Should You Crowdfund Your New Yoga Studio Business?

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Should You Crowdfund Your New Yoga Studio Business?

Read Time :

The reality of the yoga industry is that the market is saturated and starting a new studio business is expensive. Most successful studio owners didn’t have money fall into their lap to make their studio dreams into reality–– they either had to scrape together their personal funds, had help from very generous family or friends, or get loans from the bank with high interest rates. And there aren’t really investors putting money into yoga businesses in this market.

The good news is that there’s another creative option available: crowdfunding. 

Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically online. So rather than getting a risky loan from a bank or breaking your own bank to get your studio up in running, you can instead raise funds online from the public. Sounds kind of amazing, right?

Well, like with nearly anything that has to do with money, there are pros and cons. To help you make sense of crowdfunding and whether its an option that makes sense for you and your studio, we’ve made a list of pros and cons:


1. Increased Exposure

Crowdfunding can help you spread the word about your business and be used as a vehicle to promote your brand. It can also help you deliver your idea to potential backers who might not otherwise have known about your studio. It’s basically free PR!

2. Easy to Set Up

Crowdfunding platforms are built on user-friendly technology. This makes it easy to set up and launch a campaign.

3. Low Risk

Crowdfunding doesn’t take much of an investment– if any –upfront. For example, the crowdfunding platform Kickstarter does not require you to come through on the rewards you promise your backers unless you reach the funding goal.

4. Helps Builds a Supportive Community Online

Sharing your exciting idea for a new studio should be fun right? Sharing the excitement around launching a new studio not only builds hype but can also build a community that can actively support you. A crowdfunding campaign can help build this type of community around your studio. You know you have a supportive community when they back you financially–– that’s some incredible validation of your studio.

5. Can Reap the Benefits of Small Donations

Before crowdfunding was actually a thing, being able to leverage small donations toward a larger total fundraising goal wasn’t feasible. Now with crowdfunding, instead of taking large amounts of money from a few people, you can obtain small amounts of money from many people.

6. Does Some Demographic Research For You

Researching your demographic is incredibly important when opening a new studio. Once you have a list of backers from a crowdfunding campaign, you can use them as a data source for how to market your classes. It’s difficult to find a better list of engaged users who are interested in the launch of your studio. At the end of the day, people vote with their wallets. They pay for what they truly want.

7. Super Social Media-Friendly

Launching a campaign to promote and fund your studio creates a buzz that’s very shareable on social media. Oftentimes, your backers will share the news of your studio with their social networks which result in more exposure for your crowdfunding campaign.

8. Negative Cash to Cash

Negative cash to cash is when you receive money before you deliver services. You have a comfortable amount of funding–– not from your own personal money ––that allows you to deliver on launching your studio with reduced risk. And did we mention, it’s not out of your own pocket?

9. Transparency and Accountability with Backers

Crowdfunding platforms make it easy to communicate with your backers and update them throughout the process of launching your studio. Plus, backers can provide you with valuable feedback on your studio business and campaign.

10. Saves You Time

If your idea to open a new yoga studio is not a good one, you’ll find out quickly because no one will back your campaign. Sure, it sucks, but it will also save you a ton of time compared to working hard to launch a studio in a saturated market and then failing because you didn’t have the support of a market. Crowdfunding also allows you to get funding in less than 30 days–– it’s a very quick way to raise money and get started on your launch. 

fitDEGREE can support your Studio Fitness

Consult with us now!


1. Campaigns are Time Investments

Although this may take less time than traditional fundraising, running a campaign is still a serious time investment. It requires a lot of planning, marketing, and communicating. Be prepared to set aside ample time for this if you do choose this option for funding your studio.

2. There’s Still a Money Investment Involved

While some platforms allow you to launch a crowdfunding campaign for free, you’ll still have to put some money into the planning of the campaign and the marketing materials (IE. videos, Facebook ads, content, etc.). You should really have a budget for the campaign before you initiate crowdfunding. How does that quote go? “To make money, you got to spend money.”

3. Tons of Marketing

Like with any fundraising campaign, you can’t just create a crowdfunding campaign, let it sit, and expect to collect funds. You have to market and generate exposure for your campaign for people to know, care, and then be convinced to donate.

