Memberships are an ideal way for any business to generate revenue, but this is especially true when it comes to fitness businesses. Memberships are a commitment both mentally and financially, and they provide business owners with a recurring revenue stream so they can focus more on providing an amazing service instead of new customer acquisition.
There are several necessary steps to take if you want to make a membership a successful business model for your company, but one of the first and most important ones will be developing your membership contract.
Before you can write up a membership contract, you must be crystal clear on what the membership entails. Start by writing out a description!
Be clear about what access is given to your facility with the purchase of that specific membership. It is OK to have more than one membership offering!
Membership contracts are not meant to be complicated, but the whole point is protecting you and your business, so you’ve got to get clear on the specifics. Each contract will have terms based on what you decide is appropriate for your company and your members.
Some of the questions you’ll want to ask yourself are:
Just remember: We highly recommend that you require that cancellation requests be submitted in writing for your own documentation. Also, it is typical that a customer can cancel a gym membership without penalty if they move a certain number of miles away from a facility.
Overall, remember to be very clear in your communication with client about the terms of the agreement and how to go about cancelling said agreement.
There are lots of reasons to put membership contracts in place, but one of the biggest reasons is to help protect you from customer chargebacks.
Credit Card disputes can happen when a client sees a charge on their credit card statement and does not recognize the purchase. When they contact their credit card company to alert them of the “fraudulent” purchase, your business could lose that sale.
Businesses can protect themselves from this by making sure that their merchant descriptor is accurate with their payment processor and closely matches their business name. Sometimes, businesses will make a note of their “merchant description” on a sales receipt if it is different from their business name.
Other times, client may dispute a charge because they believe they have been charged unfairly by a business and want their money back. As a fitness business, you likely have memberships as part of your package offerings, and it’s not uncommon for client to forget about membership fees until after they see the transaction show up in their account. Because memberships are the most common type of revenue stream for fitness businesses, these are the transactions that are most likely to be called into question.
A strong membership contract, however, will prevent you losing funds from chargebacks incurred by client who want refunds after their payment has been made.
Cardholders are always supposed to contact the business first before disputing a charge. They are encouraged to contact the merchant and work it out.
However, if the cardholder cannot get in touch with the business or come to an agreement with the business owner regarding the charges, the cardholder may file a dispute with their credit card company to file a chargeback.
When a disputed charge comes through, the business owner has an opportunity to respond by submitting evidence that the charge was legitimate to help them keep their money. Providing a copy of the contract with the customer’s signature attached lets the credit card company know that the cardholder was aware of the charge and agreed to the charge(s) based on the terms of the agreement. If a dispute is ignored by the merchant, favor is automatically given to the cardholder.
While you may not win every membership dispute just for having a contract in place, having one will be a key factor in your success if you do.
Having a membership contract in place is an essential step for the success of your fitness business. When you outline your offering clearly, set up the proper parameters, and enforce the contract when needed, a membership contract will protect you from unnecessary chargebacks and help to keep your wellness business financially fit.
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