Let’s face it–– as a studio owner, your best shot at growing your business is through referral marketing. Do you doubt that? Well, take a look at these statistics:

• 92% of consumers trust referrals from people they know (Nielsen)

• One offline word-of-mouth impression drives sales at least five times more than one paid impression (WOMMA)

• People are four times more likely to buy when referred by a friend (Nielsen)

• Word-of-mouth has the ability to improve marketing effectiveness by up to 54% (MarketShare)

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In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health.

As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you.

So how exactly do you channel your energy on the mat to become more grateful in life?

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As a business owner, you know having a website is essential to growing your studio business. But simply having a site because you know you’re supposed to does not mean the universe is going to magically send you business because you’re checking it off a list of small business necessities.

What you really need, to drive business to your studio, is a website with thoughtful intent–– intent to make your brand’s online experience as easy, engaging, and simple for the user as possible.

That being said, there are three main issues that present challenges to having a successful studio website. In this article, we will discuss those issues and how to solve them.

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The reality of the yoga industry is that the market is saturated and starting a new studio business is expensive. Most successful studio owners didn’t have money fall into their lap to make their studio dreams into reality–– they either had to scrape together their personal funds, had help from very generous family or friends, or get loans from the bank with high interest rates. And there aren’t really investors putting money into yoga businesses in this market.

The good news is that there’s another creative option available: crowdfunding.

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You’re trying to get more students in your studio, so you sell class passes with a set number of classes upfront to try to lock down more regular members. The thought process is that after attending that set number of classes, the student will want to continue taking classes at your studio, right? They’re supposed to want to stick around after their class pass is used up to continue their yoga practice, right? But then–– they leave. We know this pattern all too well.

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With love in the air, there’s no better time to talk about couples yoga. Yoga practice with a partner can improve not just intimacy, but deepen the sexual and emotional bonds between you. And there’s plenty of research that points to couples yoga as an activity that benefits your relationship.

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One of the hardest parts about living in 2019 is how difficult it is to maintain healthy habits with all the distractions around us. The best part about living in a the era of technology is that you carry a smart device in your pocket that can help build and reinforce healthy habits.

We’ve compiled a list of apps that help you easily stick to healthier habits. I’ve compiled a list of eight of the best apps to keep you accountable to your health:

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