Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

Read Time :

Boutique fitness entrepreneurship is a time-consuming, challenging career path. Studio owners have to be proficient marketers, savvy business analysts, employee managers, visionaries, and accountants, and that’s before adding in teaching, client communication, and retail inventory. 

In an industry that’s growing and evolving like health and wellness, it’s impossible to know and do everything that needs to be done to move the needle closer to your long-term goals. You need people you can trust in your corner, helping you identify and execute your to-do list so that you can actively grow your business rather than simply survive. 

Hire a Coach

You are ingrained in your business every day, but your coach has eyes on the entire industry. If you’ve been feeling trapped in a hamster wheel doing the same thing each week to similar or inconsistent results, it’s time to hire a consultant to help. 

Coaches are not one size fits all, but many can help you in a multitude of ways: 

  1. Determine your fitness business’s long-term goals and metrics
  2. Build systems to optimize your results
  3. Prioritize your operations to make the most of your time
  4. Fine-tune your sales pitch to increase your sales revenue
  5. Improve your retention and decrease membership churn
  6. Manage your staff and create employee protocols
  7. Create your pricing and ensure that your profit margins are sustainable
  8. Stay up to date on industry trends and norms

This list is not exhaustive, so if you’ve been trying to do it yourself and are ready to work with an expert in your corner, start by checking out our preferred partners. 

Find a Mentor

If finances are too tight, a mentor who has walked a similar path may be a good substitute for a fitness industry business coach. When looking for a mentor, ask yourself the following questions:

  1. Are you looking for a formal mentorship program or a casual sounding board?
  2. Do you have a budget to join an entrepreneurial round table group, or are you hoping for more of an “older sibling” style of guidance?
  3. Do you already have someone in mind, or will you need to search for a willing mentor?

When you begin your search, start with your local resources. There are organizations that want to help you succeed and are free or have scholarships available. You’ll likely be amazed at how much is available if you know where to look.

  • Contact your local SBA and SCORE offices- they often have excellent free mentorship programs that can help on a more short-term basis or get you started. 
  • Ask for recommendations in your industry Facebook groups or local Chamber of Commerce. 
  • Invite a studio owner you look up to get coffee once a month to be a reciprocal sounding board.

fitDEGREE can support your Studio Fitness

Consult with us now!

Hire Your Team

You don’t need to “do it all” to be a successful business owner. In fact, you will likely be more efficient if you have a trusted staff member helping you complete your action items each day. If your to-do list is longer than your hours in a day, it’s time to hire a studio manager. 

Once you’ve decided that you’re ready to hire a manager, break down the process into manageable steps:

  1. Decide what, exactly, you need more support within your business. Are you looking for someone to take ownership of sales? An assistant manager who will oversee the physical studio space? Someone to handle staffing? A person to respond to client requests? 
  2. Once you’ve narrowed down what you’re looking for, build a list of responsibilities, personality traits, and experience for the position, or download a sample task chart here. Even if you’re in a hurry to hire, carefully create your list of traits, skills, and tasks so that you hire the right person for the job the first time.
  3. Create your job description using the items from step two. You’ll want to be as straightforward as possible to streamline the hiring process and minimize back and forth with unsuitable candidates. 
  4. Take your time hiring. You’ll be spending hours together and will need to trust that they can take on a significant role in your business.  
  5. Thoroughly onboard your newly signed manager so they are prepared to excel in their new role. While you train, consider building an onboarding handbook that they can reference as they learn and you can use in the future. 

Join a Collective

It may feel lonely as you spend hours in your gym, but you’re in good company with thousands of other studio owners worldwide. Joining a group of other business owners to ask questions and offer your own valuable feedback is an excellent way to speed up the learning process and pool your collective experience.

Numerous types of business groups, from formal to casual, free to membership-based, cover every business topic imaginable. If a collective is your chosen route, select your top three and try them all to find your ideal fit.

  • Search for entrepreneurial groups in your area. They don’t need to be in your industry to offer valuable business insight. 
  • Join your local Chamber of Commerce if they provide regular training and networking opportunities.
  • Fit Degree provides an incredible studio owner Facebook group where members can get advice from coaches, ask software questions, and crowdsource ideas. 
  • Join a modality-specific organization such as IHRSA or Yoga Alliance to be informed of upcoming educational events and meetups. 
  • Don’t be afraid to create your own group. There’s no rule stating business owners in the same industry have to be at odds. Create a local studio owner round table and work together to educate the public, share training costs, and raise awareness about healthy lifestyles in your town. 

Entrepreneurship can be lonely, be you don't need to do it alone. Choose partners to help you grow in specific areas and give yourself permission to specialize in what you do best. 

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

3 Essential Tips for Keeping Yoga Students Happy

Why The Barre Workout Studios Are Growing So Fast 

Insider Secrets for Branding a Yoga Studio that Succeeds

How Yoga Studio Software Benefits Smaller Studios

How to Successfully Run a Yoga and Pilates Studio

Work Smarter, Not Harder: A Guide to Creating Work/Life Balance

Comparing the Five Best Studio Software Consumer Apps

How to Use Prenatal Pilates to Bring in New Clients

5 Things to Do When Opening Your New Fitness Business

What You Should Know About Your Yoga Studio Software

Pilates vs Yoga: What Classes Should You Offer?

4 New and Innovative Ideas to Market Your Yoga Studio

 The Top 5 Benefits of Having Yoga Studio Management Software

9 Strategies for Getting Your Members to Review Your Yoga Studio

How to Get a Pilates Certification

How to Determine the Best Yoga Studio Management Software for Your Studio

5 Portable Ballet Barres You Can Take Anywhere

Reviews of the 10 Best Yoga Studio Management Software

8 Steps to running Your Yoga Business Mindfully

How to Get Your Barre Certification

Posts You Might Like

Finding a niche for your new business

Are you thinking about opening a new fitness business? Welcome to the industry! If you're starting to daydream about your future fitness studio, you're in good company

Improve Your Gym's Sales Success With Three Simple Questions

As a fitness owner, there is so much on your mind when clients first enter your studio. Will they be a good fit? Do their expectations match your offerings? Is their fitness budget aligned with your prices?

Six Ways to Improve Staff Effectiveness and Retention in your Gym

You have clear goals for your boutique fitness studio, and you’ve already put the work in to grow your gym into your dream business.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
Black Friday
Calender Icon Img- Fit Degree
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

Niki Riga
Industry Expert
Limitless Studio

Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade, and she can’t think of an industry she'd rather be in. Her favorite part about coaching and studio ownership are the same: she loves supporting clients as they push past their limits and achieve their goals. Niki became a coach because she was regularly asked, “how did you do that!?” by other studio owners who were drowning in the day-to-day responsibilities of business ownership but didn’t have the support to grow their studio to its potential. She created Limitless Studio to partner with owners who have a vision for their business and are ready to implement systems to build the studio of their dreams.