Fitness Marketing 4 New and Innovative Ideas To Market Your Gym

Pexels Anthony Shkraba 4348404- Fit Degree
Pexels Andrew Neel 2312369- Fit Degree
Blog Details Img- Fit Degree
Thinking- Fit Degree
Pexels Cottonbro 5076531- Fit Degree

Fitness Marketing 4 New and Innovative Ideas To Market Your Gym

Read Time :

There are lots of strategies out there to market your gym or fitness studio. You’ve heard them all before, especially the digital marketing options. Build a website! Do SEO! Make sure you’re posting everyday on Instagram! Run Facebook ads! None of these are wrong, but there’s nothing new or creative about these strategies which means that your local community has seen it all before.

Do you really want your studio to stand out? To draw in crowds? Well then you’ve got to get innovative with your marketing strategies.

Give them a challenge

There’s a few things we know about people…. First, the majority of them aren’t super motivated to work out. When you appeal to their competitive nature, however, that all changes. 

One way to get potential members excited about joining your gym is to gamify what you do. There is plenty of software companies that now offer heart rate monitor systems that hook up to TV screens so you can track who’s staying in their target heart rate zone and for the longest. 

While competing against your friends is fun,sometimes it’s more important to compete against yourself! 

Setting up literal challenges like a squatting challenge, or a reps challenge, or a balance challenge can get people excited to make it to the gym to test their own limits. Not only is this a great way to drive foot traffic, but it can be a big community-building activity as well.

Make video marketing a priority

Boutique fitness is growing. And fast. Your yoga,barre, Pilates studio or even a gym is likely to have some stiff competition.So if you really and truly want your business to stand out, you’ve got to be willing to put in the time and effort that others won’t. In terms of creatively marketing your gym, start with making videos. 

Most people today prefer to watch videos instead of reading long-form content, and they don’t just want educational content either. It’s always a good idea to create videos that introduce your staff or your mission, videos showing the right way to do certain exercises or poses,and of course, behind-scenes content. All these videos are great for sharing with your current audience on your current social media accounts to drum up interest and engagement. 

However, the people want to be entertained and this is a place where you can get truly creative when looking for new ways to market your gym.

So sing! Dance! Do some skits. Pop music parodies usually get a lot of hits. Post these videos on Facebook, post these videos on IGTV, post these videos on YouTube. Post these videos on TikTok. 

Don’t forget that YouTube is a search engine just like Google, and it can be easier to get traffic and views on YouTube if you have the right type of content. 

And TikTok? That’s a whole new animal. The platform is for short-form mobile videos and usually focuses on lip syncing,comedy, and videos that highlight talent. The platform is growing at an alarming rate and makes it much easier to be found than Facebook or Instagram.(Plus, challenge videos do super well on TikTok!)

fitDEGREE can support your Studio Fitness

Consult with us now!

Focus on referral marketing

It should be no secret to you by now that fitDEGREE’s software focuses on enabling your members to invite their friends to class. Because really, who wants to work out alone? But the truth is that getting your happy members to refer their friends is the #1 way you’re going to grow your gym. So how can you get creative with it? Run contests, incentivize their referrals, give special bonuses like 1:1 coaching or massages for members that refer people to your gym. 

But getting members to send potential members your way isn’t the only way to do referral marketing! 

Gyms and fitness studios are small businesses that can be successfully (or not so successfully) driven by their local communities. So think about businesses that synergy with yours…. Local juice shops? Chiropractors? Spas? Possibly a masseuse? 

Approach these businesses in your community with an idea of what special you can provide their members and a plan for how you’ll promote them to your members and bring them new business as well.

Highlight your big wins

I can’t say enough that happy members create more members because it’s so, so true. Happy members will want their friends to join them in class, and in general, they’ll just tell others about your gym because it’s something they feel strongly about. 

There are a few things you should be doing with these happy members in addition to just asking them to bring in friends:

  •  Ask for reviews! Google, Facebook,Yelp, and Trust pilot just to name a few. These will pop up when a person searches for your company and will show social proof that others really love your brand.
  • Feature them! We see it in gyms every where: the dreaded before and after photos. (Shiver!) But not every person is into fitness for some kind of huge physical transformation. Did Sarah achieve her lifting goal? Did Billy Bob just do a handstand scorpion for the first time? Take a video. Snap a photo. Share it with your community on social media! Sharing member-inspired content is essential because it shows your members that you care and highlights that aspect of your gym culture for anyone who might want to join. (Added bonus: people love to share stories about themselves, so spreading the word will be easier!)

Conclusion

Marketing is hard work. It takes a lot of time and effort to pull off any strategy effectively, so it’s important to choose your strategies wisely. Doing the same old song and dance that all of your competition is engaging in probably won’t move the needle. Instead, focus your efforts on more innovative marketing strategies and watch your gym grow. Picking challenges, video marketing, creating a local referral plan, or using your members to highlight your studio are all good places to start!

