12 Facebook Live Tips for Fitness Studio Owners

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

12 Facebook Live Tips for Fitness Studio Owners

Read Time :

Look, we all know that video is an incredibly effective tool for marketing. But did you know that Facebook Live videos get three times more engagement than a video that is no longer live? Plus, Facebook Live videos get five times the amount of exposure than photo posts. This presents a huge opportunity to promote your studio and business!

So why wouldn’t you want to give a live interactive experience in your studio? Why wouldn’t you want to engage with your people simply by clicking a button? Facebook Live is great for building brand awareness, getting more potential students through your doors, and for engaging your current customers. 

Here are 12 tips for best using Facebook Live to promote your studio: 

1. Make Your Video Click-Worthy Before You Go Live

Write an eye-catching caption to go with your video before you even go live. You want to write copy that sparks enough curiosity for viewers to click on your live video as soon as they see the notification.

2. Film Horizontally On Your Mobile Device

A horizontal video looks better than a vertical video on the Facebook newsfeed. Be sure to flip that phone sideways before going live. 

3. Face a Window

Natural light looks way better than your studio lights which often come off as yellow, glowing orbs above you on video. Also, if you’re a glasses-wearer, be sure to take those off and avoid any awkward reflections of light off your lenses. 

4. Bring Some Energy

Come onto the live video with a smile on your face and some energy in your body language. You only have one shot to hook in viewers with the energy you’re presenting visually. Plus, who wants to come to a yoga studio where the person on their Facebook Live video was kind of a drag? It’s important to be yourself, but maybe consider drinking some coffee first if you’re not all-in energy wise.

5. Embrace Small Mistakes

It’s a live video, it won’t be perfect and that’s the beauty of it. It’s a lot like engaging in real life! People will overlook mistakes and small distractions unless you draw attention to them–– and that’s what kills the video and takes attention away from the message you want to deliver. Just embrace your humanness and do the best you can!

fitDEGREE can support your Studio Fitness

Consult with us now!

6. Ask Your Viewers to Interact

Facebook rewards videos algorithmically that have more engagement. Ask your viewers to like, respond, and share your video. A great way to incentivize engagement on live videos is by running a contest or giveaway. Ask and you shall receive.

7. Reference Your Commenters by Name

Studies about “the cognitive self” indicate that people respond positively when they hear their name. So when you’re addressing comments or questions during your live video, use the name of the commenter in your response. It makes the person feel special and helps build a stronger connection between you and your viewers.

8. Show Off Your Studio Culture

This is an awesome opportunity to show off your unique brand by sharing what it’s like in your studio space, who works or practices there, and the overall culture you’ve built with your values. You can also help build your reputation by using influential people in your community who support your business. This way, when a new member walks in the door they feel like they already know somebody. 

9. Feed a Little FOMO

FOMO–– Fear of missing out. Give people a glimpse into events at your studio. This will give people a reason to keep watching so they don’t miss out on some interesting happenings.

10. Give a Call-To-Action

Don’t push the end button on your live video without a call to action. What do you want viewers to do next? Ex. Call to book a free class, like your page, share your video, tag three people. 

11. Make Post-Live Edits

After the video has ended and it’s made available on your page, make sure you upload a custom thumbnail, add captions to your video (Facebook generates captions that you can look through and edit for accuracy), and make any necessary edits to the description. 

12. Check-in On Facebook Insights

After your video has been up for a day or two, go to the insights tab on your Facebook page to see the stats on how the video performed. If your video did well, you should consider using it as content for a Facebook ad campaign. And if it did especially well, consider making it a “Featured Video” on your page to catch the attention of everyone who visits your Facebook page.

Conclusion

Don’t be afraid to experiment with Facebook Live video and see what kind of content gets the best engagement for your studio. Like with most things marketing, the path to success is trying different tactics to achieve an objective and measuring the results to see what performs best. Do you have a Facebook Live tip? Share it with us by commenting below!

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Don't Do it Alone. Elevate Your Fitness Studio with These 5 Expert Growth Strategies

The Ultimate Checklist for Planning an Effective Fitness Studio Open House

Struggling to Find Leads? Boost Your Boutique Fitness Studio with Lead Magnets

Automate or Call? How to Choose When to Use Automations and When to Reach Out Personally in Your Fitness Studio

The Power of Taking Breaks: Why Your Boutique Fitness Studio Should Embrace Holiday Closures

Re-Engaging At-Risk Clients: 7 Tips to Reduce Cancellation Rates

Fitness Industry Summers: How to Make the Most of a Slow Season

Seven Steps to Run an Effective Fitness Studio Challenge to Increase Engagement and Revenue

Get More Gym Leads with Nurses and Teacher Appreciation Week

Boost Member Engagement and Retention in Your Studio with Intentional Programming

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

Posts You Might Like

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

As a boutique fitness studio owner, you know it's not your business is more than engaging workouts. To truly thrive and retain clients in the long run, you need to build a strong sense of community within your studio.

How to Boost Your Boutique Fitness Studio's Social Media Presence

In boutique fitness, where a studio owner's passion meets their purpose (and profits), establishing a compelling digital presence is critical to stand out in a crowded market

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Running a boutique fitness studio requires owners to manage countless moving pieces. If you have staff, it's even more complicated.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.