The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Read Time :

As a business owner, you know having a website is essential to growing your studio business. But simply having a site because you know you’re supposed to does not mean the universe is going to magically send you business because you’re checking it off a list of small business necessities.

What you really need, to drive business to your studio, is a website with thoughtful intent–– intent to make your brand’s online experience as easy, engaging, and simple for the user as possible.

That being said, there are three main issues that present challenges to having a successful studio website. In this article, we will discuss those issues and how to solve them. 

1. You’re Lacking in Value

When users come onto your site, they’re looking for solutions to their problems. Their problem, in this case, is finding the right yoga studio for them. So overall, the content on your site needs to persuade users that your studio is right for them. 

This is where many studios immediately fail with their websites because they misconstrue the concept of “persuading users” as “selling to users.” Don’t get us wrong–– sales copy certainly has its place, but it should be noted that this kind of copy serves a very specific purpose and isn’t necessarily appropriate in the context of your website. It comes off inauthentic. Faux. Spammy. And this kind of language can turn people off to your brand quickly. We live in the Age of Information now which means that pushy language no longer creates conversions. You need language that educates and paints a picture of your unique offerings.

Another issue that can plague studio websites is the lack of essential information. And we mean the absolute bare essentials:

  • Physical business address
  • Business hours
  • Business contact information
  • Social media handles
  • Who you are (about page)
  • Pricing

Sites that are missing this information are majorly missing out on business because they fail to supply the most basic of information. 

But all that being said, your lacking content is likely only a symptom of the greater problem. The real problem is that you as the studio owner are not providing enough value. You need to be able to address the pain points and the needs of the customer–– even if that just means being perceived as friendly and welcoming enough as a studio. 

Solution

Start by ensuring your site has the bare essential information that allows your users to connect with you. This is an easy fix that you can do yourself. However, when it comes to offering engaging and unique content that makes your studio stand out, it’s often best to hire a content writer who can thoughtfully marry your voice with your message. While you may able to explain well what makes your studio different, that doesn’t necessarily mean that the right people will be able to resonate with your explanation. Having a professional step in will extract website content that efficiently connects you with your audience–– and that matters far more than any SEO-driven or algorithm-driven argument for quality content.

2. Your Site Functionality Sucks

Many business owners make the mistake of creating a website that they like rather than creating a website that works for their users. Let’s be clear on one thing before diving into specific site functionality issues: your website is not for you, it’s for your target audience. Remember that from a holistic perspective, your potential customers may see a good website experience as synonymous with a good studio experience.

Now let’s get into some specific issues that result from not being fully considerate of your user’s experience…

Crappy Load Time

Your users expect your website to load fast. 47% of consumers actually expect a website to load in 2 seconds or less. And this is important because 79% of users who don’t like the experience on your website are less likely to ever return to your site again. 

Not Mobile-Friendly

These days absolutely every business needs their website to be accessible and functional across all screen sizes, devices, and browsers. Be it a desktop screen, a tablet screen, and Android screen, or an iPhone screen, your website needs to adapt and work smoothly on each. Sites that are even the slightest bit mobile-unfriendly will be penalized by the almighty Google gods and totally knock your potential for greater exposure online. Considering that nearly 3 out of 4 mobile users say they’re more likely to revisit mobile-friendly sites, mobile-friendliness is not a concept you want to take a gamble against. 

fitDEGREE can support your Studio Fitness

Consult with us now!

No Conversion Strategy/Sales Funnel

Your website isn’t just a digital brochure–– it serves a greater purpose in your business. Every page and every section of your site should serve some stage of your sales/conversion process. You ultimately want your site to drive users to action, and sites that do not do this tend to lack one major thing: clear and strategic calls to action. A good indicator of whether your site is serving your business revenue or not is whether it’s driving conversions. If it’s not, then you need to re-evaluate the strategy behind your site. 

