Using Your Yoga Studio Business Software for Marketing

Let’s be real: you don’t have to tell people that yoga is worthwhile, you just have to convince them that your studio is worth going to. That means you need a stellar marketing plan to get your studio to stand out from the rest. Not all studio owners have an expert’s eye for marketing But it is an essential part of your business so having a software that can help will be a great boon.

That’s why one of the most important benefits of using yoga studio software for your business is the marketing aspect. Here’s how you can use your studio software for marketing.

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The Importance of Having Yoga Studio Scheduling Software

Managing any business is a huge job, but managing a yoga studio comes with a specific set of challenges on its own. If you run a small studio or you’re just starting out, tasks such as scheduling and teaching classes, tracking attendance, managing members, and managing & tracking sales can be overwhelming to do manually on your own.

As a studio owner, you simply don’t have time to do all these tasks yourself, and it’s not efficient to run your business manually. That’s why having yoga studio scheduling software is More than just a benefit to your business– it’s necessary.

You need to take your studio online to promote and run your studio in the most efficient way possible. You’ll also want your members to be able to book with you effortlessly. There are lots of different studio software solutions out there, but when it comes down to it, there are advantages to specific features that enhance your business. Here are several reasons why it’s important to have yoga studio scheduling software with the right features.

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Comparing the Features of Different Types of Yoga Studio Business Software

So you’re shopping around for yoga studio management software? We understand how confusing it can be when you get to the pricing and features page to run your eyes over a long list of features and decide what you really need. That’s why we’ve put together this guide to help you compare the features of the best software side-by-side, without the ridiculously long features lists. Here we review the top five software: MINDBODY, WellnessLiving, Zingfit, Glofox, and fitDEGREE.

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Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

It’s hard to compare yoga studio management software pricing when all the packages are structured differently and all include their own laundry list of different features. Plus, there can be hidden fees that are software companies are not always upfront or transparent about.

We’ve put together a guide for the best five yoga studio management software to compare pricing breakdowns.

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How Yoga Studio Software Benefits Smaller Studios

We all know the yoga industry is competitive, and the struggle is real when you’re a small studio– especially first starting out. There are a million little things to do as a yoga studio owner and not enough hours in the day to do all the things yourself– teaching classes, engaging students so they’ll keep returning to class, following up with new students, marketing to potential students, and putting out fires all along the way.

You simply don’t have the resources that a bigger studio may have, so it’s difficult to outsource some of these tasks or hire more staff. And even afford it, you’ll find that there are still a million little things on your plate every day because working in your business is different than working on your business. There’s always more to do to build your small studio.

So what’s the solution to managing your studio and keeping your sanity?

Simple– it’s software.

When you employ the use of yoga studio software, you’re able to stop focusing on all the day-to-day tasks that keep your business going and start focusing on how to grow it long term.

Here are a few benefits small yoga studios can gain from using studio software:

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Comparing the Five Best Studio Software Consumer Apps

There’s no shortage of yoga studio software solutions out there, and one thing is for sure: the top software providers are intensely competing for your business as a studio owner.

So how do you know which of the “best” software really is the best? How can you know what business to trust to run your studio? Better yet– how do you know which software has an app that will uplevel the consumer side of your business?

We put together a comparison of five of the best studio business software apps for consumers so you can make an informed decision for yourself.

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The Top 5 Benefits of Having Yoga Studio Management Software

Running any business is a huge undertaking and a yoga studio business is no different. There are classes to schedule and teach, attendance to track, client lists to manage, sales to track and manage, and a thousand other little tasks that need to be done.

If you run a relatively small yoga studio or you’re just starting out, it’s best to find the simplest and most inexpensive strategy to accomplish those tasks. But at the same time, you need to be able to anticipate growth. So instead of suffocating yourself with punch cards and paper files, it makes way more sense to use a yoga studio management software like fitDEGREE. It’s an affordable, intuitive, and efficient solution to managing your studio.

Here we will discuss the top five benefits to using studio management software like fitDEGREE, which can help you more easily maintain and grow your studio.