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Membership Renewal Strategies: Keep Your Gym Clients Committed Year after Year

Seven Ways to Provide Exceptional Service in Your Studio to Stand Out and Keep Members

Membership Models Demystified: Finding the Right Fit for Your Fitness Studio

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

Customer Spotlights: Showcasing Success Stories to Boost Gym Engagement

2024 Fitness Trends: Embracing The New Boutique Fitness Trends to Stay Ahead

Elevate Your Studio: The Power of Customer Spotlights to Boost Gym Engagement

Elevate Your Boutique Fitness Studio: Year-End Reflections for Ongoing Success

Unwrap Your Gym's Irresistible Holiday Campaign in 4 Steps.

Unleashing the Power of Newsletters: A Guide for Fitness Studio Owners to Boost Holiday Engagement

How to Boost Your Boutique Fitness Studio's Social Media Presence

Social Media Marketing For Fitness Studios: Building Genuine Connections Over Vanity Metrics

Mastering Employee Management: Best Practices for Boutique Fitness Studio Owners

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Crafting a Successful First Year: Must-Have Events for Your Boutique Fitness Studio

Are Your Boutique Fitness Studio's Monthly Costs Weighing You Down? Here's How to Find Out

Revamp Your Fitness Studio: A Guide for Successfully Deciding When to Pivot

How to Create Effective Business Goals for Your New Boutique Fitness Studio: A Comprehensive Guide

Ready, Set, Launch: Your Fitness Studio's Complete Opening Day Checklist

How to Find, Interview, and Hire Staff for Your Fitness Studio

Boosting Your Fitness Studio's SEO Effortlessly: Simple Tips for Studio Owners

The Power of Video Marketing: How Fitness Studio Owners Can Attract More Clients

Six Strategies To Create And Market Your Boutique Studio’s Value Proposition

7 strategies for your boutique gym to compete against large brands

What Type of Financing is Right For My New Fitness Business? A Complete Guide

Six Steps to Create Your Fitness Studio’s Successful Business Plan

Your Complete Checklist to Market Your Fitness Business

How to Create a Captivating Founder’s Story For Your Fitness Studio

How to Identify Your Boutique Gym’s Ideal Client

Four Steps to Create the Perfect Mission Statement for Your Fitness Studio

3 Steps to Build a Strong Brand Strategy for Your Fitness Business

How to choose the perfect space for your fitness studio

Finding a niche for your new business

How to Leverage Business Partnerships to Improve Your Fitness Business

Improve Your Gym's Sales Success With Three Simple Questions

Black Friday Marketing: Your Complete Checklist for Fitness Studios

Three Steps to Improve Your Gym's Sub Policies

Do your staff feel appreciated? How to Improve retention with Employee Appreciation Week.

Seven Questions to Keep Your Gym Staff Happy and Engaged

The free marketing tool you need in your fitness business

Your Gym Needs a Budget: How to Increase Your Fitness Business’s Profitability in Six Steps.

Stop Doing it All: 4 Partners to Help Your Fitness Business Grow

How to Overcome Common Sales Objections to Sell More Gym Memberships

Six Ways to Improve Staff Effectiveness and Retention in your Gym

Eight Steps to Sell More Fitness Memberships

The Three Essential Objectives to Improve Gym Sales and Profitability

How to increase attendance and retention in your gym this summer

How to Increase Your Boutique Studio Sales by Optimizing Your Intro Process

Are your clients staying? Improve your gym's retention rate with these strategies

8 reasons why your intro offer isn’t converting into long-term memberships

Are large class packages harming your gym's business? How to price for competitive growth.

7 Ways to Boost Your Event Marketing and Capture Your Perfect Customer

Are You Using Pop Up Classes to Capture Your Perfect Customer? Here's How.

7 Steps to Create a 12-Month Marketing Calendar to Boost Engagement All Year

How to Maximize Guerilla Marketing to Drive New Clients to Your Gym

Is your gym set up for success? How to create and set achievable new goals in 2022

Is your staff growing your business? How to give constructive feedback to improve buy-in

How to increase your gym's profits without actually making any more money

Client Communication Excellence: Stand Out With These 4 Tools

Member Retention For Long Term Growth

Why Getting More Reviews For Your Gym Should Be A Top Priority

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

Posts You Might Like

Building a Strong Community: How to Foster Authentic Connections in Your Boutique Fitness Studio

As a boutique fitness studio owner, you know it's not your business is more than engaging workouts. To truly thrive and retain clients in the long run, you need to build a strong sense of community within your studio.

How to Boost Your Boutique Fitness Studio's Social Media Presence

In boutique fitness, where a studio owner's passion meets their purpose (and profits), establishing a compelling digital presence is critical to stand out in a crowded market

Crafting a Comprehensive Handbook for Your Boutique Fitness Studio

Running a boutique fitness studio requires owners to manage countless moving pieces. If you have staff, it's even more complicated.

Software Updates

Software Update Img- Fit Degree
Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
Calender Icon Img- Fit Degree
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.