chris Beer|Episode 113: How to Create a Mission Statement|Episode 114: Why Work with Integration Partners?|Episode 115: Industry Tea with Michael Jay||Episode 116: How do I workshop my business identity?|Episode 117: How to keep my app looking fresh|Episode 118: Industry Tea with Nicole D'Andrea|Episode 119: How to define your ideal client|Episode 120: Aligning Your App with Your Culture|Episode 121: Industry Tea with the fitDEGREE Team|Episode 122: How do I protect my business identity?|Episode 123: What to Consider When Filling Out the Branded App Form|Episode 124: Industry Tea with the fitDEGREE Team|Episode 125: The Value Of Your Founder Story|Episode 126: Do's and Don'ts of Descriptions|Episode 127: Industry Tea with Levi Sowerby|Episode 128: Marketing My New Business Part 1 (Digital Checklist)|Episode 129: Announcement Board Pro-Tips|Episode 130: The Inner Circle|Episode 131: Marketing My New Business Part 2 (Community Outreach Checklist)|Episode 132: Do's and Don'ts of Generating Share Links|Episode 133: Industry Tea with The fitDEGREE Team|Episode 134: The Value Of Community Events|Episode 135: Industry Tea with Niki Riga|Episode 136: Keeping Your Pricing Streamlined in fitDEGREE|Episode 137: Industry Tea with Megan Fessler-McCarthy|Episode 138: How to Generate Your Financial Plan|Episode 139: Industry Tea with the fitDEGREE Team|Episode 140: What You Need to Know About Payment Processing|Episode 141: Industry Tea with Stephanie Breaux Bradley|Episode 142: Considerations for Becoming Cash Flow Positive|Episode 143: Industry Tea with Connie Holen|Episode 144: Comparison and Popularity Analysis in Your Studio|Episode 145: Industry Tea with fitDEGREE CTO Daniel Read|Episode 146: How to Respectfully Research Local Competition|Episode 147: Industry Tea with fitDEGREE Support|Episode 148: Updating Your Pricing Model - A Strategy Discussion|Episode 149: Industry Tea with the fitDEGREE Team|Episode 150: How to Determine the Course of Your Business Based on Competitive Analysis|Episode 151: Industry Tea with the FitDEGREE Team|Episode 152: Chat GPT can help your business|Episode 153: Guerilla Marketing and Alternatives to Digital Marketing|Episode 154: ChatGPT can help your business - creating resources|Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing|Episode 156: How to successfully transition softwares|Episode 157: Industry Tea with Partner Niki Riga - Increase Membership Sales|Episode 158: Retention in the Summer…A Hot Topic|Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales|Episode 160: Why Build Community?|Episode 161: Industry Tea with Partner Studio Scale - All About Ads|Episode 162: Things Your Clients Consider Before Committing to You|Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas|Episode 164: Why Clients Fall Off in the Summer|Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution|Episode 166: The Return of the Clients|Episode 167: Industry Tea with Partner Studio Scale - Getting New Members|Episode 168: Best and Worst Practices for Chatting Clients|Episode 169: The Inner Circle - Tag Management in fitDEGREE|Episode 170: How to Overcome the Influencers|Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management|Episode 172: If You Can’t Beat them, Join Them|Episode 173: Industry Tea with Partner LoopSpark - How LoopSpark can Actually Reduce Your Spend|Episode 174: Boutique Studio vs Commercial Gym|Episode 175: Using LoopSpark’s Customized Insights in Your Fitness Business|Episode 176: Boutique vs Franchise|Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business|Episode 178: How to Harness the Power of Member Data (Like Never Before)!|Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices|Episode 180: Creating a True Sense of Community in Your Studio|Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?|Episode 182: Enhancing Client-Studio Communication with fitDEGREE|Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio|Episode 184: What Is Studio Performance Tracking (and How You Can Use It)|Episode 185: Industry Tea with Partner Telomere Consulting - Which email automations to have|Episode 186: How to Improve Your New Member Onboarding Experience|Episode 187: Inner Circle: Tag Management Coming Soon|Episode 188: How to Prepare for Tag Management - Part 1|Episode 189: Industry Tea with Partner Pixalty - Common Fitness Studio Website Mistakes (and how to fix them!)|Episode 190: How to Prepare for Tag Management - Part 2|Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works|Episode 192: Mass Tagging in fitDEGREE|Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners|Episode 194: How to Filter Reports by Tags|Episode 195: Industry Tea with Partner Pixality - The 3 Stages of your Website Evolution|Episode 196: Maximizing Class Utilization for Higher Revenue|Episode 197: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 1)|Episode 198: Understanding Your Customer Lifetime Value (CLV)|Episode 199: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 2)|Episode 200: Spot Booking Chat|Episode 201: Industry Tea with The Sales Arm - LEAD MANAGEMENT|Episode 202: Creating Personalized Member Journeys with Tags and Segmentation|Episode 203: Industry Tea with The Sales Arms - MEMBER MANAGEMENT|Episode 204: Enhancing Member Engagement with Community Building Tools|Episode 205: Industry Tea with Partner Merchynt - SEO for Fitness Studios|Episode 206: The Power of the Front Desk Employee|Episode 207: Industry Tea with Partner Merchynt - Ways to Generate Reviews|Episode 208: Is Boutique Pricing Justified?|Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication|Episode 210: How Does Technology Impact Studios?|Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!|Episode 212: Is Specialization Key in Boutique Fitness|Episode 213: Industry Tea with the fitDEGREE Team|Episode 214: Customization vs Standardization|Episode 215: Industry Tea with Partner Michael Jay - Starting a Studio|Episode 216: Mental Health and Boutique Fitness|Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio|Episode 218: Hot Topics and Social Media Trends Collide|Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio|Episode 220: Health At Every Size... A Hot Topic|Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio

2022

January
Episode 14: How to Handle Childcare in fitDEGREE

Episode 14: How to Handle Childcare in fitDEGREE

The main things to consider when implementing childcare into your software, how to set up unique accounts for parent and child, and so much more...

