Ah, false spring—the season of cautious optimism. One day, it's 60 degrees, birds are chirping, and the frozen pond outside has finally thawed. Tomorrow? A surprise snowstorm to remind us not to get ahead of ourselves.
Your biz bestie switched studio management software. Your business coach swears by one product. Your members need more support with their existing booking experience.
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Like many entrepreneurs, boutique fitness and gym owners are facing a staffing shortage
Boutique fitness and gym owners have their hands full heading into fall. If it was a long summer for your business, you're probably looking forward to the return of school, which marks the return of busy parents to your gym.
Fitness business owners usually assume we mean spending hundreds (or thousands!) on digital ads when discussing marketing
You want your boutique fitness studio or gym to be the best. You likely even have an idea of everything your studio needs to attract more clients, compete against other studios, or fulfill the dream you set out to create.
Boutique fitness entrepreneurship is a time-consuming, challenging career path. Studio owners have to be proficient marketers, savvy business analysts, employee managers, visionaries, and accountants, and that’s before adding in teaching, client communication, and retail inventory
As a boutique fitness owner, confidently asking potential new clients to purchase a membership is one of the most important skills you can master
You have clear goals for your boutique fitness studio, and you’ve already put the work in to grow your gym into your dream business.