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How to Determine the Best Yoga Studio Management Software for Your Studio

We all know the yoga industry is competitive, and the struggle is real when you’re a small studio– especially first starting out. There are a million little things to do as a yoga studio owner and not enough hours in the day to do all the things yourself– teaching classes, engaging students so they’ll keep returning to class, following up with new students, marketing to potential students, and putting out fires all along the way.

You simply don’t have the resources that a bigger studio may have, so it’s difficult to outsource some of these tasks or hire more staff. And even afford it, you’ll find that there are still a million little things on your plate every day because working in your business is different than working on your business. There’s always more to do to build your small studio.

So what’s the solution to managing your studio and keeping your sanity?

Simple– it’s software.

When you employ the use of yoga studio software, you’re able to stop focusing on all the day-to-day tasks that keep your business going and start focusing on how to grow it long term.

Here are a few benefits small yoga studios can gain from using studio software:

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Nick DennisComment
Reviews of the 10 Best Yoga Studio Management Softwares

When you run a yoga studio, having software that helps you run your studio professionally and efficiently is an absolute must. It’s 2019. Your customers– and potential customers –expect the capability to easily work with you online.

You need studio management software that makes it as easy as possible for people to enjoy the services you offer or else your business will suffer for lack of ease.

But what’s possibly more important in a studio management software is your ability as a business owner to manage your studio with ease on the backend. Your software shouldn’t just make your customer’s experience seamless– it should also save you time, increase income, attract new business, and be able to clearly track studio performance.

That being said, we reviewed 10 different studio management software so that you can be best informed when choosing your software. We also included fitDEGREE so you can see how it stacks up against other software! Check it out:

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How to Practice Self-Care When Your Job is to Care for Others

You built your business on caring for others. The work you do as a studio owner may provide healing to many– which is fantastic– but it can also take a lot of your energy. That’s the irony of a business that promotes self-care–– you often find that there’s little time to actually care for yourself.  

Yoga teachers practice mindfulness but need to be mindful of their own health and sanity. We teach self-love yet burn the candle at both ends. Knowing what you know as a yoga practitioner, simply neglecting your own self-care in favor of helping others is not a healthy nor sustainable way to live. The same applies to your business.

So how do you continue to prioritize the care of others while not neglecting care for yourself? How do you take your own teachings on the mat and apply them off the mat? As with everything in yoga and in life, balance is key–– and we have nine tips to help you find a happy medium.

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12 Facebook Live Tips for Fitness Studio Owners

Look, we all know that video is an incredibly effective tool for marketing. But did you know that Facebook Live videos get three times more engagement than a video that is no longer live? Plus, Facebook Live videos get five times the amount of exposure than photo posts. This presents a huge opportunity to promote your studio and business!

So why wouldn’t you want to give a live interactive experience in your studio? Why wouldn’t you want to engage with your people simply by clicking a button? Facebook Live is great for building brand awareness, getting more potential students through your doors, and for engaging your current customers.

Here are 12 tips for best using Facebook Live to promote your studio:

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What We Love About the Yoga Studio Owner Life

Let’s be real, there’s a lot about the life of a studio owner that isn’t easy. It’s a difficult industry to be in–– high startup costs, very competitive, and a ton of hard work to be successful. But rather than sharing with you the usual hard-hitting truths you’re surely already aware of when it comes to studio ownership, we want to share with you what we love about the studio owner life.

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Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

Let’s face it–– as a studio owner, your best shot at growing your business is through referral marketing. Do you doubt that? Well, take a look at these statistics:

  • 92% of consumers trust referrals from people they know (Nielsen)

  • One offline word-of-mouth impression drives sales at least five times more than one paid impression (WOMMA)

  • People are four times more likely to buy when referred by a friend (Nielsen)

  • Word-of-mouth has the ability to improve marketing effectiveness by up to 54% (MarketShare)

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How Your Yoga Practice Can Spark Gratitude

In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health.

As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you.

So how exactly do you channel your energy on the mat to become more grateful in life?

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