Pilates is a great exercise for everyone, including pregnant women. Prenatal Pilates might not seem like a great business model because a pregnancy only lasts nine months, but the truth is that it’s a great way to bring in new long-term clients– if done correctly.
In this article, we will break down why prenatal Pilates is a great studio offering for pulling in new, long-term business.
Pilates and yoga– they’re often referred to as a pair, but while related they’re certainly not the same. As a studio owner, it can be tricky to know exactly what classes to offer. The two forms of exercise are both so popular now that your studio won’t stand out unless you create class offerings with intention to reach a specific market.
So, to stand out in the saturated studio exercise market, what should you offer? Pilates or yoga?
Your answer can be found by identifying the needs and goals of your ideal customer and matching them with classes that fulfill those goals. To know whether your answer falls into the category of either pilates or yoga requires a knowledge of the similarities and differences of the two activities.
Let’s first discuss similarities...
Pilates is one of the top fitness trends globally and has been growing in popularity since the mid-1900s. Because of this steady growth and popularity, Pilates is a great career to get into. So if you’re thinking of becoming a Pilates instructor, you’re setting yourself up for a lot of potential.
Becoming a Pilates instructor is a commitment that takes both time and money, so you need to be sure about the decision before you jump in. Here are some basic qualities that will help you determine if teaching Pilates is a good fit for you:
You enjoy teaching
You enjoy speaking in front of large groups
You have an interest in exercise science and body mechanics
You are self-motivated
You are okay with sacrificing job stability for job flexibility
If you agree with the statements above, you’re a great candidate for a Pilates certification. We’ve put together some steps to help you understand the process of getting a Pilates certification.
Read MoreThe fusion of ballet, pilates, dance, and yoga makes barre classes a great workout for people of all ages. While most of barre is isometric movements and static stretching, it’s best practiced with one thing: a barre.
And like with any sport or activity, the best results in barre come from practicing not only in class, but outside of class too. That’s why we’ve put together this list of portable ballet barres that you can take anywhere– so your students can practice at home or wherever they’d like to bring their barre!
Read MoreSo, you’re interested in getting a barre certification.
Note: This is different than a bar certification–– no law practice here. And it’s much different than a BAR®️ (Beverage Alcohol Resource) certification–– while we love our wine and yoga poses, we’re no mixologists.
What we’re talking about is a barre certification–– where you are qualified to instruct the hybrid workout of ballet, Pilates, yoga, and strength training.
Unlike the highly prestigious bar certification which follows rigid government requirements and also unlike the highly prestigious BAR®️ certification which is incredibly expensive and hard to get into training for, there are many different barre certifications out there and they aren’t all equal.
Barre certifications vary widely in time commitment, cost, location, and value proposition. Some are virtual, some are more intensive than others, and they all have different requirements for becoming certified.
Because there is no standard when it comes to getting barre certificated, we have put together this guide for navigating the world of barre certification. This way you can make better decisions about the path you choose while being considerate of your intention, your budget, and your needs.
Read MoreLet’s be real: you don’t have to tell people that yoga is worthwhile, you just have to convince them that your studio is worth going to. That means you need a stellar marketing plan to get your studio to stand out from the rest. Not all studio owners have an expert’s eye for marketing But it is an essential part of your business so having a software that can help will be a great boon.
That’s why one of the most important benefits of using yoga studio software for your business is the marketing aspect. Here’s how you can use your studio software for marketing.
Read MoreManaging any business is a huge job, but managing a yoga studio comes with a specific set of challenges on its own. If you run a small studio or you’re just starting out, tasks such as scheduling and teaching classes, tracking attendance, managing members, and managing & tracking sales can be overwhelming to do manually on your own.
As a studio owner, you simply don’t have time to do all these tasks yourself, and it’s not efficient to run your business manually. That’s why having yoga studio scheduling software is More than just a benefit to your business– it’s necessary.
You need to take your studio online to promote and run your studio in the most efficient way possible. You’ll also want your members to be able to book with you effortlessly. There are lots of different studio software solutions out there, but when it comes down to it, there are advantages to specific features that enhance your business. Here are several reasons why it’s important to have yoga studio scheduling software with the right features.
