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Business Tips

Fitness Studio Pre-Launch Marketing: The 90-Day Framework to Open with Paying Members

Opening a studio is a massive milestone; if you're here, you already know that. Whether it's your first or your fifth location,

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Business Tips

Black Friday 2025: What's New and How to Make It Your Studio's Best Sale Yet

Every year, Black Friday evolves, and in 2025, it's not about who shouts the loudest or offers the biggest discounts; it's about who plans smart.

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Business Tips

First Class Free Policy: How Fitness Studio Owners Can Protect Value While Converting Leads

This article addresses boutique fitness studio owners and managers who receive requests for complimentary trial classes from prospective members. The guidance applies to yoga studios, Pilates studios, cycling studios, barre studios, and other small-format fitness operations-not large commercial gyms with different pricing models.

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Business Tips

Fitness Studio Growth Plateau: How to Break Through Operational Bottlenecks and Scale Beyond Year Two

You've worked hard to build your studio. You've poured your heart into your classes, your community, and your brand.

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Business Tips

Solo Fitness Studio Management: How to Run Bookings, Payments, and Operations Without Staff

If you're running a solo fitness studio—whether it's personal training, yoga instruction, or small group classes—you probably didn't expect to become an administrative assistant,

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Business Tips

Industry Experts vs Tech Companies: Fitness Software Guide

Here's the uncomfortable truth: Most fitness software is built by tech companies who think they understand fitness, not by people who've listened deeply to what studio owners actually need.

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Business Tips

Easy-to-Use Gym Management System for Boutique Studios

If you're running a boutique fitness studio and thinking about gym management software, you've probably encountered this problem: systems so complicated they require extensive training just to perform basic tasks.

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Business Tips

5 Uplifting Marketing Ideas for Boutique Fitness Studios

If you've been feeling overwhelmed by marketing advice that sounds like it's written for corporate gym chains, you're not alone.

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Business Tips

Fitness Studio Booking System: Why Simple Usually Wins

If you've ever gotten this call from a frustrated member, you know exactly what's wrong with most fitness studio booking systems

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