January
Episode 15: What is the Dispute Process?

Episode 15: What is the Dispute Process?

Helpful tips to protect yourself from disputes, Ali’s process of handling disputes within fitDEGREE, and so much more...

January
Episode 16: Who Can I Contact?

Episode 16: Who Can I Contact?

A look at the behind-the-scenes teams at fitDEGREE, a breakdown of the fitDEGREE partners, additional resources and content you can leverage, and so much more...

January
Episode 17: Marketing Without Being Obnoxious

Episode 17: Marketing Without Being Obnoxious

Why you need to know who your audience and clients are, and where they come from, when it comes to marketing and sales, the importance of providing value first, and so much more...

February
Episode 18: Registration Requirements: When do they become a barrier to entry?

Episode 18: Registration Requirements: When do they become a barrier to entry?

What the first and last name requirements are in the fitDEGREE system, email addresses as the starting point of all client communication, and so much more...

Episode 14: How to Handle Childcare in fitDEGREE|Episode 15: What is the Dispute Process?|Episode 16: Who Can I Contact?|Episode 17: Marketing Without Being Obnoxious|Episode 18: Registration Requirements: When do they become a barrier to entry?|Episode 19: In-App Purchases... An Update|Episode 20: The Importance of Tagging|Episode 21: Learning More about Pay Scales|Episode 22: Organic Sales!|Episode 23: Let's Talk Intro Offers|Episode 24: Social Gifting in fitDEGREE|Episode 25: Client Appreciation Efforts|Episode26: Social Features Part 1|Episode 27: Social Features Part 2|Episode 28: Importance of Continuing Education for Staff|Episode 29: Importance of Continuing Education for Clients|Episode 30: Importance of Continuing Education for YOU!|Episode 31: How to facilitate impactful feedback|Episode 32: Which fitDEGREE Apps do I Need?|Episode 33: Team Member Roles|Episode 34: How do I Determine my Best Policies?|Episode 35: How to Make the Most of my App|Episode 36: What is a Progressive Web App?|Episode 37: In the Business of Good Business|Episode 38: Building Blocks for a Solid Community|Episode 39: Setting up your website for success|Episode 40: fitDEGREE Demo Experience|Episode 41: How to prep your clients for change|Episode 42: Brand Advocate Intro - Lindsey|Episode 43: Brand Advocate Intro - Emily|Episode 44: How to Identify & Create a Community Partnership|Episode 45: Breaking Down App&Admin vs Admin Only|Episode 46: The Stables Studio Asks the Experts|Episode 47: How to Follow Up with Old Leads|Episode 48: All About Classes|Episode 49: True Moon Yoga Asks the Experts|Episode 50: Benefits of Referral Programs|Episode 51: All About Series|Episode 52: NW Fitness Project Asks the Experts|Episode 53: Importance of New Client Communication|Episode 54: All About Events|Episode 55: Mr. America’s Training Camp Asks the Experts|Episode 56: The Importance of Membership Contracts!|Episode 57: All About One on Ones|Episode 58: Get Fit with Taj Asks the Experts|Episode 59: The Importance of Proactive Sales Efforts|Episode 60: How Announcements Aid Retention|Episode 61: Spin Unlimited Asks the Experts|Episode 62: Best Tactics for Unpaid Lead Generation Efforts|Episode 63: ​​How In-App Friends Aid Retention|Episode 64: Body Tonic SF Asks the Experts|Episode 65: Best Tactics for Paid Lead Generation Efforts|Episode 66: ​​How Reports Aid Retention|Episode 67: Nashville Pilates Company Asks the Experts|Episode 68: How to Empower Your Team to Nurture Leads|Episode 69: How Pricing Aids Retention|Episode 70: Industry Tea with the creators of DOSED|Episode 71: How to Differentiate your Business - Multi-Modality vs Single Modality|Episode 72: How many fitSpots Should I Have?|Episode 73: Industry Tea with the fitDEGREE Team|Episode 74: How to Differentiate your Business - Services|Episode 75: What Services can I Offer on fitDEGREE?|Episode 76: Industry Tea with Rachel Rajput|Episode 77: How to Differentiate your Business - Branding|Episode 78: Tools in fitDEGREE to Assist Branding|Episode 79: Industry Tea with the fitDEGREE Team|Episode 80: How to Differentiate your Business - Marketing|Episode 81: Tools in fitDEGREE to Assist Marketing|Episode 82: Industry Tea with the fitDEGREE Team|Episode 83: How to Differentiate your Business - Staff|Episode 84: Reports to Evaluate Yearly Progress|Episode 85: Industry Tea|Episode 86: How to Create Drive during the Holidays|Episode 87: How to Facilitate Competition on fitDEGREE|Episode 88: Industry Tea with the fitDEGREE Team|Episode 89: Avoiding the "New Year New Me" Leads|Episode 90: How to Find Lost Leads|Episode 91: Industry Tea with Demar Jackson|Episode 92: Kicking off the New Year with Sales|Episode 93: How to Prime your Admin Sales Pipeline|Episode 94: Industry Tea with Connie Holen|Episode 95: Kicking off the New Year with Retention|Episode 96: What Reports help me Review Retention?|Episode 97: Industry Tea with Niki Riga|Episode 98: Staying Ahead of the Curve - Keeping a Pulse on the Local Fitness Community|Episode 99: What Your App Says About Your Business... Or Doesn't|Episode 100: fitSpot Guru's 100th Episode|Episode 101: Staying Ahead of the Curve - Keeping a Pulse on the Local Business Community|Episode 102: But Why Should I be on the Client App?|Episode 103: Industry Tea with Stephanie|Episode 104: Staying Ahead of the Curve - Keeping a Pulse on Trends and Trainings|Episode 105: One-on-One Service Optimization|Episode 106: Industry Tea with Lisa Fraley|Episode 107: Staying Ahead of the Curve - Keeping a Pulse on Your Studio Community|Episode 108: Class Optimization|Episode 109: Industry Tea with Lauren George

