Who is your ideal client?
Our ideal client is a profitable boutique fitness studio owner who knows they may eventually want to sell their business, but has not fully planned when or how that exit should happen.
Many of our clients are women in their second career who brought strong corporate experience into studio ownership. They run clean, organized businesses, but often need guidance around valuation, timing, buyer fit, and the full exit process.
What pain points do you solve?
We help studio owners prepare for and execute a clean, successful exit.
That includes:
- Understanding business valuation
- Planning the right timing for a sale
- Finding and vetting qualified buyers
- Creating leverage through multiple buyer channels
- Negotiating price and terms
- Reducing seller financing, holdbacks, and future liability
- Navigating lease considerations, reps, warranties, and closing details
The goal is simple: help owners exit at the right time, with the right buyer, on the best possible terms.
What should people know about your services/pricing?
Our work often starts years before a studio is ready to list. We’re happy to spend time with owners a few times per year to review their books, discuss valuation, and help them think through timing and preparation.
We generally do not charge until a client is ready to list their business.
At that point, we charge a $5,000 non-refundable listing fee, and our success fee is 10% of the gross sale price, minus the initial listing fee.
For example, on a $1,000,000 sale, that would be $5,000 upfront and $95,000 at closing.
We are selective about the businesses we represent and typically list around 20 to 25 businesses per year, with the goal of selling roughly 80% of them.
Are there any exclusive offers for fitDEGREE clients?
Yes! Boutique Fitness Broker is offering fitDEGREE clients a free 25-minute valuation gut check.
This is a chance to share basic financials and get a rough directional read on what may be driving your studio’s current valuation.
This is not a formal appraisal, but it can help you better understand where your business stands, what factors impact value, and what may be worth improving before a future sale conversation.