Running any business is a huge undertaking and a yoga studio business is no different. There are classes to schedule and teach, attendance to track, client lists to manage, sales to track and manage, and a thousand other little tasks that need to be done.

If you run a relatively small yoga studio or you’re just starting out, it’s best to find the simplest and most inexpensive strategy to accomplish those tasks. But at the same time, you need to be able to anticipate growth. So instead of suffocating yourself with punch cards and paper files, it makes way more sense to use a yoga studio management software like fitDEGREE. It’s an affordable, intuitive, and efficient solution to managing your studio.

Here we will discuss the top five benefits to using studio management software like fitDEGREE, which can help you more easily maintain and grow your studio.

Read More

We all know the yoga industry is competitive, and the struggle is real when you’re a small studio– especially first starting out. There are a million little things to do as a yoga studio owner and not enough hours in the day to do all the things yourself– teaching classes, engaging students so they’ll keep returning to class, following up with new students, marketing to potential students, and putting out fires all along the way.

You simply don’t have the resources that a bigger studio may have, so it’s difficult to outsource some of these tasks or hire more staff. And even afford it, you’ll find that there are still a million little things on your plate every day because working in your business is different than working on your business. There’s always more to do to build your small studio.

So what’s the solution to managing your studio and keeping your sanity?

Simple– it’s software.

When you employ the use of yoga studio software, you’re able to stop focusing on all the day-to-day tasks that keep your business going and start focusing on how to grow it long term.

Here are a few benefits small yoga studios can gain from using studio software:

Read More

When you run a yoga studio, having software that helps you run your studio professionally and efficiently is an absolute must. It’s 2019. Your customers– and potential customers –expect the capability to easily work with you online.

You need studio management software that makes it as easy as possible for people to enjoy the services you offer or else your business will suffer for lack of ease.

But what’s possibly more important in a studio management software is your ability as a business owner to manage your studio with ease on the backend. Your software shouldn’t just make your customer’s experience seamless– it should also save you time, increase income, attract new business, and be able to clearly track studio performance.

That being said, we reviewed 10 different studio management software so that you can be best informed when choosing your software. We also included fitDEGREE so you can see how it stacks up against other software! Check it out:

Read More

You built your business on caring for others. The work you do as a studio owner may provide healing to many– which is fantastic– but it can also take a lot of your energy. That’s the irony of a business that promotes self-care–– you often find that there’s little time to actually care for yourself.  

Yoga teachers practice mindfulness but need to be mindful of their own health and sanity. We teach self-love yet burn the candle at both ends. Knowing what you know as a yoga practitioner, simply neglecting your own self-care in favor of helping others is not a healthy nor sustainable way to live. The same applies to your business.

So how do you continue to prioritize the care of others while not neglecting care for yourself? How do you take your own teachings on the mat and apply them off the mat? As with everything in yoga and in life, balance is key–– and we have nine tips to help you find a happy medium.

Read More

Look, we all know that video is an incredibly effective tool for marketing. But did you know that Facebook Live videos get three times more engagement than a video that is no longer live? Plus, Facebook Live videos get five times the amount of exposure than photo posts. This presents a huge opportunity to promote your studio and business!

So why wouldn’t you want to give a live interactive experience in your studio? Why wouldn’t you want to engage with your people simply by clicking a button? Facebook Live is great for building brand awareness, getting more potential students through your doors, and for engaging your current customers.

Here are 12 tips for best using Facebook Live to promote your studio:

Read More

Let’s be real, there’s a lot about the life of a studio owner that isn’t easy. It’s a difficult industry to be in–– high startup costs, very competitive, and a ton of hard work to be successful. But rather than sharing with you the usual hard-hitting truths you’re surely already aware of when it comes to studio ownership, we want to share with you what we love about the studio owner life.

Read More

Let’s face it–– as a studio owner, your best shot at growing your business is through referral marketing. Do you doubt that? Well, take a look at these statistics:

• 92% of consumers trust referrals from people they know (Nielsen)

• One offline word-of-mouth impression drives sales at least five times more than one paid impression (WOMMA)

• People are four times more likely to buy when referred by a friend (Nielsen)

• Word-of-mouth has the ability to improve marketing effectiveness by up to 54% (MarketShare)

Read More

In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health.

As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you.

So how exactly do you channel your energy on the mat to become more grateful in life?

Read More

As a business owner, you know having a website is essential to growing your studio business. But simply having a site because you know you’re supposed to does not mean the universe is going to magically send you business because you’re checking it off a list of small business necessities.

What you really need, to drive business to your studio, is a website with thoughtful intent–– intent to make your brand’s online experience as easy, engaging, and simple for the user as possible.

That being said, there are three main issues that present challenges to having a successful studio website. In this article, we will discuss those issues and how to solve them.

Read More

The reality of the yoga industry is that the market is saturated and starting a new studio business is expensive. Most successful studio owners didn’t have money fall into their lap to make their studio dreams into reality–– they either had to scrape together their personal funds, had help from very generous family or friends, or get loans from the bank with high interest rates. And there aren’t really investors putting money into yoga businesses in this market.

The good news is that there’s another creative option available: crowdfunding.

Read More

You’re trying to get more students in your studio, so you sell class passes with a set number of classes upfront to try to lock down more regular members. The thought process is that after attending that set number of classes, the student will want to continue taking classes at your studio, right? They’re supposed to want to stick around after their class pass is used up to continue their yoga practice, right? But then–– they leave. We know this pattern all too well.

Read More

With love in the air, there’s no better time to talk about couples yoga. Yoga practice with a partner can improve not just intimacy, but deepen the sexual and emotional bonds between you. And there’s plenty of research that points to couples yoga as an activity that benefits your relationship.

Read More

One of the hardest parts about living in 2019 is how difficult it is to maintain healthy habits with all the distractions around us. The best part about living in a the era of technology is that you carry a smart device in your pocket that can help build and reinforce healthy habits.

We’ve compiled a list of apps that help you easily stick to healthier habits. I’ve compiled a list of eight of the best apps to keep you accountable to your health:

Read More