Ah, false spring—the season of cautious optimism. One day, it's 60 degrees, birds are chirping, and the frozen pond outside has finally thawed. Tomorrow? A surprise snowstorm to remind us not to get ahead of ourselves.
Your biz bestie switched studio management software. Your business coach swears by one product. Your members need more support with their existing booking experience.
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Even with a high number of new members every month, a high drop rate is fiscally bad news for business even if you have a high number of new students. It’s costly to continuously add new students and if you cannot get the customers you currently have to stay enrolled, then you’re going to struggle with growing your studio. So how do you keep your students happy, improve retention rates, and spend less on acquiring new students to replace the ones you lose?
Barre is not just a studio fitness trend, it’s one of the fastest-growing fitness trends in the industry. The American Council on Exercise noticed a rise in popularity of barre classes after the release of the movie Black Swan in 2010.
Branding your studio is so important, particularly in such a booming industry as yoga. Whether online or offline, your branding will make or break your business. You have to be able to stand out from the dozens or even hundreds of yoga studios in your area. But don’t fear, we have some tips to ensure your studio branding is setting you up for sweet studio success.
We all know the yoga industry is competitive, and the struggle is real when you’re a small studio– especially first starting out. There are a million little things to do as a yoga studio owner and not enough hours in the day to do all the things yourself– teaching classes, engaging students so they’ll keep returning to class, following up with new students, marketing to potential students, and putting out fires all along the way.
When you’re running a yoga and/or Pilates business, you’re faced with all the issues entrepreneurs have in small business and all the competition in the studio industry. That’s why being a studio owner can be such a daunting venture. But with the right guidance and the right tools, you can set your yoga and Pilates studio up for success.
No matter the job or industry, many people find there’s just never enough hours in a day to accomplish everything you want to get done. That means feeling like you’re always behind and playing catch up. That’s not a good feeling to have—it wears on your business and it wears on your soul.
There’s no shortage of yoga studio software solutions out there, and one thing is for sure: the top software providers are intensely competing for your business as a studio owner. So how do you know which of the “best” software really is the best? How can you know what business to trust to run your studio? Better yet– how do you know which software has an app that will uplevel the consumer side of your business?
Pilates is a great exercise for everyone, including pregnant women. Prenatal Pilates might not seem like a great business model because a pregnancy only lasts nine months, but the truth is that it’s a great way to bring in new long-term clients– if done correctly.
So you’re thinking of opening your own fitness studio—but where do you start? Opening any business comes with a lot of learning, but thankfully, we have some solid advice to help guide you in the building of your gym, yoga, Pilates, or barre studio. (Did we miss anything?!) And what's more, all this advice is aimed at how to open this business without breaking the bank so you can focus on doing the practice that truly lights you up.
