In a seemingly neverending parade of social ads, reels, and DMs, it's easy to assume organic texting is outdated or ineffective. But the data says otherwise.

If you're not using SMS and phone outreach in your studio's follow-up strategy, you're likely missing one of the most efficient ways to increase bookings and conversions—especially with new leads.

The key? Write like a human, not a bot. Let's break it down.

Why Texting Still Works: The Data

Texting remains one of the most powerful communication tools for fitness studios. Here's what the numbers say:

• Text messages have a 98% open rate, compared to ~20% for email
• Most texts are read within 3 minutes
• SMS response rates can average 45% (compare that to just 6% for email).

In other words, texting cuts through the noise—and it's often the fastest path to getting a lead to take action. Texting isn't just "still working"—it's outperforming most digital channels when used thoughtfully.

Why Business Texts Get Ignored

Not all texts are created equal. The fastest way to get ignored (or worse, unsubscribed) is to send a message that feels impersonal, overly scripted, or robotic.

Here's what doesn't work:

• Overly formal language: "Dear Sarah, you have not completed your purchase."
• No personalization: Messages that don't use the recipient's name or context
• No clear call to action: Leaving the client unsure about what to do next or feeling like they received a pointless announcement.

Robotic spam mail that feels like it was mass-sent to everyone on a list. That's how you get flooded with "STOP" messages.  

Texting is a personal channel, and people can be defensive about anything that feels like an ad or an invasion. Treat it like a conversation, not a one-sided declaration or a personal billboard.

What to Say Instead: Real Text Examples

The most effective messages feel like they came from someone who cares and wants to be helpful—not a marketing automation tool. Here are some text templates that are short, clear, and client-focused.

1. New Lead Text

Hey, [First Name]! This is [Studio Owner Name] at [Studio Name]. I see you just purchased your intro offer, so welcome! I'm excited to show you around and introduce you to [Studio Name]. If you need anything, reply to this text thread, and you'll get me [not a bot!]. Can I help you book your first class or answer any questions to get you started?

2. Pre-First Class Text

Sending a pre-first class text can reduce no-shows by over 50%! This text subtly says, "We're expecting you, so be brave and show up for your class!"

Hi [First Name], this is [Studio Owner Name] from [Studio Name] again. We're excited to see you for your first class today! _____ is teaching your class, and she knows to keep an eye out to help you get settled. Let me know if you have any questions before you arrive. I'll check in after class!

3. Follow-Up Text

Hey [First Name]! This is [Your Name] from [Studio Name]- I'm checking in to see how your first class went. Can I help you get booked in for your next one? When you reply, you'll go straight to my phone- not a robot!

4. Re-Engagement Text (Past Clients)

"Hi [First Name]! This is [Your Name] from [Studio Name]. I was teaching the Tuesday morning class today and realized I haven't seen you in your spot in a few weeks. I think you would have loved (something specific from class)- it was a good one! We're running a comeback special this week, and your name is at the top of my wish list. It's buy two classes, get one free. I'd love to save one for you! What do you think?"

Best Practices: How to Text Like a Human (That Converts)

1. Use their first name and sign off with yours when possible
2. Keep it short and easy to skim—about 160 characters.
3. Ask a question that invites a response
4. Avoid jargon or robotic phrasing—write the way you'd speak in person
5. Send messages at appropriate times, ideally between 9 AM–5 PM.

Studio owners don't need to choose between high-tech and high-touch. If you're using software to communicate, you can deliver the right message to the right person at the right time—and sound like you while doing it. But it needs to be intentional. Check out free examples.

Texting isn't just another task on your to-do list—it's one of the simplest, most effective ways to connect with your clients and move them to action. When done with care and purpose, it becomes a natural extension of your studio's voice: personal, supportive, and responsive.

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Whether you're welcoming a new lead, reducing no-shows, or bringing back a familiar face, a well-timed message can make the difference between someone thinking about your studio and someone booking their next class. Start small, stay human, and let every message reflect the experience you want to deliver.