Why Yoga Studios Are a Booming Business Right Now

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Why Yoga Studios Are a Booming Business Right Now

Read Time :

It’s no secret––we all know the yoga industry is booming. Put simply, yoga has exploded in the US over the past six years and it’s showing no signs of slowing up. So what does that mean for your business? What do the current trends in the yoga world mean for the industry and how does that affect you? 

Not to worry. We’re here to crack open these trends and give you some insight into your yoga business:

1. 36 Million People in the US Practice Yoga 

The number of Americans practicing yoga has grown by 50% between 2012 and 2016. Yoga grew rapidly over just four years. 72% of the 36 million Americans practicing yoga are female. That’s pretty widely known, but what isn’t widely known is that male yogis have increased from 4 million in 2012 to 10 million in 2016.

While the majority of revenue does lie in appealing to female American yogis, it’s important not to rule out that revenue can be made from the 10 million American men (and counting) practicing yoga. By 2020, the number of American yogis is forecasted to grow to around 55 million. Think about how much potential there is for your business in this growing market! Can you bend and flex your business to handle the growth?

2. More Yoga, More Revenue 

Statistics show that revenue in the yoga in the US industry in 2012 amounted to $7 billion, $9 billion in 2015, and projections show yoga revenue will grow to over $11.6 billion by 2020. But don’t get dollar signs in your eyes just yet 🤑. There are over 6,000 studios in the US––so you’ve got some competition and you need to make sure you stand out. 

It’s important to note that from a revenue standpoint, 71% of all revenue generated by the US yoga and pilates market is from yoga and pilates classes. So establishing a program with strong classes will overwhelmingly drive your overall revenue. Invest in good teachers that keep your students coming back to classes.

3. Yoga is a Popular Complimentary Sport

1 in 10 American adults uses yoga as a complimentary sport. 75% of all yogis practice another sport. That’s no coincidence––all the evidence is out there says that yoga is a great supplement to your other fitness practices. Running, cycling, and group sports––in particular––are popular pairings with yoga.

Rather than viewing other recreational sports as competition, ask how you can capitalize on this trend of pairing yoga with other activities. You can niche down and grow your studio by catering your class offerings specifically to practitioners of other sports. Ex. runner’s yoga, yoga for basketball players, etc.

fitDEGREE can support your Studio Fitness

Consult with us now!

4. Improving Flexibility is the Top Motivator for Starting Yoga in the US

61% of yogis in the US say that they start yoga to improve flexibility. Yoga is one of the most accessible activities out there for working on flexibility and that should be taken into account with your studio offerings. Can you offer a splits series? A back flexibility series? A bendy inversions class?

Consider the other top four reasons why people start yoga and how you can appeal to those motivations:

  • 56% of American yogis start practicing for stress relief
  • 49% of American yogis start practicing for general fitness
  • 49% of American yogis start practicing to improve their overall health
  • 44% of American yogis start practicing to support their physical fitness

5. The Injury Rate for Yoga is Rising

10 yogis per 100,000 were injured in 2010, and in 2014 that number increased to 15. Of course, as the number of yogis in the US increases, there will be more injuries. That’s just statistics. But at the same time, it’s pretty difficult to injure yourself in yoga if you’re doing it right. The only reason people get hurt in yoga is from unqualified teachers teaching beginners who don’t know any better. Make sure you’re only hiring teachers who are qualified, vetted, and experienced. Don’t let your studio suffer because your staff is sabotaging your practice. 

And don’t let inexperienced yogis do dangerous yoga poses like a headstand or shoulder stand in your studio. It will decrease your chances of being one of the very rare injuries from people who practice yoga. 


The current trends in the yoga industry show promise of growth for you and your studio, but they also show a promise of competition. Our best advice: distinguish your studio by niching down, compliment other sports with your practice, focus on your demographic’s motivations to practice yoga, and hire quality instructors.



Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Fitness Industry Summers: How to Make the Most of a Slow Season

Seven Steps to Run an Effective Fitness Studio Challenge to Increase Engagement and Revenue

Get More Gym Leads with Nurses and Teacher Appreciation Week

Boost Member Engagement and Retention in Your Studio with Intentional Programming

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Posts You Might Like

The 5 Social Media Tools You Need Right Now

It seems like every day, there is a new tool or app that makes social media easier for small businesses and entrepreneurs to take advantage of. These apps make it possible for almost anyone—with a bit of vision and dedication—to put together a brand's social media plan and execute it like a pro.

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

If you are serious about growing your yoga business, you need to be ready to harness the power of referral marketing. So how exactly do you do that? It’s not always as simple as just asking your customers to spread the word about your studio–– you need to motivate and incentivize people to help you grow your studio. 

How Your Yoga Practice Can Spark Gratitude

In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health. As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you. 

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
Black Friday
Calender Icon Img- Fit Degree
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.