Solution

Load Time–– You can test the speed of your site using tools like GTmetrix or Pingdom. The tests provide specific insights and tips on how to improve your site speed. 

Mobile-Friendliness–– Similar to load time, there are tools to test the mobile-friendliness of your site. Google’s test is the most reliable and also has suggestions for improving the adaptability of your site. 

Conversion Strategy–– It may behoove you to get the insight of a (human) professional on this one who can provide you with specific strategic advice for the tactical utility of your site.

3. Your Class Management Software Isn’t User-Friendly

The studio owner’s conundrum: you need class management software to run your business, but you can’t afford to have class management software that doesn’t make signing up with you easy as pie. 

Imagine this scenario: Your users make it all the way through your sales funnel and now they’re ready and willing to be converted into a paid customer but THEN… your software makes it difficult and ultimately discourages them from signing up. What a waste of effort on your part all because your software is crappy. 

You need to be sure your studio management software/CRM actually integrates with your site and makes the sign-up experience absolutely seamless. fitDEGREE does more than just display your schedule online, it also offers full integration with your website and offers your students all of the functionality they have on the app that they have on your website.

Imagine another scenario: Your current students are attempting to pay for classes or just simply be educated on the programs you offer but then the software is unreliable so it discourages your current students from completing the action they set out to complete via your software. There’s nothing more frustrating–– from both the user end and the back end ––than having to deal with unreliable software. 

While there’s no such thing as 100% bug-free software, the studio management software you use with your site needs to prove it’s mostly reliable and have stellar customer support service to address times of unreliability.

Solution

Do your research and be diligent about your comparison-shopping when it comes to purchasing Studio management software to integrate with your site. Seek out glowing reviews and referrals of software that also provide features that enhance the user experience. fitDEGREE is a studio management software that provides a simple experience–– both on the front end and back end, a branded mobile app, and your own dedicated personal customer service rep. 

Conclusion

Don’t pour all this time into your website only for it to be a deterrent to business. Ensure that you address all three of these website issues with the solutions we’ve outlined.

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

3 Essential Tips for Keeping Yoga Students Happy

Why The Barre Workout Studios Are Growing So Fast 

Insider Secrets for Branding a Yoga Studio that Succeeds

How Yoga Studio Software Benefits Smaller Studios

How to Successfully Run a Yoga and Pilates Studio

Work Smarter, Not Harder: A Guide to Creating Work/Life Balance

Comparing the Five Best Studio Software Consumer Apps

How to Use Prenatal Pilates to Bring in New Clients

5 Things to Do When Opening Your New Fitness Business

What You Should Know About Your Yoga Studio Software

Pilates vs Yoga: What Classes Should You Offer?

4 New and Innovative Ideas to Market Your Yoga Studio

 The Top 5 Benefits of Having Yoga Studio Management Software

9 Strategies for Getting Your Members to Review Your Yoga Studio

How to Get a Pilates Certification

How to Determine the Best Yoga Studio Management Software for Your Studio

5 Portable Ballet Barres You Can Take Anywhere

Reviews of the 10 Best Yoga Studio Management Software

8 Steps to running Your Yoga Business Mindfully

How to Get Your Barre Certification

Fitness Marketing 4 New and Innovative Ideas To Market Your Gym

How Can I Make My Yoga Business Successful

Posts You Might Like

The 5 Social Media Tools You Need Right Now

It seems like every day, there is a new tool or app that makes social media easier for small businesses and entrepreneurs to take advantage of. These apps make it possible for almost anyone—with a bit of vision and dedication—to put together a brand's social media plan and execute it like a pro.

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

If you are serious about growing your yoga business, you need to be ready to harness the power of referral marketing. So how exactly do you do that? It’s not always as simple as just asking your customers to spread the word about your studio–– you need to motivate and incentivize people to help you grow your studio. 

How Your Yoga Practice Can Spark Gratitude

In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health. As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you. 

Software Updates

Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.