2021

October
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version

Prologue 1: The story of fitDEGREE: Nick Dennis’ Version

Where Nick got the idea to connect fitness partners with an app, and the lessons he learned about launching a startup from a previous venture

October
Prologue 2: The Story of fitDEGREE: Dan Read's Version

Prologue 2: The Story of fitDEGREE: Dan Read's Version

Dan’s journey from the first version of fitDEGREE to what fitDEGREE is today

October
Prologue 3: The Story of fitDEGREE: Dan Berger's Version

Prologue 3: The Story of fitDEGREE: Dan Berger's Version

The pivots and the struggles fitDEGREE experienced from changing markets since beginning

October
Episode 1: I Launched... Now What?

Episode 1: I Launched... Now What?

What a fitDEGREE launch looks like and why properly training your staff to use the software is key for them, and your clients.

October
Episode 2: How in-app Purchase fees are impacting your business

Episode 2: How in-app Purchase fees are impacting your business

What “in-app purchases” are, and what changes are coming soon with Apple’s guidelines around them

Prologue 1: The story of fitDEGREE: Nick Dennis’ Version|Prologue 2: The Story of fitDEGREE: Dan Read's Version|Prologue 3: The Story of fitDEGREE: Dan Berger's Version|Episode 1: I Launched... Now What?|Episode 2: How in-app Purchase fees are impacting your business|Episode 3: Holiday season is coming... how do I prepare?|Episode 4: How do I handle parties?|Episode 5: Check In Screens - where do I begin?|Episode 6: New Year, New Me. Registration Competitions- A How-to Guide|Episode 7: Two Classes at once... How?!?|Episode 8: Cancellation Policies... How do I edit them, and what do they mean?|Episode 9: Cancellation Policies Part 2 - The User Experience|Episode 10: Classes, Events, Series... What's the Difference?|Episode 11: All about Refunds|Episode 12: Part 1... What Should I Check?|Episode 13: Reporting Part 2... What Else Should I Check?
February
Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention

Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention

What Lumin Fitness’s new smart studio concept is all about. How to approach implementing leaderboards in your studio. Some of the ways that leaderboards can build community and new connections between members

February
Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up

Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up

What ‘sparked’ the creation of Spark Strategies. Some of the challenges Nicole encountered growing her own yoga studio. A common misconception studio owners often have about growing their businesses.

February
Episode 231: Fostering a Community-Oriented Team

Episode 231: Fostering a Community-Oriented Team

News with Nick and a look at Pilates style concepts at F45. Why establishing a clear and shared vision to create a community-oriented team is crucial. Our thoughts on hiring for cultural fit and diversity

February
Announcing a Schedule Change

Announcing a Schedule Change

Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today’s episode, it’s not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February.

January
Episode 230: Diversifying Revenue Streams in Boutique Fitness

Episode 230: Diversifying Revenue Streams in Boutique Fitness

News with Nick and a few gamification strategies to be aware of. Some of the different ways that you can diversity by selling retail products in your studio. Our thoughts on online classes and subscriptions as diversification strategies

January
Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward

Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward

How Terri changed course from teaching yoga to becoming a studio owner. The inspiration she received from her own coach to enter the coaching world in order to start helping others. An interesting dynamic Terri sees in the yoga world where people think you shouldn’t be making money.

January
Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios

Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios

News with Nick and a look at why the majority of users are going to boutique fitness classes. How a business coach can offer personalized business strategies to studio owners. The impact that increased accountability from a coach can play in the growth of a business.

January
Episode 227: How Perkville Works for Businesses and Their Consumers

Episode 227: How Perkville Works for Businesses and Their Consumers

Introducing Sunil and how his past experiences lead him to Perkville. His “a ha” moment to jump into Perkville. Some of the iterations and pivots that have occurred with the Perkville rewards program

January
Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being

Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being

News with Nick and a quality over quantity shift in lead generation. Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance. High intensity versus low intensity workouts plus how it relates to longevity and overall health.

