10 Rules For A Standard Group Class Model Pricing Structure

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

10 Rules For A Standard Group Class Model Pricing Structure

Read Time :

Creating an effective pricing structure for gyms and studios is actually a bit of an art. As a business owner, this is an art that you must become proficient at to generate revenue and stay profitable. So how can fitness business owners accomplish this?

The very first step is to understand the key factors for creating your pricing. The next step is to get to work. Below are pricing rules to live, breath, and run your business by. 

1. Less Is More

Don’t over complicate your pricing with too many options. A new client should be able to look at your pricing options and easily identify the one that meets their needs and aligns with the goals they have. When there are too many pricing options, clients feel overwhelmed, and this will directly impact your conversions and your ability to retain clients in the long term.

2. Auto Pay Memberships Are GOLD

Recurring revenue allows you to set realistic goals and make strategic financial decisions. Historically, we find package holders may not be consistent or repeat buyers. In turn, we cannot rely on this revenue and that will affect your bottom line. Without a monthly financial commitment, a client may be less committed as they are not seeing a monthly auto draft and have an extended amount of time to use classes. Remember that when a client chooses a monthly auto pay membership, they are committing to your business AND their own wellness journey, which is a win-win for everyone!

3. Intro Offers Done Right

Your intro offer should be an enticing offer that still correlates to your value and aligns with your pricing. This means don’t offer new clients a two week unlimited intro offer for $5 and have membership options that are $150 per month...that’s a bit of a bait and switch. The right offer paired with the right timing, however, is a recipe for success. Two weeks or less is the sweet spot for the length of time of an intro offer or new client special. Intro offers over two weeks can be challenging to convert as they require more points of contact. New clients have plenty of time to try multiple classes during two weeks and for you to show value during the new client journey.

fitDEGREE can support your Studio Fitness

Consult with us now!


4. Single Sessions 

Your single session is your anchor pricing and your most expensive per class option. Your single session should be priced high enough that new clients want to purchase your intro offer over your single session. If clients don’t want to commit to a package or membership option after doing an intro offer, no skin off your back, that's why you have your single session option!

5. Packages

Your packages are meant to be for clients who have a fear of commitment or for those clients that truly cannot commit, like someone who travels for work or goes to another gym. Your package per session rates should be higher than your membership per session rates as you want to show value in committing to an auto pay. Ideally, you should have only one, maybe two class pack options with strict three to six month expirations. It is crucial for your business to have these set expirations to ensure retention. 

6. Auto Pay Memberships 

Membership options will vary based on modality, capacity, average client usage, ect, but remember, auto pay membership are GOLD. Identify your client usage and decide if you need options based on a set number of sessions per month AND/OR a monthly unlimited. Keep in mind, if you have a capacity less than ten, having a monthly unlimited could hinder your opportunity for growth as you cannot control your client usage and have limited spots available. Your monthly unlimited auto pay with no commitment should be priced higher than your commitment based monthly unlimited options. Identify your commitment tiers and your longest commitment should be your best value.

7. Show Value

Offer pricing options that allow a new client to see value in a commitment with undeniable price differences and perks. Your commitment-based memberships should include added value that your packages do not. For example, special perks such as account holds or discounted merchandise. The per session rate should be at least $1 difference between each membership tier.

8. Audit Your Pricing 

Whether you are a new business or one that has been open for years, it is imperative that you track what pricing options are your highest performers and make changes as needed. As the industry evolves, you may find a need to try different intro offers or even seasonal pricing options to meet the needs of your growing demographic. 

9. Increase Your Pricing Yearly

The cost of doing business increases every year, so your pricing should as well. Making pricing changes consistently each year sets your business up for success as you will be able to grow and continue to add value for your clients. 

10. Don’t Undervalue Your Services 

When we undervalue our services, we don’t attract our ideal client and then in turn can struggle with retention. Enough said! 


Conclusion

Remember, as a business owner you get to set your value; there will always be someone who questions your pricing, so just know that they may not be your ideal client. If you are an unopened business, set yourself up for success by following the rules above to ensure you have a pricing model that will convert and retain clients. If you are an established business, don’t be afraid to make changes! Let these 10 rules be your guide to pricing success.


Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

Posts You Might Like

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

As a boutique fitness studio owner, you know it's not your business is more than engaging workouts. To truly thrive and retain clients in the long run, you need to build a strong sense of community within your studio.

How to Boost Your Boutique Fitness Studio's Social Media Presence

In boutique fitness, where a studio owner's passion meets their purpose (and profits), establishing a compelling digital presence is critical to stand out in a crowded market

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Running a boutique fitness studio requires owners to manage countless moving pieces. If you have staff, it's even more complicated.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

Cherise Beardsley
Industry Expert
fitDEGREE

Cherise is a phenomenal business consultant with a lifetime of knowledge and experience in the fitness industry. Cherise not only helps fitness business owners thrive, but also assists the fitDEGREE team in keeping the software headed in the right direction for the needs of business owners using the platform.