Your Complete Checklist to Market Your Fitness Business

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Your Complete Checklist to Market Your Fitness Business

Read Time :

You’ve been working tirelessly for months to build your new fitness studio, and now it’s time to launch. Congratulations! You’ve invested time and resources into creating a space that inspires people to move. All that is left is to spread the word to future clients (and teach, of course). Advertising is more accessible than ever, but it’s also more complicated due to seemingly unlimited options. It’s crucial to your launch success to have a reliable plan to ensure you’re reaching the right audience with a clear call to action.

Before you can begin advertising, you must clearly understand your brand identity and placement. This includes your:

Once you’ve developed your brand identity, your job is to keep it consistent across all marketing channels. Since you’re a new boutique studio just starting, you will have to build brand awareness from the ground up in order to compete against larger, more established studios. Use your logo and colors in your marketing and consistent messaging and tone across all platforms.

Soft Opening vs. Grand Opening

One of the most common questions I get from studio owners is about the difference between a soft and grand opening. The former is an unofficial opening without a ton of fanfare. Think of it like a dress rehearsal. You’ll open your doors- often with a free trial week- invite clients to take classes and begin signing them up for long-term class packages. You’ll still want to advertise and promote your opening day, but it won’t feature all of the pomp that comes with a grand opening- like a ribbon-cutting ceremony. 

Your grand opening can be months after you open your doors- there is no set timeline. Instead, if your soft opening is the dress rehearsal, think of your grand opening as the opening night gala of your performance. Give yourself time to iron out your processes before your grand opening. I’ve included a free checklist download to walk you through it here.

Many of the same promotional material applies to your soft opening minus the ribbon cutting and ceremony. Here’s how to spread the word about your studio launch in the months and weeks leading up to your first open-door day. 

Leverage Social Media

Social media is a powerful tool for promoting your fitness studio business. Platforms like Facebook, Instagram, and TikTok allow you to connect with potential clients and build relationships with existing ones. Although it’s a popular tool, it can also be overwhelming and steal hours of your time without leaving much to show for it. Before you fall into the social media scroll trap, plan a strategy:

  1. Post regular updates about your classes, events, and promotions- even if it feels like you’re shouting into the void. Prospective clients will search your social media to see if your studio aligns with their ideals and looks safe, enjoyable, and effective.
  2. Share pictures and videos of your clients. You’ll need a release waiver, but the most common thing new clients are searching for is whether they fit in with your current clients. If you’re brand new and haven’t taught a class in your space yet, host pop-up classes, invite your friends, and photograph your teachers- but make sure the photos reflect the ideal client you’re looking to attract. 
  3. Show the work. Studio owners often think they need a perfectly curated, professional social media presence when the opposite is usually more effective. Introduce your followers to the work you’re putting in behind the scenes leading up to launch day to build buy-in before you even open your doors. 

Keep the sales content to a minimum. For every sales-related post, ensure you have five connection-based posts to prevent turning prospective clients off before you have a chance to sell. Connect first, then pitch.

fitDEGREE can support your Studio Fitness

Consult with us now!

Host an Open House Weekend or Trial Week

Offering a free trial is a great way to attract potential clients who may be hesitant to commit to a membership with a brand-new studio. As a consultant, I steer clients away from “free” unless it includes a clear strategy. Soft opening launches are the perfect opportunity to gain exposure, market your new offerings, and connect with potential clients. Consider offering a free trial weekend or even a week of classes to build trust- but remember to post, share and promote the week before and during and encourage trial clients to share the offer with their friends and family.

Partner with Local Businesses

As a new studio, you may not have many email contacts yet. While you build your list, consider partnering with other local businesses willing to share your landing page with their customers in exchange for marketing their business during your trial week or in your newsletter. Make a list of all of the companies nearby that cater to a similar clientele and reach out with a pitch for why they should partner with you. Partner promoting may look like inviting them to host a table at your grand opening, offering a class in their business, or recommending their services to your clients. 

Attend Events

The more exposure, the better. Teach pop-up classes at athleisure stores like Athleta, host a table at health and fitness-related events and fairs, participate in farmer’s markets, and search for organizations that could benefit from your expertise. Trade your services for email addresses by ensuring you capture contact information at each event. 

Utilize Email Marketing

Email is still the king of conversion from prospect to purchase. As you gather emails, keep in touch with weekly newsletters updating clients on future classes, studio progress, and events. Don’t worry about over-contacting clients at this point. Instead, make sure your newsletters are entertaining and engaging and include a clear call to action- such as purchasing a founding membership or trial pass.

Invest in Local Advertising

While social media and email marketing are powerful tools, don’t underestimate the power of local advertising. These can get expensive quickly, so do your market research. Where are your ideal client’s consuming their media? Is it via Radio? Newspaper? Billboard? The local news? Once you choose, reach out to advertising outlets with your story and ask if they’d be willing to publish a press release on your upcoming opening. Those are free! 

Optimize Your Online Presence

Your website is often the first point of contact potential clients have with your business, so making a great first impression is essential. Your website should be user-friendly, visually attractive without being overwhelming, and optimized for search engines. Don’t forget to have a purchase link on every page above the fold- clients should be able to purchase without scrolling down.

Once your website is live, dedicate time to optimizing your Google page. You can get the step-by-step instructions here

It may feel overwhelming, but this should be the fun part. You’ve put all the work in to get to this point; now it’s time to share your offerings with clients who will benefit from your months of effort. If it starts to feel like too much, start back at the top and check one item off at a time. Remember to grab the free grand-opening checklist to keep yourself organized and on track. Congratulations!

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Seven Steps to Run an Effective Fitness Studio Challenge to Increase Engagement and Revenue

Get More Gym Leads with Nurses and Teacher Appreciation Week

Boost Member Engagement and Retention in Your Studio with Intentional Programming

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Posts You Might Like

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

As a boutique fitness studio owner, you know it's not your business is more than engaging workouts. To truly thrive and retain clients in the long run, you need to build a strong sense of community within your studio.

How to Boost Your Boutique Fitness Studio's Social Media Presence

In boutique fitness, where a studio owner's passion meets their purpose (and profits), establishing a compelling digital presence is critical to stand out in a crowded market

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Running a boutique fitness studio requires owners to manage countless moving pieces. If you have staff, it's even more complicated.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
Black Friday
Calender Icon Img- Fit Degree
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

Niki Riga
Industry Expert
Limitless Studio

Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade, and she can’t think of an industry she'd rather be in. Her favorite part about coaching and studio ownership are the same: she loves supporting clients as they push past their limits and achieve their goals. Niki became a coach because she was regularly asked, “how did you do that!?” by other studio owners who were drowning in the day-to-day responsibilities of business ownership but didn’t have the support to grow their studio to its potential. She created Limitless Studio to partner with owners who have a vision for their business and are ready to implement systems to build the studio of their dreams.