January
Episode 225: Perkville: How to craft a loyalty program that grows your business

Episode 225: Perkville: How to craft a loyalty program that grows your business

How the point system is a tried-and-true method to use for a rewards program. Some examples of how businesses currently run their referral programs. What the concept of “earning velocity” is all about. The best reward or the top tickets that studios offer. How businesses are restructuring their rewards to maximize both client interest and business benefit

January
Episode 224: Spot Booking for Every Modality

Episode 224: Spot Booking for Every Modality

News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors. Various ways that spot booking can be utilized and implemented in different modalities. The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client. Diving deeper into spot booking accessibility with fitDEGREE.

January
Episode 223: Perkville: A software specialized in loyalty and rewards

Episode 223: Perkville: A software specialized in loyalty and rewards

The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients. A success story of loyalty and community. An inside look at some of the innovative features Perkville offers.

January
Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging

Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging

News with Nick and thoughts on the new Crunch Fitness marketing strategy. What ChatGPT is saying about: controversial things fitness studios might say about New Year’s resolution pressure.

December
Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio

Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio

One of the single biggest things that restricts selling options as a studio owner. How to approach starting the selling process as an owner. A look at stock sale versus the asset sale.

December
Episode 220: Health At Every Size... A Hot Topic

Episode 220: Health At Every Size... A Hot Topic

News with Nick and what research is telling us about 2023 fitness routines. A look at the common assumption that boutique fitness studios should actively promote a “health at every size” philosophy. The counterpoint that fitness studios should also have a responsibility to also encourage traditional health and fitness goals, such as weight loss and muscle gain.

December
Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio

Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio

The most valuable lesson Michael has learned while working inside a business. What motivated him to start coaching and mentoring other yoga instructors and studio owners. How Michael’s experience as a yoga teacher and studio owner helped shaped his approach to coaching.

December
Episode 218: Hot Topics and Social Media Trends Collide

Episode 218: Hot Topics and Social Media Trends Collide

New With Nick and a look at how non-alcoholic beverages are getting a rebrand. A recent TikTok trend that we want to have fun with. Megan’s thoughts on an instructor’s playlist is key.

December
Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio

Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio

Mitch’s unique insights for individuals wanting to buy, own or sell fitness businesses. One of the biggest issues or disconnects he sees when people are looking to buy a studio. The key financing information to consider when buying a fitness business

December
Episode 216: Mental Health and Boutique Fitness

Episode 216: Mental Health and Boutique Fitness

News with Nick and a look at a major gym chain is entering the medical market. Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business. A few examples of the practical elements of mental health

December
Episode 215: Industry Tea with Partner Michael Jay - Starting a Studio

Episode 215: Industry Tea with Partner Michael Jay - Starting a Studio

What Michael considers his specialty is as a consultant and how he helps others right now. His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful. Why Michael says that everything needs to start with your mission, vision and value.

December
Episode 214: Customization vs Standardization

Episode 214: Customization vs Standardization

News with Nick and research showing the link between yoga and longevity. Why customization can be hard for boutique fitness studios and some areas where it can come into play. Using the idea of a “fitness prescription” to offer come customization within your standardized model.

November
Episode 213: Industry Tea with the fitDEGREE Team

Episode 213: Industry Tea with the fitDEGREE Team

Why there is an overemphasis on how to avoid holiday weight gain. Our thoughts on New Year’s resolutions in the industry, and the impact they have on physical and mental health during the holiday season. Whether there is too much pressure being put on people to maintain their routines throughout the holiday season, rather than enjoying friends and family

November
Episode 212: Is Specialization Key in Boutique Fitness

Episode 212: Is Specialization Key in Boutique Fitness

News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent. How Nick defines “specialization” as it pertains to the boutique fitness industry. What Megan sees trending in the industry as far as specialization goes

November
Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!

Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!

Epifany’s integration with fitDEGREE and how it works to get you the best info to build your surveys. The way it works with clients who understand the importance of opening lines of communication with their customers. What types of questions and information can be leveraged by using Epifany.

November
Episode 210: How Does Technology Impact Studios?

Episode 210: How Does Technology Impact Studios?

News with Nick and a look at Amazon’s healthcare journey. Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content

November
Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication

Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication

A look at Danny’s personal journey and what’s led him to where he is today. What sets NetGym apart from other fitness platforms and the benefits you’ll see by using it alongside fitDEGREE. The direct and indirect nuances that exist when a studio uses NetGym besides their communications.

November
Episode 208: Is Boutique Pricing Justified?

Episode 208: Is Boutique Pricing Justified?

News with Nick and a snack movement that is on the rise. Whether your price point should be earned or be determined by other factors. If the cost of instructor education will impact the cost per class.

November
Episode 207: Industry Tea with Partner Merchynt - Ways to Generate Reviews

Episode 207: Industry Tea with Partner Merchynt - Ways to Generate Reviews

How online reviews really impact the digital presence and credibility of fitness studios. A better way for studios to get reviews organically. Effective strategies studio owners can be using right now to bump up their Google reviews

November
Episode 206: The Power of the Front Desk Employee

Episode 206: The Power of the Front Desk Employee

News with Nick and a look at “rucking”. Why front desk staff is such a vital piece for your business to thrive. What type of employee you should be looking for when hiring front desk staff

November
Episode 205: Industry Tea with Partner Merchynt - SEO for Fitness Studios

Episode 205: Industry Tea with Partner Merchynt - SEO for Fitness Studios

A look at what Merchynt does and the services that the platform offers. Some of the benefits local fitness studios will see from having a solid understanding of SEO. Strategies that local studios can use for keyword research

October
Episode 204: Enhancing Member Engagement with Community Building Tools

Episode 204: Enhancing Member Engagement with Community Building Tools

Some big news regarding F45’s financials. The tools in fitDEGREE you can use to help maintain a successful community at your studio. How to personalize the frequency and targeting of your announcements.

