Ah, false spring—the season of cautious optimism. One day, it's 60 degrees, birds are chirping, and the frozen pond outside has finally thawed. Tomorrow? A surprise snowstorm to remind us not to get ahead of ourselves.
Your biz bestie switched studio management software. Your business coach swears by one product. Your members need more support with their existing booking experience.
Book Now
If a membership cancellation has ever blindsided you, you're not alone. It's one of the most frustrating parts of running a boutique fitness studio. You think everything's going well, and then unexpectedly, a bunch of long-time clients cancel, and it feels like you're back to square one.
If you’ve ever caught yourself saying, “We just need more leads,” you’re in good company with studio owners everywhere. But here’s the thing: revenue growth doesn’t rely just on more people walking through your doors. It starts with making the most of the people who already are.
Lately, building loyalty in your boutique fitness studio feels like chasing a moving target. Broader consumer behavior has shifted. Clients are signing up for multiple studios, trying different modalities, and avoiding long-term commitments.
.jpg)
In a seemingly neverending parade of social ads, reels, and DMs, it's easy to assume organic texting is outdated or ineffective. But the data says otherwise.
Ah, false spring—the season of cautious optimism. One day, it's 60 degrees, birds are chirping, and the frozen pond outside has finally thawed. Tomorrow? A surprise snowstorm to remind us not to get ahead of ourselves.
Running a boutique fitness studio isn't just about creating incredible workouts—it's about building a business that's legally sound and financially secure.
I know, you probably didn't get into the fitness business because you love budgets and finances, but think of your studio's financial goals like a workout program
As conversations about the FTC’s “Click to Cancel” rule heat up, many fitness studio owners are wondering how this will affect their businesses. While the rule isn’t law just yet, it’s shaping up to be a game-changer for membership-based models.
The New Year is an exciting time for fresh starts and new goals for both fitness studio owners and potential new clients. As people flood into gyms and studios eager to make a change, launching a 30-day challenge is a perfect way to tap into that enthusiasm.
