If you’ve ever caught yourself saying, “We just need more leads,” you’re in good company with studio owners everywhere. But here’s the thing: revenue growth doesn’t rely just on more people walking through your doors. It starts with making the most of the people who already are.

Often, studio owners rely on gut feelings to make significant business decisions when the answers are sitting right there in their dashboards. Data doesn’t just confirm what’s working. It helps you catch what’s not working before it becomes a major revenue leak.

Before you throw more money at ads and hope something sticks, take a look at these three data points in your fitDEGREE software to make sure you’re making the most of your software. They’re some of the best predictors of studio growth, and you can track them directly in your dashboard.

Let’s break it down.

1. Intro Offer Conversion Rate

Your intro offer isn’t just a one-time deal; it’s the beginning of a (hopefully) long-term relationship. It tells you how well your studio is building trust, delivering value, and moving clients toward membership. If your intro-to-member conversion rate is low but you’re spending money on advertising, you’re pouring leads into a leaky funnel. When your rate climbs above 50 percent, every lead can result in a new member, allowing you to grow your client base without increasing your ad spend.

Where to find it in FitDEGREE:

Reports > Business > Intro Offer Funnel

This report shows the number of people who buy your introductory offer and how many of them go on to become autopay members.

What to watch:

• Conversion % from intro to membership (you’re aiming for at least 50%)
• Which offers are converting the best
• Any sudden dips or spikes (indicating a messaging or operations issue)

If you notice your intro offer conversions are dipping but intro attendance is still solid, it might not be the class experience—it could be a missing email follow-up or an unclear next step in your sales process.

Why it matters:

Studios that consistently convert 50% of intro offers into memberships tend to outperform competitors in both revenue and retention. And the longer those clients stay, the more your revenue compounds.

2. Recurring Revenue vs. One-Time Purchases

Want predictable income? Focus on predictable behavior. Memberships and autopays are your studio’s most reliable revenue stream, and tracking the balance between recurring and one-time payments shows whether you’re building long-term stability or chasing short-term cash.

Where to find it in fitDEGREE:

Reports > Money > Revenue

You’ll see how much of your income is coming from memberships (recurring) versus class packs or drop-ins (one-time).

What to watch:

• Percentage of total revenue from recurring streams
• Trends over time: Is it improving or declining?
• Whether seasonal promos are pulling clients away from memberships

Why it matters:

Recurring revenue doesn’t just protect your bottom line—it gives you the freedom to plan ahead, hire with confidence, and grow without guesswork. You can even use this data to make informed pricing decisions or structure membership upgrades that boost recurring revenue.

Goal:

As a boutique fitness consultant, I usually set my studios’ autopay (recurring revenue) goal to match their monthly expenses. In other words, if you average $10k a month in expenses, you want that same amount (or more) coming in each month in guaranteed revenue. That’s your studio’s financial baseline—and FitDEGREE helps you see if you’re on track or falling short.

3. Average Client Lifetime Value (LTV)

Not all new clients are created equal for your bottom line. Your average client lifetime value tells you how much revenue each person brings in over time - which is essential when it comes to pricing, retention, and future planning decisions.

Where to find it in fitDEGREE:

Reports > Dashboard > Client Lifetime Value

This report calculates the average revenue per client over their total time with your studio.

What to watch:

• Your average LTV over time. We want it to be increasing at least at the rate of your expenses.
• How pricing or promo initiatives impact this rate
• The LTV of members vs. drop-in clients

Why it matters:

Let’s say your average LTV is $600. That means every time someone purchases an intro offer, you’re not just making $49—you’re potentially making $600. That shift in perspective changes everything from how you spend on ads to how you follow up with leads.

When you understand your LTV, you can better plan your client acquisition strategy, know what you can afford to spend on marketing, and measure if you’re attracting the right type of client. A steady increase in this number is a sign that your business model is working and that your retention, pricing, and client experience are aligned.

Bottom Line: Let Data Drive Your Decisions

Growth doesn’t happen by accident, and the most successful studio owners intentionally plan for the future based on what their historical data has taught them. When you understand what your numbers are telling you, you can grow smarter and not just work harder.

These reports aren’t just about numbers—they’re decision-making tools. Use them regularly and build them into your team’s weekly rhythms. When everyone knows what moves the needle, everyone works in the same direction.

If you want to build a more profitable, sustainable studio, you don’t need to hustle harder. You just need to track smarter. fitDEGREE provides you with real-time tools to make it happen, so you can stop guessing what’s working.