Navigating The New Normal

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Navigating The New Normal

Read Time :

The last year and a half has undoubtedly been challenging for the fitness industry. We’ve seen some businesses struggle to stay afloat due to mandated closures and restrictions, while many have been able to survive and find a new normal. While we are still getting used to daily operations post a pandemic with many unknowns, our clients need us now more than ever.  Recent studies from within the industry show that many clients have screen fatigue and have already returned, or plan to return to their local gym or studio.  As a service based industry focused on health and wellness, it is our responsibility to ensure that we take precautions for our communities. This article will outline important steps that you can take to run a safe and successful business.

Understand Local/State/National Guidelines And Regulations

The CDC guidelines and government mandates are ever changing so it is helpful to stay up to speed and well informed. You can review some of the most recent Covid 19 updates here by state.

Decide If You Will/Can Require Masks And/ Or Proof Of Vaccinations

Understand what policies you can legally enforce and make a decision that your business can stand by. If you are unsure about your rights as a private small business, it’s advised to contact a local lawyer and your state representatives.  Keep in mind that you may have members who do not agree with your decisions, so be prepared to address their concerns and identify how you will proceed if they want to cancel their membership.

fitDEGREE can support your Studio Fitness

Consult with us now!

Create A Safety Protocol

Having a safety protocol illustrates your due diligence as a responsible business owner and it will serve as your guide to address concerns.

This Safety Protocol should include:

  1. What is your business doing to keep your clients safe? Including cleaning protocol, social spacing, tracing of exposure, etc.
  2. What is expected of your staff and how will they be supported?
  3. What is expected of your clients? What do they need to abide by?

It is in your best interest to get all staff and clients to agree that they have reviewed and understand any new policies by signing an updated waiver.

Outline Your Plan If A Covid Case Is Confirmed In Your Business

Understand what is legally required of your business and outline how you will proceed if a Covid case is reported.  It should be noted that although you may not need to communicate covid exposure, it can be in your best interest to ensure that you do not see an increase of incidents within your business.

Identify Options For Outdoor/Alternative Classes & Services

Depending on where you are located, you can get creative with outdoor and alternative locations to host.  Prepare a list in advance of potential options so you have them if you need to temporarily close or have capacity restrictions.

Identify Options For Virtual Classes& Services

Virtual offerings have been and can be an alternative for many businesses but they may not be the right fit for everyone.  Have an action plan prepared if adding virtual options is necessary. If you choose to offer digital services, don’t undersell yourself.  

Identify Membership/Cancellation/Expiration Protocols

Understand your state regulations regarding contract cancellations and refunds. If clients have concerns about in person classes you can offer a membership freeze for a set amount of time or virtual options.

Prepare Your Staff

Your team is the core of your business so it is important to make sure they are trained properly and feel supported. Remember to lead by example with a positive mindset. Check in with them regularly as things evolve.

Communicate To Your Clients

Over communicate to your community with the same messaging across all platforms.Update your website, use your social media platforms consistently, and personally reach out by phone to at risk clients.

Outline Your Financial Plan

Making strategic decisions for your business starts with reviewing your numbers and understanding your options.

  1. What are your current monthly expenses and what are your projected monthly expenses from now until the rest of the year?
  2. What is your current monthly revenue and what is your projected monthly revenue for the rest of the year?
  3. What areas of your budget can you adjust?
  4. What grants, loans, savings, relief support do you have access to and how long do you have access to it?

When you review your numbers, you should know how long your business can operate with your current revenue and potential restrictions.

Conclusion

If the pandemic has taught us anything it’s that you can’t plan for the unexpected, but you can be prepared.  As our industry continues to navigate many unknowns, our businesses should serve as safe outlets for our communities to focus on their well being. You can use the steps in this article to prepare your business to run safely and successfully.

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Don't Do it Alone. Elevate Your Fitness Studio with These 5 Expert Growth Strategies

The Ultimate Checklist for Planning an Effective Fitness Studio Open House

Struggling to Find Leads? Boost Your Boutique Fitness Studio with Lead Magnets

Automate or Call? How to Choose When to Use Automations and When to Reach Out Personally in Your Fitness Studio

The Power of Taking Breaks: Why Your Boutique Fitness Studio Should Embrace Holiday Closures

Re-Engaging At-Risk Clients: 7 Tips to Reduce Cancellation Rates

Fitness Industry Summers: How to Make the Most of a Slow Season

Seven Steps to Run an Effective Fitness Studio Challenge to Increase Engagement and Revenue

Get More Gym Leads with Nurses and Teacher Appreciation Week

Boost Member Engagement and Retention in Your Studio with Intentional Programming

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

Posts You Might Like

Don't Do it Alone. Elevate Your Fitness Studio with These 5 Expert Growth Strategies

Growing your business year after year requires intentional learning and development, and even the most passionate studio owner can plateau and burn out

The Ultimate Checklist for Planning an Effective Fitness Studio Open House

Hosting an open house event at your fitness studio can be a game-changer for attracting new clients and strengthening your community- especially in September when we start to see clients make their way back to their routine.

Struggling to Find Leads? Boost Your Boutique Fitness Studio with Lead Magnets

You already know that attracting new clients to your boutique fitness studio is vital for growth and sustainability.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.