After months, if not years, of planning, you're finally ready to open your fitness studio! Opening a brand-new boutique fitness studio is an exciting and fulfilling endeavor. Many studios focus on their class formats, branding, and layout, but to ensure a successful launch, assembling a competent and passionate team that aligns with your studio's vision is crucial. Let's break down how to staff your boutique fitness studio for opening day, including the necessary staff, where to find them, and tips for conducting interviews.
Before beginning the hiring process, it's important to determine the core team members needed for your boutique fitness studio. While requirements may vary based on your specific concept, here are some key roles to consider:
Before you start looking, you need a solid job posting. You can download a template, or ensure yours clearly states the following:
It has been challenging to find qualified candidates for boutique fitness studio lately. You will likely need to get creative when posting your job to get views.
Leveraging your existing connections in the industry is a great place to start. Ask any current teachers for referrals or reach out to other studio owners you're familiar with. Baristas make incredible desk staff- they're friendly, good with names, and have the correct availability for your hours.
Post on job boards like Indeed, LinkedIn or fitness-specific job platforms like ACE. The best place to find trainers or teachers is often on the certification's website. Search for certified instructors in your area on their "Find a Pro" page.
Utilize platforms like Facebook, Instagram, and Twitter to share hiring announcements and engage with potential candidates. You can post on local job search pages or community/neighborhood boards, including those on Facebook or NextDoor.
Lastly, engage with local fitness communities, fitness schools, and colleges to find passionate and qualified individuals looking for opportunities in the industry. They will be new and require additional training, but they're often enthusiastic and ready to learn.
Once you have received applications and resumes, it's time to conduct interviews to assess their suitability for your fitness studio's culture. There are countless schools of thought when it comes to hiring. Here's how I recommend my studio owner clients hire staff.
Staffing your boutique fitness studio for opening day requires careful consideration and a well-planned approach. If you're reading this, you likely don't want to be a one-person show, so take time to assemble a dedicated team that shares your vision and contributes to the success of your new venture. Hiring the right people is crucial to creating a positive and engaging fitness environment for your clients, fostering loyalty, and building a strong reputation in the industry.