Ah, false spring—the season of cautious optimism. One day, it's 60 degrees, birds are chirping, and the frozen pond outside has finally thawed. Tomorrow? A surprise snowstorm to remind us not to get ahead of ourselves.
Your biz bestie switched studio management software. Your business coach swears by one product. Your members need more support with their existing booking experience.
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Did you achieve everything you hoped to in 2021? Did your studio move systematically closer to your annual goals each month, or did it feel like you were throwing ideas out each week and hoping something stuck? As business owners, we have big dreams, but it's much more difficult to mold those indistinct dreams into realizable goals and systematic action steps.
Reliable staffing is almost always at the top of the list when discussing a studio owner's goals, and it's not an easy subject to tackle. You want your employees to love their job but also connect with the clients, teach safe classes, show up early, and remember to turn the thermostat off when they leave
When we think about strategies to increase your small business's profitability, our focus often goes to perfecting your sales process, gathering referrals, and creating packages that support your bottom line, which is all crucial to the success of your studio. But if you're only focusing on how you can increase revenue, you're only looking at half of the equation.
Communicating with your clients probably seems pretty straightforward... But client communication is different....Communicating with a client isn’t just any exchange of information.
Would you agree that first impressions matter? When you call or walk into a business for the first time, it’s often that first experience that will set the tone for future interactions. The fitness industry is no exception. The first time a lead reaches out to you is your opportunity to WOW them.
90% of people do the same exact thing when looking for a business near them. They go to Google and type in "gym near me" or "cycling studio Los Angeles" or "yoga instructor near me".
Have you ever gone out to eat and were so blown away with how delicious the food was that you rave about it to your friends?
