Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Read Time :

December can be a tough month for boutique fitness. As the festive season reaches full swing, studio owners have two choices- calmly make it through a quiet studio season or lace up their marketing sneakers and sprint into holiday campaign planning. There isn't a correct answer for whether you should coast until January or go all out in December. Each studio's clientele will dictate what strategy will be best. But if you opt for the big holiday sale route, a well-executed holiday campaign can elevate your studio's success and end the year on a high note. 

Let's unwrap the steps to crafting compelling holiday campaigns that resonate with your clientele and keep your boutique fitness studio busy.

First, As Always, Define Your Campaign Goals

Nearly every blog begins with this instruction, and this one is no exception. Before you start planning your holiday marketing, first clarify the objectives of your holiday campaign. Whether it's boosting class attendance, promoting gift cards, or attracting new members before January, having clear goals will shape the rest of your strategy.

Step Two: Choose Your Sales and Promotions Wisely

Based on your answer to step one, you want your promotions to support your goals and lead your clients to take actions that move you closer to your objective. For example, if you're a bit shy of your end-of-year revenue goal, create package deals that are a no-brainer for clients (without sacrificing your profit margins!) 

 Depending on how elaborate you want your campaign to be, you might choose:

  • 12 Days of Fitness Package:

Offer a unique fitness class or fitness-related deal each day for 12 days leading up to the holidays. These campaigns could include exclusive classes, merchandise discounts, or special access to events.

  • Festive Fitness Bundle:

Create a holiday-themed fitness bundle that includes a mix of classes, merchandise, and a personalized fitness plan for the upcoming year if you have PT or nutrition services. Bundle discounts make the offer more enticing, especially if you're marketing to current clients.

  • Gift Card Bonus Deals:

Promote gift card sales by offering a bonus gift card with the purchase of a certain amount. For example, "Buy a $50 gift card, get a $10 bonus gift card for yourself.

  • New Year Kick-Off Special

Encourage clients to kickstart their fitness resolutions by offering discounted packages or memberships for the upcoming year- like a "Sign in December, Workout Free Until January" offer. Include a complimentary assessment or goal-setting session that they can redeem in December or January.

Introduce a special holiday pass that allows current members to bring a friend for a discounted or complimentary class. This not only boosts attendance but also introduces new potential clients to your studio and is a client favorite.

  • Flash Sale Extravaganza

Host surprise flash sales on specific classes or merchandise items. Announce these sales through email or social media with a countdown, creating a sense of urgency. These are exciting, easy, and effective. 

  • Philanthropy Class Series:

It's the season for giving, so help your clients check off that box by hosting a series of charity classes where a percentage of the proceeds (or a gift donation) goes to a local charity. These events not only promote community engagement but also attract clients who are motivated by the spirit of giving during the holidays.

  • Resolution Ready" Package:

Create a package designed for clients gearing up for their New Year's resolutions. You could include a mix of classes, goal-setting workshops, and exclusive access to resources that set them up for success.

  • Festive Fit Gear Sale:

Offer limited-edition holiday-themed fitness apparel or accessories. Consider bundling these items with class packages for an added incentive.

  • 2024 Pre-Sale Pass:

Offer a limited number of super-discounted (but still profitable) class passes for the upcoming year. These packages provide a financial incentive for clients to commit to their fitness goals early and help you spend less on marketing in January.

  • Holiday Fitness Challenge:

Create a fitness challenge that spans the holiday season. Offer unique rewards, such as prizes, discounted classes, or exclusive merchandise, to clients who complete the challenge.

  • Family Fitness Pack:

Capitalize on the holiday family focus and attract kids home from college by offering family-oriented fitness packages. Consider including discounted family passes or exclusive family fitness classes to help parents stay committed to their goals even when their kids are out.

fitDEGREE can support your Studio Fitness

Consult with us now!

Step Three: Craft a Festive Atmosphere to Sell More Packages

If you want to raise awareness around your holiday promotions, make sure your studio reflects the season. Transform your studio into a winter wonderland. Add holiday decorations, twinkling lights, and maybe even a Christmas tree. The ambiance can significantly enhance the holiday spirit and attract clients to your promotions. Plus, it's fun to change up the environment.

Themed Classes and holiday parties are also a fun way to get in the spirit. Introduce holiday-themed fitness classes, parties, or events. Whether it's a "Jingle Bell Jog" or a "Santa Sweat Session," the novelty can draw in participants. One of my favorites is an "ugly Christmas tanktop" class where you sweat to popular holiday music. Finish off with some cranberry mimosas, and you've got yourself an Instagramable party.

Step Four: Leverage Email Marketing

Even in a social media age, most of your sales still come from your email list. Remember to:

1. Plan and Schedule in Advance:

Stay ahead of the holiday rush by planning and scheduling your emails in advance. Avoid last-minute chaos and ensure your messages align seamlessly with your campaign timeline.

2. Craft Standout Subject Lines:

Amidst the holiday email frenzy, your subject lines must stand out if you hope to be seen. Make sure your subject lines captivate attention and pique curiosity.

3. Embrace Personalization:

Personalization is the key to connection. Elevate your open rate by 29% by incorporating personalized elements into your emails. 

4. Highlight Discount Percentages:

Boost your open rate by 15% by including the discount percentage in your subject lines. Clearly communicate the savings your clients can enjoy, enticing them to open and explore the exclusive holiday offers.

5. Strategically Use Emojis:

   - Emojis add a festive touch and can increase your open rate by 28% or more. However, use them sparingly to maintain a professional tone and ensure they enhance, rather than overwhelm, your message.

Effective email communication is pivotal in driving engagement during the holiday season. Implementing these strategic tips will not only set your boutique fitness studio apart but also increase the likelihood of your holiday campaigns catching the eyes of your valued clients.

Running a successful holiday campaign for your boutique fitness studio involves a blend of creativity, strategic planning, and community engagement. By implementing enticing sales, leveraging effective marketing channels, and creating a festive atmosphere, you can attract new clients while also fostering a sense of community among your existing clients. Happy holidays and a prosperous new year!

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

3 Essential Tips for Keeping Yoga Students Happy

Why The Barre Workout Studios Are Growing So Fast 

Insider Secrets for Branding a Yoga Studio that Succeeds

Posts You Might Like

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

As a boutique fitness studio owner, you understand the importance of creating a community-oriented and client-centric environment. If new clients wanted to exercise alone, they'd stay home and stream into their living room.

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

As we step into a new year, the boutique fitness industry is undergoing another shift with trends that will redefine the way we approach health and wellness yet again.

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

January brings renewed energy and determination as potential clients shake off the holidays, which makes it a prime time for boutique fitness studios to connect with their community.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

Niki Riga
Industry Expert
Limitless Studio

Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade, and she can’t think of an industry she'd rather be in. Her favorite part about coaching and studio ownership are the same: she loves supporting clients as they push past their limits and achieve their goals. Niki became a coach because she was regularly asked, “how did you do that!?” by other studio owners who were drowning in the day-to-day responsibilities of business ownership but didn’t have the support to grow their studio to its potential. She created Limitless Studio to partner with owners who have a vision for their business and are ready to implement systems to build the studio of their dreams.