Using Your Yoga Studio Business Software for Marketing 

Using Your Yoga Studio Business Software for Marketing 

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Let’s be real: you don’t have to tell people that yoga is worthwhile, you just have to convince them that your studio is worth going to. That means you need a stellar marketing plan to get your studio to stand out from the rest. Not all studio owners have an expert’s eye for marketing But it is an essential part of your business so having a software that can help will be a great boon.

That’s why one of the most important benefits of using yoga studio software for your business is the marketing aspect. Here’s how you can use your studio software for marketing.

Creating A Social Experience

Word-of-mouth referrals are the biggest source for new students for most yoga studios. Creating a social experience around your business is the best way to get people talking about your studio. 

We all know that social media is a powerful marketing tool that you need to leverage to promote your studio. Facebook, Instagram, and YouTube are especially great social platforms for spreading awareness and getting your name out there, but also great for connecting and engaging with your students. But your studio software can make the social experience even better. 

Your software should have social features that make referral marketing easier and empower your members to share their fitness experience directly through the app. fitDEGREE’s social features do just that but also allow users to make friends through the platform and see what classes their friends are attending.

It’s a unique social experience that creates community, drives attendance, and even creates brand advocates.

Direct Engagement With Members

Making sure all your members are informed and engaged can be challenging. There are so many different media options and your members’ attention is spread across many platforms. It can be a burden for you to distribute information across phone, email, and social media– plus your messages can easily get lost in the noise of media saturation. 

Your studio software should enable you to communicate with your members directly to ensure the messaging reaches them and nothing slips through the cracks. Just one channel to keep your members informed simply and effectively.

fitDEGREE’s software solution gives you that one direct line of communication for your members to receive studio news. It’s called the Announcement Board feature– you post just like you would on Facebook and your members get a push notification to check your News Feed.

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Website Integration

Sales is an important part of marketing and anything that can help drive sales makes sure that any of your marketing efforts won’t go to waste. Having a sales enabled schedule integrated into your website sure beats the heck out of a pdf any say of the week.

You need a website that shows off your studio in images and includes class schedules, sign-up, booking, and contact details. Having your class schedule and offerings on your website isn’t enough– your site also needs to be able to handle registration and payment processing. After all, the next studio is only one Google search away. 

Your studio software should have website integration that empowers your users to be able to book and pay directly on your website. The easier the sign-up experience, the more likely you’ll pick up and retain new students. 

fitDEGREE offers a website widget that makes your offerings clear to visitors with a secure payment portal so people can pay right on your website. 

Visual Reporting to Best Inform Marketing Decisions

Your marketing strategy should be guided by statistics and reports. That’s why it’s great to be able to use your studio management software as a tool for tracking data. But what’s even more important is the capability to interpret those reports. Excel files and spreadsheets with rows upon rows of data simply don’t allow you to interpret the data. 

Your software should also help you interpret those results so you can clearly make sense of what’s working in your business and what isn’t. fitDEGREE offers reports from class attendance to revenue as friendly, clickable graphs so you can visualize your results. 

Branded Mobile App

If you’re using software to help connect with members, the software should help you promote your studio too– not the software itself. It should create an exceptional experience for your members without any distraction from local competition. After all, your mobile app should be about your studio!

fitDEGREE offers a unique opportunity to brand your mobile app so that customers recite your mantra. 

Conclusion

Use your yoga studio business software not just to manage your studio, but marketing it too. Take your business to the next level with these tips.

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Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

3 Essential Tips for Keeping Yoga Students Happy

Why The Barre Workout Studios Are Growing So Fast 

Insider Secrets for Branding a Yoga Studio that Succeeds

How Yoga Studio Software Benefits Smaller Studios

How to Successfully Run a Yoga and Pilates Studio

Work Smarter, Not Harder: A Guide to Creating Work/Life Balance

Comparing the Five Best Studio Software Consumer Apps

How to Use Prenatal Pilates to Bring in New Clients

5 Things to Do When Opening Your New Fitness Business

What You Should Know About Your Yoga Studio Software

Pilates vs Yoga: What Classes Should You Offer?

4 New and Innovative Ideas to Market Your Yoga Studio

 The Top 5 Benefits of Having Yoga Studio Management Software

9 Strategies for Getting Your Members to Review Your Yoga Studio

How to Get a Pilates Certification

How to Determine the Best Yoga Studio Management Software for Your Studio

5 Portable Ballet Barres You Can Take Anywhere

Reviews of the 10 Best Yoga Studio Management Software

8 Steps to running Your Yoga Business Mindfully

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About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.