October
Episode 203: Industry Tea with The Sales Arms - MEMBER MANAGEMENT

Episode 203: Industry Tea with The Sales Arms - MEMBER MANAGEMENT

How feedback ties into the client journey as a support tool. The point in the client journey where you start using client feedback to gauge your client avatar. Why you need to ensure you have a proper tracking system for client outreach

October
Episode 202: Creating Personalized Member Journeys with Tags and Segmentation

Episode 202: Creating Personalized Member Journeys with Tags and Segmentation

A look at big moves Nike is making in the strength training equipment space What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members The benefits segmentation provides when it comes to member preferences

October
Episode 201: Industry Tea with The Sales Arm - LEAD MANAGEMENT

Episode 201: Industry Tea with The Sales Arm - LEAD MANAGEMENT

What is a recommended follow-up cadence and the relationship this has to sales data. Tips and tricks to modernize and automate client follow-up. How to approach using tasking automation inside your studio for your instructors and employees

October
Episode 200: Spot Booking Chat

Episode 200: Spot Booking Chat

A look at what’s new in the sports and energy drinks market. Rapid fire questions with our CTO Daniel so you can get to know him a bit better. What is happening with the exciting new spot booking feature in fitDEGREE

October
Episode 199: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 2)

Episode 199: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 2)

What the transfer of trust is all about in the sales process. Ways to ensure you are able to relay customer information to the instructor. Thoughts on perfecting “prescriptions” in the studio

October
Episode 198: Understanding Your Customer Lifetime Value (CLV)

Episode 198: Understanding Your Customer Lifetime Value (CLV)

Introducing Lenzvu and our exciting partnership with them. Megan busts a common myth around today’s topic. Defining customer lifetime value, or “CLV”

October
Episode 197: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 1)

Episode 197: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 1)

Strategies for making initial connections with a prospect as the leads start coming in. Why asking question that help you understand the prospects “Why” is key. How to set clients up for success once they step through your doors by offering the right information

October
Episode 196: Maximizing Class Utilization for Higher Revenue

Episode 196: Maximizing Class Utilization for Higher Revenue

Nick shares some exciting news on upcoming integrations we will have available soon. What is class utilization and why it is something a studio owner needs to be focusing on in order to generate more revenue. A few tools in fitDEGREE that can help studio owners learn more about this key metric

September
Episode 195: Industry Tea with Partner Pixality - The 3 Stages of your Website Evolution

Episode 195: Industry Tea with Partner Pixality - The 3 Stages of your Website Evolution

Why it shouldn’t be all about the aesthetics when it comes to website design. The reasons that it is crucial for new fitness businesses to create an online presence before even opening. Connie’s thoughts on using “Coming Soon” signage and a landing page to create buzz before opening

September
Episode 194: How to Filter Reports by Tags

Episode 194: How to Filter Reports by Tags

A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE. Megan debunks a common myth around how to organize your tags. The filtering capabilities that come with tags now that the new suite is live.

September
Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners

Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners

What true SEO is really about and some frequent misconceptions about SEO that exists. Key things to be aware of with your Google Business Profile. Why it’s important to get clear about your services, location and the keywords you use on your website

September
Episode 192: Mass Tagging in fitDEGREE

Episode 192: Mass Tagging in fitDEGREE

Our weekly “News With Nick” segment, including interesting stats about functional training. The initial problem we are trying to solve with the mass tagger. How you can use mass tagging to help improve your reports

September
Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works

Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works

Some common misconceptions that exist about website copy. Connie shares the top three things that make a good website. How to approach writing to connect while also leaving room for SEO importance

September
Episode 190: How to Prepare for Tag Management - Part 2

Episode 190: How to Prepare for Tag Management - Part 2

Our weekly “News With Nick” segment on making sleep a part of the conversation at your studio. “Myth busting with Megan” - why more tags doesn’t mean better structure. More details on conditional tagging in fitDEGREE and what preparation you can do now for this new feature

September
Episode 189: Industry Tea with Partner Pixalty - Common Fitness Studio Website Mistakes (and how to fix them!)

Episode 189: Industry Tea with Partner Pixalty - Common Fitness Studio Website Mistakes (and how to fix them!)

Some of the big misconceptions around building a website that Connie sees. The problems that come from using a dated or uneditable platform. Why she says to keep away from the "free is the price for me" mentality

September
Episode 188: How to Prepare for Tag Management - Part 1

Episode 188: How to Prepare for Tag Management - Part 1

Our “News with Nick” segment and some interesting research on accountability. The big reason we are introducing tag management and the main characteristic of this new feature to be aware of. How to start preparing now to use this concept of colors and categories in fitDEGREE

August
Episode 187: Inner Circle: Tag Management Coming Soon

Episode 187: Inner Circle: Tag Management Coming Soon

The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business. A look at the new tag management screen and the color code system that will make it easy for you to manage. An additional overlooked advantage that this new tag system brings

August
Episode 186: How to Improve Your New Member Onboarding Experience

Episode 186: How to Improve Your New Member Onboarding Experience

Our “News with Nick” segment. The importance of having a well-structured onboarding process in place and how this will help you with member retention. Megan’s recent experience with a new class type that puts things into perspective with this topic.