Read MoreSo you’re shopping around for yoga studio management software? We understand how confusing it can be when you get to the pricing and features page to run your eyes over a long list of features and decide what you really need. That’s why we’ve put together this guide to help you compare the features of the best software side-by-side, without the ridiculously long features lists. Here we review the top five software: MINDBODY, WellnessLiving, Zingfit, Glofox, and fitDEGREE.
Read MoreIt’s hard to compare yoga studio management software pricing when all the packages are structured differently and all include their own laundry list of different features. Plus, there can be hidden fees that are software companies are not always upfront or transparent about.
We’ve put together a guide for the best five yoga studio management software to compare pricing breakdowns.
Read MoreWe all know the yoga industry is competitive, and the struggle is real when you’re a small studio– especially first starting out. There are a million little things to do as a yoga studio owner and not enough hours in the day to do all the things yourself– teaching classes, engaging students so they’ll keep returning to class, following up with new students, marketing to potential students, and putting out fires all along the way.
You simply don’t have the resources that a bigger studio may have, so it’s difficult to outsource some of these tasks or hire more staff. And even afford it, you’ll find that there are still a million little things on your plate every day because working in your business is different than working on your business. There’s always more to do to build your small studio.
So what’s the solution to managing your studio and keeping your sanity?
Simple– it’s software.
When you employ the use of yoga studio software, you’re able to stop focusing on all the day-to-day tasks that keep your business going and start focusing on how to grow it long term.
Here are a few benefits small yoga studios can gain from using studio software:
Read MoreThere’s no shortage of yoga studio software solutions out there, and one thing is for sure: the top software providers are intensely competing for your business as a studio owner.
So how do you know which of the “best” software really is the best? How can you know what business to trust to run your studio? Better yet– how do you know which software has an app that will uplevel the consumer side of your business?
We put together a comparison of five of the best studio business software apps for consumers so you can make an informed decision for yourself.
Read MoreWhen shopping for software for your studio, there are a number of factors to consider. It’s a big decision, after all. fitDEGREE has put together some key questions to ask when analyzing software providers so you can make the most well-informed and confident choice for the unique needs of your business.
Read MoreRunning any business is a huge undertaking and a yoga studio business is no different. There are classes to schedule and teach, attendance to track, client lists to manage, sales to track and manage, and a thousand other little tasks that need to be done.
If you run a relatively small yoga studio or you’re just starting out, it’s best to find the simplest and most inexpensive strategy to accomplish those tasks. But at the same time, you need to be able to anticipate growth. So instead of suffocating yourself with punch cards and paper files, it makes way more sense to use a yoga studio management software like fitDEGREE. It’s an affordable, intuitive, and efficient solution to managing your studio.
Here we will discuss the top five benefits to using studio management software like fitDEGREE, which can help you more easily maintain and grow your studio.
Read MoreWe all know the yoga industry is competitive, and the struggle is real when you’re a small studio– especially first starting out. There are a million little things to do as a yoga studio owner and not enough hours in the day to do all the things yourself– teaching classes, engaging students so they’ll keep returning to class, following up with new students, marketing to potential students, and putting out fires all along the way.
You simply don’t have the resources that a bigger studio may have, so it’s difficult to outsource some of these tasks or hire more staff. And even afford it, you’ll find that there are still a million little things on your plate every day because working in your business is different than working on your business. There’s always more to do to build your small studio.
So what’s the solution to managing your studio and keeping your sanity?
Simple– it’s software.
When you employ the use of yoga studio software, you’re able to stop focusing on all the day-to-day tasks that keep your business going and start focusing on how to grow it long term.
Here are a few benefits small yoga studios can gain from using studio software:
Read MoreWhen you run a yoga studio, having software that helps you run your studio professionally and efficiently is an absolute must. It’s 2019. Your customers– and potential customers –expect the capability to easily work with you online.
You need studio management software that makes it as easy as possible for people to enjoy the services you offer or else your business will suffer for lack of ease.
But what’s possibly more important in a studio management software is your ability as a business owner to manage your studio with ease on the backend. Your software shouldn’t just make your customer’s experience seamless– it should also save you time, increase income, attract new business, and be able to clearly track studio performance.
That being said, we reviewed 10 different studio management software so that you can be best informed when choosing your software. We also included fitDEGREE so you can see how it stacks up against other software! Check it out:
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