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If you are serious about growing your yoga business, you need to be ready to harness the power of referral marketing. So how exactly do you do that? It’s not always as simple as just asking your customers to spread the word about your studio–– you need to motivate and incentivize people to help you grow your studio.
In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health. As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you.
As a business owner, you know having a website is essential to growing your studio business. But simply having a site because you know you’re supposed to does not mean the universe is going to magically send you business because you’re checking it off a list of small business necessities. What you really need, to drive business to your studio, is a website with thoughtful intent–– intent to make your brand’s online experience as easy, engaging, and simple for the user as possible.
The reality of the yoga industry is that the market is saturated and starting a new studio business is expensive. Most successful studio owners didn’t have money fall into their lap to make their studio dreams into reality–– they either had to scrape together their personal funds, had help from very generous family or friends, or get loans from the bank with high interest rates. And there aren’t really investors putting money into yoga businesses in this market. The good news is that there’s another creative option available: crowdfunding.
You’re trying to get more students in your studio, so you sell class passes with a set number of classes upfront to try to lock down more regular members. The thought process is that after attending that set number of classes, the student will want to continue taking classes at your studio, right? They’re supposed to want to stick around after their class pass is used up to continue their yoga practice, right? But then–– they leave. We know this pattern all too well.
It’s no secret––we all know the yoga industry is booming. Put simply, yoga has exploded in the US over the past six years and it’s showing no signs of slowing up. So what does that mean for your business? What do the current trends in the yoga world mean for the industry and how does that affect you?
Let’s be real: you don’t have to tell people that yoga is worthwhile, you just have to convince them that your studio is worth going to. That means you need a stellar marketing plan to get your studio to stand out from the rest. Not all studio owners have an expert’s eye for marketing But it is an essential part of your business so having a software that can help will be a great boon. That’s why one of the most important benefits of using yoga studio software for your business is the marketing aspect.
Managing any business is a huge job, but managing a yoga studio comes with a specific set of challenges on its own. If you run a small studio or you’re just starting out, tasks such as scheduling and teaching classes, tracking attendance, managing members, and managing & tracking sales can be overwhelming to do manually on your own. As a studio owner, you simply don’t have time to do all these tasks yourself, and it’s not efficient to run your business manually. That’s why having yoga studio scheduling software is More than just a benefit to your business– it’s necessary.
While your software is key to the functionality of your business, your studio brand is ultimately based on one thing: your instructors. To build a successful studio, you need a team of talented, thoroughly-loved professionals to support your business. The teachers you hire will determine whether your business makes it or not. Hiring the wrong instructors could lose you business faster than you can say “Namaste”.