August
Episode 185: Industry Tea with Partner Telomere Consulting - Which email automations to have

Episode 185: Industry Tea with Partner Telomere Consulting - Which email automations to have

How to begin defining your customer journey by establishing your mission and vision. What you can do to start mapping out the touch points that move your clients through the journey. The key phases of the client journey funnel

August
Episode 184: What Is Studio Performance Tracking (and How You Can Use It)

Episode 184: What Is Studio Performance Tracking (and How You Can Use It)

Why offering more classes doesn’t equal higher member retention. What a recent study about the fitness habits of Gen Z tells us about the future of the industry. Both Megan and Nick’s “Quick Wins” for the week

August
Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio

Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio

How you are leaving money on the table right now by not utilizing email automations. The way that radically personalizing email automations drives revenue to your studio . “Must-haves” for automations and a free resource you can get from Telomere and refer to

August
Episode 182: Enhancing Client-Studio Communication with fitDEGREE

Episode 182: Enhancing Client-Studio Communication with fitDEGREE

Introducing Industry News with Nick: Is In-Person Boutique Back? How to now add home buttons to your fitSpot. What to know about fitDEGREE’s chat feature settings

August
Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?

Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?

What to consider when deciding on the type of email content you’ll be creating to promote your business. Why it’s so important to open up and sharing you, your studio and your values. Different ways that you can offer validity and social proof to your audience through your email content

August
Episode 180: Creating a True Sense of Community in Your Studio

Episode 180: Creating a True Sense of Community in Your Studio

The key role that creating a sense of community plays in member retention for your business. A look at the “buddy system program” and how it can help build community in your studio. The importance of having an actual space dedicated to the building of community at your physical location

August
Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

What is the ideal email frequency to be using as a fitness studio owner. Catalina’s thoughts on whether all types of emails are created equal. How to approach segmenting audiences using scheduled emails.

August
Episode 178: How to Harness the Power of Member Data (Like Never Before)!

Episode 178: How to Harness the Power of Member Data (Like Never Before)!

How to optimize your intro offer using the intro offer conversion report inside of fitDEGREE. Some ways that you can create a more personalized member experience by leverage the membership list report. The various fitDEGREE reports that will give you insights on past trends and future projections

July
Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business

Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business

Stephen’s pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner. How to begin understanding customer segmentation and automation through survey triggers and real time information. Why surveys aren’t just nice to have, they are needed, especially in the boutique fitness industry

July
Episode 176: Boutique vs Franchise

Episode 176: Boutique vs Franchise

A look at ownership and management differences between these two business models. The main differences with instructor programming in boutique and franchise locations. What to be aware of in terms of brand consistency and flexibility

July
Episode 175: Using LoopSpark’s Customized Insights in Your Fitness Business

Episode 175: Using LoopSpark’s Customized Insights in Your Fitness Business

The ways that LoopSpark allows you to take all the necessary tools and combines them into one easy intuitive dashboard. How to approach leveraging trigger points and data points with LoopSpark that you cannot get in other CRM’s. Why an “all-in-one” software platform cannot promise and deliver on everything you need

July
Episode 174: Boutique Studio vs Commercial Gym

Episode 174: Boutique Studio vs Commercial Gym

Identifying the difference of focus in boutique versus commercial gyms. Why class sizes in boutique fitness are smaller and what this allows for more of. The power in community that is built by smaller class sizes, regular attendees and camaraderie

July
Episode 173: Industry Tea with Partner LoopSpark - How LoopSpark can Actually Reduce Your Spend

Episode 173: Industry Tea with Partner LoopSpark - How LoopSpark can Actually Reduce Your Spend

The cost efficiency that can be realized by using LoopSpark versus hiring a new team member to perform specific tasks. How to use LoopSpark to start getting your time back so that you can focus on building your business, instead of just maintaining it. The ways that their dashboard capabilities can help with scalability and error reduction at the same time

July
Episode 172: If You Can’t Beat them, Join Them

Episode 172: If You Can’t Beat them, Join Them

Why having a clear understanding of your niche and what your brand represents before developing your online branding is essential. How to approach defining a clear content strategy. Ways to begin thinking about using other avenues to build rapport outside of your social media presence

July
Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management

Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management

The idea time when clients should join the LoopSpark ecosystem platform to integrate into their business. How LoopSpark provides an enhanced customer experience, no matter the lifecycle that client has with your business. Some of the many relevant data points that LoopSpark can identify to ensure you are utilizing all the touchpoints.

