What if the secret to increasing your revenue this quarter isn't getting more leads, but winning back the ones who already know you?

Here's a fact many studio owners overlook: your inactive clients are low-hanging fruit. You already paid to acquire them. They have already walked through your doors. They have experienced what makes your studio special.

They just stopped showing up.

But that doesn't mean they're gone for good. In fact, many of them are just waiting for the right reason-or the right reminder to return.

Let's revive your client list without exhausting your ad budget.

First: Define Your Inactive Clients (Don't Guess)

First, what does "inactive" actually mean?

Are they 30 days absent? 60 days? Did they cancel? Or did they attend during their intro and fail to convert all together?

You can't build a winning re-engagement campaign until you know who you're targeting. Inside Fitdegree, you can identify these groups with precision using a few key reports:

• Routine Breakers Report: Pinpoints members who have broken their attendance patterns - aka people who used to be regulars and now aren't.
• Check-in History Report: Filter by "last visit" to create a list of cold or lukewarm clients.
• Intro Offer Funnel Report: Sort by date range to see who started the funnel but tripped before the finish line.

PRO TIP: Start with clients who've been absent for 90 days. They're more likely to come back than those who've ghosted for a year.

Segment Your List Like a Pro

Once you've identified your inactive folks, segment them into categories. Why? Because someone who ghosted two weeks ago might need a different message than someone who hasn't shown up since spring.

Here are three buckets to consider:

1. Warm but Wandering  (3–5 weeks post intro offer). They probably got busy. Keep your messaging light and personal.
2. Cold but Familiar (90 days): These folks need a little more motivation. A clear offer can nudge them back in.
3. Former Members (past clients with canceled packages): You'll need to make a compelling case to rekindle the relationship.

You can tag and sort these in your Fitdegree or export into a Google doc for email/text campaigns.

Build a Campaign That Feels Human (Not Robotic)

Nobody wants to feel like a number on a spreadsheet. Your messaging should feel warm, personalized, and focused on them, not you. There's nothing worse than a "Hey {first name}, we miss you!" text that is clearly a bot campaign, so avoid the emojis and exclamation marks and talk like you're messaging a friend.

Here's a simple re-engagement campaign flow that works across email, text, or even postcards:

Step 1: The "You Miss Us" Nudge

Use a template, but be specific. "You miss us" loses its power if it is too general or auto-populated. Text sales should be used sparingly since most people are defensive of their SMS. Prove that it's not an automated message by inputting details to show you're a real person and end with a question that encourages a response. 

"Hi Sarah, this is Nicole, owner of X Yoga and Fitness Studio. I was teaching the Tuesday morning class today and realized I haven't seen you in your usual spot lately. How is everything going?"

Best for: Warm clients who dropped off recently.

Step 2: Make an Offer They Can't Refuse

Once you've opened the loop, follow up with an incentive, but not just any incentive. It needs to feel easy and generous. Most studio owners miss this part by offering a free month on a 6-month membership or a $300 ten-pack, but those are too high stakes for a client who hasn't even taken a single class yet. Try:

• "Come back for a free class with me this week" (gets them in the door, but in front of you so you can upsell them into a package)
• We're running an intro special this week, it's buy two classes, get one free. I'd love to save one for you! Ready for a comeback?" 
• "I noticed you didn't get to take advantage of your full intro special, so I'd love to offer you 50% off a second intro so you can try everything out."

Step 3: Add Urgency Without Pressure

Create a window of opportunity without sounding salesy.

"Our comeback deals are available until Sunday. Can I save you one?" This statement balances encouragement with a gentle nudge.

Step 4: Celebrate Their Return

Once they rebook or rejoin, acknowledge it! A quick text, thank-you email, or on-the-spot shout-out goes a long way in rebuilding connection.

BONUS Step: Use a manual task for your team to call or personally text high-value former members. Sometimes a human touch does what a discount can't.

Real Results: The Re-Engagement Math

Let's say you have 300 total clients. If 20% are inactive, that's 60 people. If just 10 of them come back on a $150/month membership? That's $1,500 in new recurring revenue from people you already had in your system.

Re-engagement isn't just a warm fuzzy. It's a smart business move.

Common Mistakes to Avoid

• Don't send one message and call it a day.

Consistency is key. Most re-engagement campaigns take 3-5 touchpoints to convert.

• Don't make the message all about YOU.

"We miss you!" is a whole lot less compelling than "Here's how we can support YOU right now."

• Don't assume price is the issue.

Lack of time, motivation, or connection are more common reasons clients drift.

When you master re-engagement, you build a business that doesn't have to chase leads and spend thousands on marketing. You can create a cycle where past clients become loyal members, even if they didn't get it on the first try.

So take an hour this week to:

• Pull your routine breaker report in Fitdegree
• Segment your list
• Write three friendly, client-focused messages
• Add a limited-time offer they'll love

Then hit send. Because the clients you thought were "lost" might just be waiting for a reason to come back.

Want help creating your campaign? Check out the workshop.

Go get your clients back!