Seven Questions to Keep Your Gym Staff Happy and Engaged

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Seven Questions to Keep Your Gym Staff Happy and Engaged

Read Time :

Boutique fitness and gym owners have their hands full heading into fall. If it was a long summer for your business, you're probably looking forward to the return of school, which marks the return of busy parents to your gym. There's a lot to do to prepare for an influx of clients, but while planning your challenges, open houses, and schedule, don't forget about intentionally retaining your staff.

We've been receiving a lot of questions about staff engagement lately, and it's no surprise. With phrases like "quiet quitting" and "the great resignation/reorganization" blaring through news channels, keeping your staff happy and committed is a topic no studio is ignoring. 

As a service provider, your gym is only as strong as your teachers and desk team- which includes your own buy-in and burnout, as well. Whether your studio employs 20+ people or you're a one-(wo)man show, it's a great time to check in to your studio's culture to ensure sure it encourages engagement and longevity. 

What makes employees stay?

If you Google that question, nearly two billion articles come up. There is no magic formula that guarantees an employee will stay happily committed at your gym for years to come, but there are ways you can increase your chances of a long-term team. 

Survey Your Staff

Your first step for any new initiative is almost always to start with a survey. "Don't guess, ask" is an excellent quote to remember that it's much more effective to ask your intended audience what they need rather than guess and risk spending effort and money ineffectively. Begin your culture of engagement by asking your staff the following questions:

  1. What makes you feel appreciated?
  2. What motivates you to come to work each day?
  3. What is your favorite part about working at our studio?
  4. What could we do better?
  5. What do you hope to achieve in your fitness career? How can we help you?
  6. What activities would you like to do as a team?
  7. What are your tee shirt size and coffee order?

Let's break each question to illustrate why they're necessary.

"What makes you feel appreciated?"

Knowing each employee's language of appreciation makes everyone's job easier and more enjoyable- yours included. One teacher may love a public display if you brought treats into class on their work anniversary and celebrated with a round of applause. That may be another teacher's nightmare- she may prefer a personal hand-written note and a raise. 

Let's say you give an instructor a raise, but she teaches fitness as a hobby in addition to her full-time job. Now you're spending more on payroll, but she still doesn't feel admired. If you show recognition in a way that doesn't resonate with each individual staff member, you could be speaking an entirely different language, which eventually leads to disconnect and mutual frustration. 

Don't guess. Ask your employee what makes them feel valued so you can speak their language. Need more on this topic? This book is an incredible resource. 

fitDEGREE can support your Studio Fitness

Consult with us now!

"What motivates you to come to work each day?"

It's true that work isn't always fun, but if you know what motivates your employees, you can help foster an environment that provides the right kind of inspiration. Sure, the paycheck is a big reason why most of us clock in, but what else do they hope to get out of the job? Do they love interacting with the clients? Working out? The freedom to design their class? This question is important for new hires, but it's never too late to ask if you don't know your current teachers' motivations.

"What is your favorite part about working at our studio?" and "what could we do better?"

Both questions are crucial in any survey since you want to accentuate what your employees like about your studio culture and improve the parts they don't. You'll want to include your clients; their feedback is also valuable and should be implemented to shape your company's atmosphere. Once you collect answers, try to take action right away to show your staff that you value their feedback.

"What do you hope to achieve in your fitness career? How can we help you?"

Surveys have shown that continued education is essential for job satisfaction, especially if you have a Gen Z or Millenial staff. Training is an investment, and it's one you can make in your employees to improve both their buy-in and their long-term retention in your studio. Certifications, ACE credits, expert-led workshops, and sales trainings are all learning opportunities your staff benefit from while improving your studio's competitiveness. Ask what interests your staff so you can bring pros or offer scholarships for their continued education.

"What activities would you like to do as a team?"

We often hear, "how do you encourage teachers to sub for each other?" and the truth is, it starts with camaraderie. If you hope your staff will cover for each other, they first need to know (and hopefully like) each other. There are limited opportunities for teachers to spend quality time together during scheduled classes, so build it into your culture. Ask your staff what they'd like to do as a team, but here are a few ideas to start you off:

  • BBQ/picnics/pool parties/beach parties
  • Catered dinner at the studio or dinner out at a restaurant. If that's not in the budget, plan a potluck at your house where everyone brings their favorite dish
  • Apple, pumpkin, or berry picking, depending on the season.
  • Movie night at someone's house or an apartment clubhouse (or a projector at the studio, BYO yoga bolster)
  • Take a fitness class together. You can teach, split it into sections where everyone teaches their favorite part, or go to a class outside everyone's routine
  • Pumpkin carving, gift-wrapping, or cookie decorating parties
  • Head to a winery or brewery and play (fun) get-to-know-you games
  • Paint nights- some companies will even come to your studio
  • Museum tours
  • Escape parties, axe throwing, or similar team-building activities

"What is your tee shirt size and coffee order?"

Most people love surprise gifts, and it's a nice gesture that won't cost you much. Knowing your employees' coffee preferences is an easy way to make someone's day when you spontaneously drop their favorite drink at the desk for your teacher to find on their way out of class. It's effortless and promotes a culture of appreciation. 

Build Your Foundation First

At the end of the day, building a culture that celebrates your staff is more than just perks. When surveyed, most employees look for:

  1. Effective communication- Do you deliver clear upfront expectations and feedback 
  2. Reliable, consistent scheduling 
  3. Compensation that reflects their skill and commitment. A surprise coffee won't make up for a wage that doesn't pay rent. 
  4. Flexibility- many of your staff members are likely part-time employees with other commitments. A little flexibility goes a long way toward maintaining staff relationships.
  5. Positive work environment. Do you look for the good and share it with others? If you're struggling with challenging employees, pointing out the good you see can lift morale and improve collaboration. 
Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

Posts You Might Like

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

The fitness industry experienced a shift after Covid that many studios are still feeling. Memberships, which were once ubiquitous in the gym model, suddenly became much more challenging to sell and nearly impossible to enforce

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

The fitness industry is competitive. More likely than not, you have tons of direct and indirect competitors in your area, plus YouTube, Peloton, and every fitness streaming app.

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Running a successful boutique fitness studio requires more than you probably imagined when you first decided to open your studio.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

Niki Riga
Industry Expert
Limitless Studio

Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade, and she can’t think of an industry she'd rather be in. Her favorite part about coaching and studio ownership are the same: she loves supporting clients as they push past their limits and achieve their goals. Niki became a coach because she was regularly asked, “how did you do that!?” by other studio owners who were drowning in the day-to-day responsibilities of business ownership but didn’t have the support to grow their studio to its potential. She created Limitless Studio to partner with owners who have a vision for their business and are ready to implement systems to build the studio of their dreams.