July
Episode 170: How to Overcome the Influencers

Episode 170: How to Overcome the Influencers

An update on what is happening right now in the industry regarding online fitness influencers. Why as studios you must continue proving your value so customers won’t be lost to social media influencers that may not have any credentials. Our thoughts on using personalized experiences in studio for your clients in order to overcome the influencers

June
Episode 169: The Inner Circle - Tag Management in fitDEGREE

Episode 169: The Inner Circle - Tag Management in fitDEGREE

An introduction to the tag management screen inside of fitDEGREE. How we’re taking tags to the next level by using conditional tags. A look at the transitional phase of updating your tag when the new feature is released

June
Episode 168: Best and Worst Practices for Chatting Clients

Episode 168: Best and Worst Practices for Chatting Clients

It’s here! A look at our new feature, Chat! The importance of using clear and concise communication when chatting, plus tips on how to use the “Grandma Test”. Why you need to always be personal and empathetic in your responses.

June
Episode 167: Industry Tea with Partner Studio Scale - Getting New Members

Episode 167: Industry Tea with Partner Studio Scale - Getting New Members

How to avoid the pitfalls and common mistakes a lot of studio owners make with the marketing techniques they use to get new members. The biggest problem the Studio Scale team is seeing on a macro level when it comes to studios using paid marketing. A look at the type of groundwork that needs to be done prior to setting up and launching your ads

June
Episode 166: The Return of the Clients

Episode 166: The Return of the Clients

Why it’s important to realize that September often marks the return to “back to normal” for clients after the summer season. How to prepare for your clients to come back and restart with the need and desire to get back into a routine. Tips for leveraging what makes sense to you and your studio and to set up a consistency goal for your community.

June
Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution

Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution

What inspired Studio Scale to use and promote the “End-to-End Solution”. The elements you should be assessing to see if you’re on the right track and when to level up. Tools or software to use in order to get yourself heading in the right direction and specific strategies to then implement.

June
Episode 164: Why Clients Fall Off in the Summer

Episode 164: Why Clients Fall Off in the Summer

Reasons to consider offering a freeze option to your customers that travel in the summer. Ways you can give your clients a unique experience by offering vacation packages for them to take on the road and do anywhere. The importance of combating the heat and humidity in your studio by ensuring everyone stays comfortable and they aren’t being deterred by temperature, cleanliness and smell.

June
Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas

Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas

The opportunity that exists by following up on leads that are coming into your studio with a process or automation or special offer. How you can provide incentives to current members for referring their friends to your studio. Ways to use an on-going referral program with free guest passes.

June
Episode 162: Things Your Clients Consider Before Committing to You

Episode 162: Things Your Clients Consider Before Committing to You

How clients will absolutely want to know if your teachers are certified and what experience they have. Why you should clearly advertise and display the types of modalities you offer in your space and at your front desk. Ways to present your clients with descriptions of your class schedule, difficulty level and expectations for the class

June
Episode 161: Industry Tea with Partner Studio Scale - All About Ads

Episode 161: Industry Tea with Partner Studio Scale - All About Ads

Introducing Studio Scale, our partner powering this podcast for the month of June. The difference between Meta and Google audiences and best practices for best results on all corresponding platforms. What Google Local, a newer ad platform, is all about and how it can be used in your marketing efforts

May
Episode 160: Why Build Community?

Episode 160: Why Build Community?

How putting a focus on fostering relationships within your gym can have lifelong impacts for you clients. The ways in which creating lobby areas in your gym provides opportunity for clients to build conversation. Our thoughts on building catalysts for conversation

May
Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales

Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales

​​Niki talks about her background experience that brought the “ask for the sale sequence” into her businesses. The importance of directly asking for the sale and why we are often so afraid to do this. Connect to Convert: Tips and techniques to effectively build rapport with potential clients before asking for the sale

May
Episode 158: Retention in the Summer…A Hot Topic

Episode 158: Retention in the Summer…A Hot Topic

How to begin making plans and using strategies to really make an impact this summer at your studio. Tips for getting your members interested this summer by creating new experiences and offering themed classes or series. Ways to use social media to create buzz about events this summer that can be shared and promoted on the fitDEGREE app

May
Episode 157: Industry Tea with Partner Niki Riga - Increase Membership Sales

Episode 157: Industry Tea with Partner Niki Riga - Increase Membership Sales

How Niki utilizes her educational-based background in conjunction with her practical experience. What the Assumptive Close Technique is and the ways you can begin using it to boost membership sales. Niki’s advice on creating a sense of urgency for the customer

May
Episode 156: How to successfully transition softwares

Episode 156: How to successfully transition softwares

The importance of “staying in your lane” as a software provider. What to be aware of when it comes to security metrics and PCI compliances. The key factor to always consider when making a transition in software companies.

May
Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing

Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing

Niki reveals why event marketing is such a crucial component of a studio’s marketing strategy. The two essential steps to successful event marketing. One of the biggest mistakes that Niki is seeing studios make at events

May
Episode 154: ChatGPT can help your business - creating resources

Episode 154: ChatGPT can help your business - creating resources

A few ideas for how ChatGPT can help studio owners create resources. The ways which this technology helps us produce and release two episodes of this podcast every week. Why you should have no shame using a tool like ChatGPT in your business

May
Episode 153: Guerilla Marketing and Alternatives to Digital Marketing

Episode 153: Guerilla Marketing and Alternatives to Digital Marketing

What guerilla marketing is and what it can do for studio owners and staff. How Niki got into guerilla marketing, plus some examples of how it can be done the right way. What you can do to reach your target clientele outside of your studio’s regular guests

May
Episode 152: Chat GPT can help your business

Episode 152: Chat GPT can help your business

What ChatGPT is and who it can help right now. How we’ve been using this tool at fitDEGREE and the reasons why we decided to invest in this new technology. What ChatGPT costs and why you should look at going the paid route versus using the free plan

April
Episode 151: Industry Tea with the FitDEGREE Team

Episode 151: Industry Tea with the FitDEGREE Team

More on the changes you are going to notice in the client-facing fitDEGREE app. Significant improvements to the notifications within the app. A few different ways that you’ll be able to start a chat with a client.

