Your biz bestie switched studio management software. Your business coach swears by one product. Your members need more support with their existing booking experience.
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As a fitness owner, there is so much on your mind when clients first enter your studio. Will they be a good fit? Do their expectations match your offerings? Is their fitness budget aligned with your prices?
It's time to plan for your boutique gym's Black Friday campaigns. Studio owners will often pull out the previous year's deals, dust them off, and send them back out, but let's look at your offers strategically this year to get the results that will support your business.
If studio owners were to rank their most pressing issues, staffing problems- specifically, sub-requests- would likely rank at the top
Like many entrepreneurs, boutique fitness and gym owners are facing a staffing shortage
Boutique fitness and gym owners have their hands full heading into fall. If it was a long summer for your business, you're probably looking forward to the return of school, which marks the return of busy parents to your gym.
Fitness business owners usually assume we mean spending hundreds (or thousands!) on digital ads when discussing marketing
You want your boutique fitness studio or gym to be the best. You likely even have an idea of everything your studio needs to attract more clients, compete against other studios, or fulfill the dream you set out to create.
Boutique fitness entrepreneurship is a time-consuming, challenging career path. Studio owners have to be proficient marketers, savvy business analysts, employee managers, visionaries, and accountants, and that’s before adding in teaching, client communication, and retail inventory
As a boutique fitness owner, confidently asking potential new clients to purchase a membership is one of the most important skills you can master
