12 Facebook Live Tips for Fitness Studio Owners

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

12 Facebook Live Tips for Fitness Studio Owners

Read Time :

Look, we all know that video is an incredibly effective tool for marketing. But did you know that Facebook Live videos get three times more engagement than a video that is no longer live? Plus, Facebook Live videos get five times the amount of exposure than photo posts. This presents a huge opportunity to promote your studio and business!

So why wouldn’t you want to give a live interactive experience in your studio? Why wouldn’t you want to engage with your people simply by clicking a button? Facebook Live is great for building brand awareness, getting more potential students through your doors, and for engaging your current customers. 

Here are 12 tips for best using Facebook Live to promote your studio: 

1. Make Your Video Click-Worthy Before You Go Live

Write an eye-catching caption to go with your video before you even go live. You want to write copy that sparks enough curiosity for viewers to click on your live video as soon as they see the notification.

2. Film Horizontally On Your Mobile Device

A horizontal video looks better than a vertical video on the Facebook newsfeed. Be sure to flip that phone sideways before going live. 

3. Face a Window

Natural light looks way better than your studio lights which often come off as yellow, glowing orbs above you on video. Also, if you’re a glasses-wearer, be sure to take those off and avoid any awkward reflections of light off your lenses. 

4. Bring Some Energy

Come onto the live video with a smile on your face and some energy in your body language. You only have one shot to hook in viewers with the energy you’re presenting visually. Plus, who wants to come to a yoga studio where the person on their Facebook Live video was kind of a drag? It’s important to be yourself, but maybe consider drinking some coffee first if you’re not all-in energy wise.

5. Embrace Small Mistakes

It’s a live video, it won’t be perfect and that’s the beauty of it. It’s a lot like engaging in real life! People will overlook mistakes and small distractions unless you draw attention to them–– and that’s what kills the video and takes attention away from the message you want to deliver. Just embrace your humanness and do the best you can!

fitDEGREE can support your Studio Fitness

Consult with us now!

6. Ask Your Viewers to Interact

Facebook rewards videos algorithmically that have more engagement. Ask your viewers to like, respond, and share your video. A great way to incentivize engagement on live videos is by running a contest or giveaway. Ask and you shall receive.

7. Reference Your Commenters by Name

Studies about “the cognitive self” indicate that people respond positively when they hear their name. So when you’re addressing comments or questions during your live video, use the name of the commenter in your response. It makes the person feel special and helps build a stronger connection between you and your viewers.

8. Show Off Your Studio Culture

This is an awesome opportunity to show off your unique brand by sharing what it’s like in your studio space, who works or practices there, and the overall culture you’ve built with your values. You can also help build your reputation by using influential people in your community who support your business. This way, when a new member walks in the door they feel like they already know somebody. 

9. Feed a Little FOMO

FOMO–– Fear of missing out. Give people a glimpse into events at your studio. This will give people a reason to keep watching so they don’t miss out on some interesting happenings.

10. Give a Call-To-Action

Don’t push the end button on your live video without a call to action. What do you want viewers to do next? Ex. Call to book a free class, like your page, share your video, tag three people. 

11. Make Post-Live Edits

After the video has ended and it’s made available on your page, make sure you upload a custom thumbnail, add captions to your video (Facebook generates captions that you can look through and edit for accuracy), and make any necessary edits to the description. 

12. Check-in On Facebook Insights

After your video has been up for a day or two, go to the insights tab on your Facebook page to see the stats on how the video performed. If your video did well, you should consider using it as content for a Facebook ad campaign. And if it did especially well, consider making it a “Featured Video” on your page to catch the attention of everyone who visits your Facebook page.

Conclusion

Don’t be afraid to experiment with Facebook Live video and see what kind of content gets the best engagement for your studio. Like with most things marketing, the path to success is trying different tactics to achieve an objective and measuring the results to see what performs best. Do you have a Facebook Live tip? Share it with us by commenting below!

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

3 Essential Tips for Keeping Yoga Students Happy

Why The Barre Workout Studios Are Growing So Fast 

Insider Secrets for Branding a Yoga Studio that Succeeds

How Yoga Studio Software Benefits Smaller Studios

How to Successfully Run a Yoga and Pilates Studio

Work Smarter, Not Harder: A Guide to Creating Work/Life Balance

Comparing the Five Best Studio Software Consumer Apps

How to Use Prenatal Pilates to Bring in New Clients

5 Things to Do When Opening Your New Fitness Business

What You Should Know About Your Yoga Studio Software

Pilates vs Yoga: What Classes Should You Offer?

4 New and Innovative Ideas to Market Your Yoga Studio

 The Top 5 Benefits of Having Yoga Studio Management Software

9 Strategies for Getting Your Members to Review Your Yoga Studio

How to Get a Pilates Certification

How to Determine the Best Yoga Studio Management Software for Your Studio

5 Portable Ballet Barres You Can Take Anywhere

Reviews of the 10 Best Yoga Studio Management Software

8 Steps to running Your Yoga Business Mindfully

How to Get Your Barre Certification

Fitness Marketing 4 New and Innovative Ideas To Market Your Gym

How Can I Make My Yoga Business Successful

Posts You Might Like

Six Steps to Create Your Fitness Studio’s Successful Business Plan

We're keeping with our new venture series this month to make sure you have all the tools you need to start your new fitness studio business

Your Complete Checklist to Market Your Fitness Business

You’ve been working tirelessly for months to build your new fitness studio, and now it’s time to launch

How to Create a Captivating Founder’s Story For Your Fitness Studio

As a small fitness business owner, crafting a compelling founder's statement and story can help you establish a personal connection with potential customers, differentiate your business from competitors, and build a strong brand identity

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.