April
Episode 150: How to Determine the Course of Your Business Based on Competitive Analysis

Episode 150: How to Determine the Course of Your Business Based on Competitive Analysis

Why completing a competitive analysis is so important in determining the course of your business. How your goal should be to play in your own space AND be the only and obvious answer for your ideal client profile. What to do now if you are offering a very similar solution to other studios in your community

April
Episode 149: Industry Tea with the fitDEGREE Team

Episode 149: Industry Tea with the fitDEGREE Team

How wearable technology has become the top trend of 2023. Why strength training with free weights is our favorite trend this year. The way that Nick is incorporating bodyweight training into his programming, and the impact the pandemic had on this type of workout

April
Episode 148: Updating Your Pricing Model - A Strategy Discussion

Episode 148: Updating Your Pricing Model - A Strategy Discussion

Important things to keep in mind as you’re updating your pricing model. The types of clients that boutique fitness attracts and why reasonable price increases should not matter to them. The reasons that including founding members in your price increases is necessary

April
Episode 147: Industry Tea with fitDEGREE Support

Episode 147: Industry Tea with fitDEGREE Support

The best ways for a fitDEGREE client to send a support ticket for the team to look after, as well as what to expect for turnaround time. What to be aware of in terms of the order of urgency in which issues are addressed. Some of the “do’s and don’ts” when submitting a support ticket

April
Episode 146: How to Respectfully Research Local Competition

Episode 146: How to Respectfully Research Local Competition

Ways to determine what is not being offered in your community. What to keep in mind when observing physical locations. The importance of understanding the standard of boutique fitness in the area.

April
Episode 145: Industry Tea with fitDEGREE CTO Daniel Read

Episode 145: Industry Tea with fitDEGREE CTO Daniel Read

More on an exciting upcoming feature that facilitates internal interactions. How it will allow you to invite others through the app via chat instead of external text message. The way that the chat feature evolved

April
Episode 144: Comparison and Popularity Analysis in Your Studio

Episode 144: Comparison and Popularity Analysis in Your Studio

What the popularity reports in fitDEGREE are and where you can find them. How to dive into the session data to get even more detailed reporting. The ways that popularity reports help you grow your business and what you get out of it as a studio owner

March
Episode 143: Industry Tea with Connie Holen

Episode 143: Industry Tea with Connie Holen

What things Pixality does best and why they exclusively use Squarespace. Connie’s opinions on Canva getting into web design. When it is time for most small business to update their websites

March
Episode 142: Considerations for Becoming Cash Flow Positive

Episode 142: Considerations for Becoming Cash Flow Positive

Some of the common ways to fund your fitness business. The pros and cons of obtaining funding from outside of your personal savings. What to be aware of in terms of equity investments

March
Episode 141: Industry Tea with Stephanie Breaux Bradley

Episode 141: Industry Tea with Stephanie Breaux Bradley

How this industry is a “moving target” and adaptability is essential. The relatability Stephanie gained by being a studio owner turned consultant. 3 things to consider when crafting an intro offer

March
Episode 140: What You Need to Know About Payment Processing

Episode 140: What You Need to Know About Payment Processing

What exactly a payment processor is and how it works within fitDEGREE. Rates to be considered during the integration of the payment processor. What to be aware of in terms of charge back fees based on your business practices.

March
Episode 139: Industry Tea with the fitDEGREE Team

Episode 139: Industry Tea with the fitDEGREE Team

How Ali got started in the industry and what led her becoming a studio owner. Montse’s journey into the fitness world and the certifications and experiences she has had obtained since college. Nick’s thoughts on the lack of community and camaraderie in the gym, and how he wanted to build a community-based software as a result of this

March
Episode 138: How to Generate Your Financial Plan

Episode 138: How to Generate Your Financial Plan

Defining your financial plan and what it actually means to have one. The top 5 elements that go into a financial plan that studio owners should be watching for. How to approach building a chart of accounts

March
Episode 137: Industry Tea with Megan Fessler-McCarthy

Episode 137: Industry Tea with Megan Fessler-McCarthy

An introduction to Megan from Tread House. Megan shares details on the structure of her business. Our thoughts on a report that the at-home fitness machine industry is dying.

March
Episode 136: Keeping Your Pricing Streamlined in fitDEGREE

Episode 136: Keeping Your Pricing Streamlined in fitDEGREE

A rundown of the various pricing options available in fitDEGREE. The display options available through fitDEGREE. How to choose the pricing options for what your clients can see by utilizing the app or app and admin options.

March
Episode 135: Industry Tea with Niki Riga

Episode 135: Industry Tea with Niki Riga

Niki's exciting announcement of a new course for studio owners [2:19] What she has learned by taking courses herself, and how she applied this knowledge to the one she is building now [6:00] Connect to Convert: A teaser on what Niki course offers

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