4. Delivery and Accountability

If you successfully raise money for your studio, you actually have to deliver the launch of your studio to your backers. That can be a lot easier said than done, and if you don’t plan well initially, you can end up with adhering to the timeline you set out to follow. What follows is an embarrassing exchange between you and your backers about why you haven’t been able to deliver on your studio launch as planned. And that says a lot about the future success of your studio–– if you can’t follow a timeline for launch, how will you fare in developing and executing future business plans? 

5. Risk of Failure

Whereas a “pro” of crowdfunding is the large exposure you can generate for your campaign, the “con” side of this is that if you fail, you fail very publicly. But don’t let this discourage you–– one failed campaign is not the end of your new yoga studio business. Many who use crowdfunding will take time after a failure to make revisions and improvements to their campaign and try again.


If you’re launching a campaign, you most likely have to pay a fee to the platform where you’re hosting the campaign. It’s not usually an expensive fee, but it’s important to note that not every penny you raise will go to your studio launch. The platform has to earn their keep somehow.

7. Rules

Most crowdfunding platforms, understandably, have strict rules you need to follow. This means you have to relinquish some control of the way you’re running your studio launch campaign. Kickstarters’ rules, for example, require that projects have tangible things to share–– so you have to be able to provide your backers with some sort of retail product as a reward for backing the launch of your studio.

8. Less Flexibility

Once you’ve launched your crowdfunding campaign, you’re making specific promises to your backers that have to be delivered on. That makes it difficult to make major changes to your studio plans as you work toward opening your studio. So it’s best to have a very solid plan before launching a crowdfunding campaign.

9. Copycats

Since you’re introducing your studio idea to the public before it’s finished, you run the risk of someone stealing your specific vision and executing quicker or better than you. And all that will really matter in the end isn’t whose idea it was first––what matters is who executed that idea the best. Crowdfunding ideas can be stolen legally unless patented.

10. Delayed Access to Funds until Campaign’s End

Most crowdfunding platforms don’t allow you to access the money donated until the end of the campaign. So you can’t begin to draw from these funds to start on your studio launch, you have to wait until the duration you’ve set for the campaign ends.

So Does Crowdfunding Your Studio Make Sense?

Crowdfunding may make sense for some studio projects and not make sense for others. Only you can truly decide if it makes sense for your new yoga studio. Do some research: are there crowdfunding projects related to yours that have been successful? Are you in a niche that you can market on a crowdfunding platform.

Do you have any experience with crowdfunding for a studio? We’d love to hear about your experience in the comments!

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

3 Essential Tips for Keeping Yoga Students Happy

Why The Barre Workout Studios Are Growing So Fast 

Insider Secrets for Branding a Yoga Studio that Succeeds

How Yoga Studio Software Benefits Smaller Studios

How to Successfully Run a Yoga and Pilates Studio

Work Smarter, Not Harder: A Guide to Creating Work/Life Balance

Comparing the Five Best Studio Software Consumer Apps

How to Use Prenatal Pilates to Bring in New Clients

5 Things to Do When Opening Your New Fitness Business

What You Should Know About Your Yoga Studio Software

Pilates vs Yoga: What Classes Should You Offer?

4 New and Innovative Ideas to Market Your Yoga Studio

 The Top 5 Benefits of Having Yoga Studio Management Software

9 Strategies for Getting Your Members to Review Your Yoga Studio

How to Get a Pilates Certification

How to Determine the Best Yoga Studio Management Software for Your Studio

5 Portable Ballet Barres You Can Take Anywhere

Reviews of the 10 Best Yoga Studio Management Software

8 Steps to running Your Yoga Business Mindfully

How to Get Your Barre Certification

Fitness Marketing 4 New and Innovative Ideas To Market Your Gym

How Can I Make My Yoga Business Successful

Posts You Might Like

The 5 Social Media Tools You Need Right Now

It seems like every day, there is a new tool or app that makes social media easier for small businesses and entrepreneurs to take advantage of. These apps make it possible for almost anyone—with a bit of vision and dedication—to put together a brand's social media plan and execute it like a pro.

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

If you are serious about growing your yoga business, you need to be ready to harness the power of referral marketing. So how exactly do you do that? It’s not always as simple as just asking your customers to spread the word about your studio–– you need to motivate and incentivize people to help you grow your studio. 

How Your Yoga Practice Can Spark Gratitude

In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health. As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you. 

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
Black Friday
Calender Icon Img- Fit Degree
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.