How to Use Prenatal Pilates to Bring in New Clients

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

How to Use Prenatal Pilates to Bring in New Clients

Read Time :

Pilates is a great exercise for everyone, including pregnant women. Prenatal Pilates might not seem like a great business model because a pregnancy only lasts nine months, but the truth is that it’s a great way to bring in new long-term clients– if done correctly. 

In this article, we will break down why prenatal Pilates is a great studio offering for pulling in new, long-term business. 

How Pilates Helps During Pregnancy

Pilates is especially great as a prenatal exercise because it does good for both you and your baby. The following are benefits to prenatal Pilates that gives expectant mothers solid reasoning to come into your studio:

  • Strengthens abdominal and gluteal muscles which helps reduce backaches, constipation, bloating, and swelling, and also help with labor
  • Strengthens your pelvic floor muscles which reduces the chance of incontinence during or after pregnancy
  • Teaches how to control your breathing which is useful through labor
  • Improves posture and balance which reduces back pain
  • Improves the quality of sleep and increases energy levels
  • Teaches how to reduce body strain when getting in and out of bed
  • Helps you maintain a healthy weight
  • Improves mood due to increased endorphins and oxygen flow throughout the body
  • Speeds up recovery postpartum

By educating pregnant mothers in your area about the above benefits Pilates can bring them, you will be able to build a base of prenatal clients. They may only be around for the duration of their pregnancy (or less), but if you provide value through your classes and offer programs to incentivize they stay at your studio after birth, you can also offer postnatal yoga.

fitDEGREE can support your Studio Fitness

Consult with us now!

Postnatal Pilates

Prenatal Pilates helps prepare the body to give birth, but childbirth still leaves the body in need of recovery. Our culture, unfortunately, puts pressure on women to bounce back quickly after having a baby and return to their normal body and stress load from before the pregnancy. But the postpartum body needs time to heal and regain strength– and postnatal exercise is important in that process. 

Postnatal Pilates is a great segue for new mothers who are looking for that postpartum exercise, and even better if they’re already your client from prenatal Pilates! The following are some unique benefits to postnatal Pilates that have new mothers interested:

  • Repairs abdominal muscles which can separate during childbirth (diastasis rectus) by bringing them together with Pilates core exercises
  • Strengthens pelvic floor muscles which greatly weaken after childbirth and can create bladder challenges when sneezing, laughing, or coughing (urinary incontinence)
  • Builds a stronger back with better posture and alleviates back pain from baby
  • Helps relieve postpartum depression through the release of endorphins and improved confidence and strength
  • Healthily rebuilds muscle strength and body awareness

By educating new mothers about these benefits and offering postnatal Pilates programs that help them achieve these benefits, you are explaining why they should continue (or begin) to be your client and stick with your studio. Postnatal Pilates is just another opportunity to offer real value to new mothers and to also nurture your clientele.

Turning a New Mom Into Regular Pilates Students

You may be wondering: “But what happens when the new mothers regain their strength and feel confident in their bodies again? Won’t they leave?” Sure, some of your prenatal and postnatal clients will leave after they’ve achieved their goals– because their goals in your studio might be aligned with just getting through pregnancy and its after-effects.

That’s why the success of converting prenatal and postnatal students into long-term students is dependent on understanding the goals of your students and educating them about how Pilates can help them with their goals. 

If a new mother feels understood and can also understand why Pilates will continue to help her beyond postpartum, they will be more inclined to stay in your classes. It’s even better if you’ve built a relationship with a mother through her prenatal and postnatal Pilates days in your studio. That knowledge, plus trusting your expertise and liking your studio will convert short-term prenatal and postnatal clients into long-term clients.

Conclusion

Prenatal Pilates is a great offering not only for expectant mothers, but it presents an opportunity to create a more long-term business. By funneling your prenatal clients into postnatal clients, and your postnatal clients into students with long-term memberships, you have a business model that serves a needed niche while also serving business growth. 

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Seven Steps to Run an Effective Fitness Studio Challenge to Increase Engagement and Revenue

Get More Gym Leads with Nurses and Teacher Appreciation Week

Boost Member Engagement and Retention in Your Studio with Intentional Programming

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Posts You Might Like

Pilates vs Yoga: What Classes Should You Offer?

Pilates and yoga– they’re often referred to as a pair, but while related they’re certainly not the same. As a studio owner, it can be tricky to know exactly what classes to offer. The two forms of exercise are both so popular now that your studio won’t stand out unless you create class offerings with the intention to reach a specific market. 

How to Get a Pilates Certification

Pilates is one of the top fitness trends globally and has been growing in popularity since the mid-1900s. Because of this steady growth and popularity, Pilates is a great career to get into. So if you’re thinking of becoming a Pilates instructor, you’re setting yourself up for a lot of potential. 

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.