Boutique fitness entrepreneurship is a time-consuming, challenging career path. Studio owners have to be proficient marketers, savvy business analysts, employee managers, visionaries, and accountants, and that’s before adding in teaching, client communication, and retail inventory.
In an industry that’s growing and evolving like health and wellness, it’s impossible to know and do everything that needs to be done to move the needle closer to your long-term goals. You need people you can trust in your corner, helping you identify and execute your to-do list so that you can actively grow your business rather than simply survive.
You are ingrained in your business every day, but your coach has eyes on the entire industry. If you’ve been feeling trapped in a hamster wheel doing the same thing each week to similar or inconsistent results, it’s time to hire a consultant to help.
Coaches are not one size fits all, but many can help you in a multitude of ways:
This list is not exhaustive, so if you’ve been trying to do it yourself and are ready to work with an expert in your corner, start by checking out our preferred partners.
If finances are too tight, a mentor who has walked a similar path may be a good substitute for a fitness industry business coach. When looking for a mentor, ask yourself the following questions:
When you begin your search, start with your local resources. There are organizations that want to help you succeed and are free or have scholarships available. You’ll likely be amazed at how much is available if you know where to look.
You don’t need to “do it all” to be a successful business owner. In fact, you will likely be more efficient if you have a trusted staff member helping you complete your action items each day. If your to-do list is longer than your hours in a day, it’s time to hire a studio manager.
Once you’ve decided that you’re ready to hire a manager, break down the process into manageable steps:
It may feel lonely as you spend hours in your gym, but you’re in good company with thousands of other studio owners worldwide. Joining a group of other business owners to ask questions and offer your own valuable feedback is an excellent way to speed up the learning process and pool your collective experience.
Numerous types of business groups, from formal to casual, free to membership-based, cover every business topic imaginable. If a collective is your chosen route, select your top three and try them all to find your ideal fit.
Entrepreneurship can be lonely, be you don't need to do it alone. Choose partners to help you grow in specific areas and give yourself permission to specialize in what you do best.
You built your business on caring for others. The work you do as a studio owner may provide healing to many– which is fantastic– but it can also take a lot of your energy. That’s the irony of a business that promotes self-care–– you often find that there’s little time to actually care for yourself. Yoga teachers practice mindfulness but need to be mindful of their own health and sanity. We teach self-love yet burn the candle at both ends. Knowing what you know as a yoga practitioner, simply neglecting your own self-care in favor of helping others is not a healthy nor sustainable way to live. The same applies to your business.
No matter the job or industry, many people find there’s just never enough hours in a day to accomplish everything you want to get done. That means feeling like you’re always behind and playing catch up. That’s not a good feeling to have—it wears on your business and it wears on your soul.