What Does It Cost to Run a Barre Studio?

What Does It Cost to Run a Barre Studio?

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As a barre studio owner, there will be many business costs that need to be covered. But whether you decide to run a barre studio as a franchisee or open your own studio, those costs will vary. 

We’ve broken down the costs of running some of the major barre studio franchises and the costs of starting your own studio business so you can compare. 

Pure Barre Franchise Costs

Pure Barre is the largest and most established barre franchise with over 500 studios across North America. Pure Barre has been around since 2001 and became a franchise in 2008. The headquarters is in Irvine, California.


Expenses

Franchise Fee: $60,000

Training-Related Expenses: $500-$3,000

Real Estate/Lease: $7,000-$33,500

Leasehold Improvements: $20,000-$185,000

Signage and Graphics: $15,000-$20,000

Insurance: $900-$1,000

Specialty and Other Exercise Equipment: $3,000-$7,000

Opening Inventory: $15,000

Utility Deposits: $0-$1,000

Licenses and Permits: $0-$3,000

Furniture, Fixtures, and Related Supplies: $16,000-$21,000

Audio/Visual Equipment (including Computer System): $14,500-$18,500

Shipping: $1,000-$4,000

Pre-Opening Marketing: $1,000

Instructor Training and Related Expenses: $8,750-$22,250

Reserve Funds for 3 Months: $15,000-$30,000


Estimated Total: $191,650 - $439,250


Ongoing Expenses

Royalty Fees: 7% of gross sales

Marketing Fees: 1% of gross sales


Source: FranchiseDirect.com 


This is one of the most reputable barre franchises but also one of the most expensive.

Barre3 Franchise Costs

Barre3 has more than 155 franchise studios run by female entrepreneurs in the US plus an online-workout streaming-subscribe base in over 98 countries. It’s been around since 2008 and the flagship studio is located in Portland, Oregon. 


Expenses

Franchise Fees: $41,250-$50,000

Financing Fees: $0-$9,372

Insurance: $3,500-$4,000

Training/Travel Expenses: $750-$10,000

Lease Expenses: $4,300-$23,470

Professional Services: $1,000-$5,600

Site Selection: $5,000

Architects, Engineers, Contractors, and Designers: $31,000-$36,000

Additional Engineers: $0-$5,500

Leasehold Improvements: $153,550-$374,400

Equipment: $11,830-$24,826

Software: $237-$900

Opening Inventory: $8,250-$12,400

Grand Opening Advertising: $5,000-$8,000

Reserve Funds for 6 Months: $32,000-$60,000


Estimated Total: $297,667 - $629,468


Ongoing Expenses

Royalty Fees: 5% of gross revenue or $850 per month, whatever is greater


Source: Barre3Franchise.com 


There is the most expensive of the three barre franchises were examining, however, the price varies greatly depending on the market where the barre studio is located. 


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The Bar Method Franchise Costs

The Bar Method has 122 studio locations in the US and Canada. It opened in 2001 with the flagship store San Francisco, California, and opened an online platform in 2013. 


Expenses

Franchise Fee: $50,000

Fitting Up the Studio: $150,000-$250,000

Other Start-Up Costs: $61,500 to $155,500

Working Capital: $30,000 to $90,000


Estimated Total: $291,500 - $545,500


Ongoing Expenses

Royalty Fees: 6% of gross sales


Source: TheBarreBlog.com


It’s difficult to know the costs of franchising a The Bar Method studio without directly inquiring because they aren’t at all transparent about costs on their site. 

Opening Your Own Studio

Opening your own studio, overall, actually means less cost than buying into a franchise if you examine the numbers. 


Expenses

Franchise Fees: $0

Demo/Build Out/Facilities: $75,000

Equipment: $10,000

Signage/Marketing: $10,000

Legal/Professional: $15,000

Reserves: $30,000

Miscellaneous: $10,000

Mistakes: $50,000


Estimated Total: $200,000


Source: Amy Mewborn – Systems of Success


While there are certainly disadvantages to going it alone in the barre business– such as lacking resources/having to start from scratch, higher risk of mistakes, higher legal costs, and a longer and more challenging learning curve –these disadvantages could really be worth the money saved from not investing in a franchise if you can make good profit margins. 

Conclusion

The numbers don’t lie– starting your own barre studio proves cheaper than investing in an existing barre franchise. However, it’s important to note that a larger investment in a franchise could yield higher profits than what you could make owning your own business. It’s important to research the numbers, seek out expert advice, and get as much industry education as possible before deciding how to invest in a barre business. 

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About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.