As a studio owner, you know that running a successful fitness studio isn't just about killer classes and great vibes. If you want sustainable growth, predictable revenue, and fewer panic "are we going to make it!?" moments mid-month, you need to know your numbers.

But not just any numbers. We're talking about the three core metrics that act like a dashboard warning light in your fitDEGREE software: they show you what's working, what needs fixing, and where to focus now.

As a fitness studio coach, I tell my clients to pick a day and time every week, like a Monday morning before the chaos of the week sets in, and spend 10 minutes checking these three reports so you know where to put your energy. Let's break it down.

1. Clients on Autopay

Autopay = stability. Every client on autopay is one less unpredictable "maybe" on your income sheet. This number tells you how many of your members are set to pay you automatically this month, which indicates:

• Consistent cash flow
• Fewer awkward renewal conversations
• More time to focus on growth instead of chasing payment

Where to Find It:

In fitDEGREE, navigate to Clients on Autopay and Projected Membership Income right on your dashboard. You'll see:

• Total clients on active memberships
• Revenue projected from those clients
• Where the trends are headed

What to Look For Every Week:

• Have the numbers gone up or down from last week? -
• Are there any surprises you weren't expecting?
• Can you pay your upcoming expenses with your projected membership revenue, or do you need to get to work to make up the difference?

Pro Tip:

If the number is flat or declining, now is the time for a strategized conversion campaign for current intro clients or a come-back campaign for lapsed clients who haven't been in in a while.

2. Intro Offer Funnel Progression

Your intro offer is more than a discounted way for new clients to find you; it's your audition. And tracking how many people move through each stage tells you how well you're turning curious leads into paying members.

A healthy funnel helps you predict future growth and fix problems before they cost you members and money. The sooner you can catch issues, the faster you can hit your revenue goals (and the safer your marketing budget becomes!)

Where to Find It:

Use the Intro Offer Funnel Report in Fitdegree. It will show:

• How many people purchased each intro offer
• How many finished it
• How many converted to a long-term package or autopay membership

What to Look For Every Week:

• How many new intros started last week? Is this number down or up? How can we improve it?
• Did the clients who finished their intros convert?
• Is there a falloff point (e.g., they try once, then ghost)?

Pro Tip:

If you're seeing a drop-off between trial and membership, audit your client flow. Ideally, you're following up with intro clients at least five times during their intro special because 80% of people make a purchase decision after the fifth communication.

3. Upcoming First Registrations

This one gets overlooked, but it's a goldmine. Upcoming first registrations tell you who's just booked their very first class with you. These clients are at a pivotal moment; they've said "yes" to showing up, but haven't walked through the door yet.

This report helps you spot opportunities to make that first impression count and reduce no-shows or cold feet.

Where to Find It:

Go to Registrations > Upcoming First Registrations in fitDEGREE. Filter for:

• Clients registered for their first-ever class.
• Classes within the next 7 days
• Class types or times with higher first-timer volume

What to Look For Every Week:

• Who's booked their first class this week?
• Has everyone received a personalized welcome message and email?
• Are your front desk and instructors prepped to greet and connect with them?
• Have you added them to your new client tracker?

Pro Tip:

First-time clients who receive at least one personalized touchpoint (like a welcome text, a reminder call, or a shout-out in class) are significantly more likely actually to come in because it helps prevent cold feet. A personal text tells the client, "I see you, I'm here to help you have a great experience". Set up a really great automated welcome flow and assign someone to text them personally.

How to Make This a Habit

Here's how to make checking these metrics actually happen:

1. Block a 15-minute "Money Monday" meeting on your calendar- ideally before noon, when life can get in the way.
2. Use a Google spreadsheet or planner to jot down:
   
   • Clients on autopay
   • Projected revenue
   • New intro offers started
   • Upcoming first registrations

Or just download the one I use with my studios. Use code fitdegree to get yours free!

3. Track week-over-week trends instead of obsessing over daily shifts. Progress matters more than perfection.

Why These 3 Metrics Work Together

These aren't random numbers-they're part of a system:

• Autopay clients = current revenue
• Intro offer funnel = future revenue
• Upcoming first registrations = potential new relationships and client experience

Looking at all three every Monday helps you balance short-term action with long-term growth. Then you can take action strategically based on what your numbers are actually showing you.

Studio Owner Wins (Without the Guesswork)

Imagine walking into your week already knowing:

• What your baseline income looks like
• Which leads need nurturing
• Which brand-new clients need attention
• Whether you need to run a special campaign to reach your goals

That's what these three metrics give you.

And with fitDEGREE, you don't have to stitch this together from 12 spreadsheets and your gut. It's all there - you just have to look.