Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Read Time :

Getting in shape has felt like something of a luxury this past year. Many of us have felt isolated and alone. Lack of access to our favorite fitness businesses has taken a toll not only on our physical health, but our mental health as well. As we get back to “normal”, it’s essential to acknowledge the truth about running a fitness business—community is the backbone of our ability to run profitable businesses.

Strong community matters for studio fitness success; here’s why and here’s how you can foster it within your own business today.

Why community matters for fitness businesses 

Working out is something you must be dedicated to. It’s something that requires energy and effort. In order to exercise, you must sacrifice time spent somewhere else in your life. And for that reason alone, it’s essential that the space, the people, and the experience in a fitness studio are warm, inviting, and memorable.

The most important part of this equation is the people, or the community with your fitness space. It’s what will make or break the entire experience for a new member. Creating that sense of connection and belonging is essential if a member is going to dedicate their hours to your business rather than someone else’s (or on another activity altogether!)

This is what keeps your members coming back for more.

Plus, every fitness professional understands that accountability is key in keeping on track with a fitness regimen, and many people rely on friends and family to keep them on track. When they feel connected to the other members of your studio, you’re making it easier for them to stay engaged and stay accountable.

When your fitness business is not focused on creating an epic community within it, it’s easier for members to bounce and events like a global pandemic to make it impossible for you to keep moving forward, so a strong community is something your business really can’t live without.

fitDEGREE can support your Studio Fitness

Consult with us now!

What the pandemic has taught us 

We’ve learned a lot as we’ve lived and run our businesses throughout the COVID-19 pandemic, and one thing is abundantly clear: there is no substitution for the in-person fitness experience. Mental and physical health is vital to maintain a balanced sense of self. Remaining active and disciplined is not only a physical necessity, but a mental necessity as well. 

Now, we can certainly offer virtual options successfully, but it can be tough to recreate that sense of belonging and camaraderie when we’re not in the studio altogether. (Difficult, but not impossible.) Creating a “solace spot,” a place of familiarity and safety, helps people develop a routine and stick to it regularly. 

Many of our members have tried the at-home options popping up across the internet like daisies, but those alternatives to the fitness studio can’t support their desire for friendship and human connection. There will always be a demand for in-person fitness options because people will always crave that kind of experience.

How to build a powerful fitness community around your brand

It’s pretty clear that community is essential to the success of any studio fitness brand. But how will you go about building and nourishing that community within your own business space?

Make sure your classes are memorable 

There are a lot of options out there for fitness these days from local studios to online memberships. What makes yours stand out? 

Do you have a special technique? Are your instructors particularly engaging? Do you have “events” built into the flow of class that encourage members to work together or engage with one another? These are all factors that will play into the overall experience your business provides. 

At the end of the day you must ask yourself (and your members too!): Are our classes memorable?

Empower teachers to create real bonds with clients

Connection is key to any successful relationship, and that’s what you’re building every time a new member walks through your door. Relationship maintenance makes it difficult for clients to part ways with their studio fitness business of choice. 

When teachers check-in with their students before and after class, they are maintaining a relationship that ensures the return of the client…. But this isn’t the only way to create deeper connections. When your fitness business software makes it easy for instructors and members to communicate, they can take the community with them wherever they go!

Encourage members to connect with one another outside of class 

Connecting outside of class is key. The pandemic, again, has taught us a really big lesson: Maintaining our relationships—even when we can’t be face-to-face—is essential for our mental health. So why stop the community vibes when your member walks out the door?

Having a dedicated online space where your instructors and members can actively communicate is going to be the thing that keeps your community thriving whether your classes are in-person or online. (Enter the fitDEGREE announcement board.)

Looks like you are finding this valuable, would you also like our latest copy of Navigating the New Normal?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Referrals Should Be A Top Priority For Your Business

Navigating The New Normal

Testing And Tracking Intro Offers

How To Build Your Intro Offer: The 3 Variables to Consider

Membership Contracts and Why You Need Them

Creating A Successful Sales Process

Importance of an Initial Consultation

10 Rules For A Standard Group Class Model Pricing Structure

5 Key Factors For Creating A Revenue-Generating Pricing Structure

7 Things Your Website Needs To Turn Clicks Into Clients

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

7 Things Your Website Needs To Turn Clicks Into Clients

Why your Fitness Business Can't Survive Without Community (and How to Build a Powerful One)

Membership Contracts and Why You Need Them

Switching Studio Management Software: Reality vs. Expectation

How To Build Your Intro Offer: The 3 Variables to Consider

10 Rules For A Standard Group Class Model Pricing Structure

5 Tips to a Successful Studio Management Software Transfer

The 5 Social Media Tools You Need Right Now in Your Fitness Studio

5 Key Factors For Creating A Revenue-Generating Pricing Structure

How To Build Your Intro Offer: The 3 Variables to Consider

What Does It Cost to Run a Barre Studio?

How the Best Fitness Studios Niche Down to Build Their Business

How to Practice Self-Care When Your Job is to Care for Others

12 Facebook Live Tips for Fitness Studio Owners

Friends Don’t Let Friends Yoga Alone: 11 Tips for Successful Referral Marketing

How Your Yoga Practice Can Spark Gratitude

The 3 Main Ways Your Studio Website Is Failing You and How You Can Fix Them

Should You Crowdfund Your New Yoga Studio Business?

4 Reasons Your Members are Bouncing After Their Class Pass is Finished

Why Yoga Studios Are a Booming Business Right Now

Using Your Yoga Studio Business Software for Marketing 

The Importance of Having Yoga Studio Scheduling Software

Are Your Instructors Making or Breaking Your Studio Brand?

Comparing the Features of Different Types of Yoga Studio Business Software 

Best Software for Keeping Studio Management Simple

Pricing Breakdowns of the 5 Best Yoga Studio Management Software Options

3 Essential Tips for Keeping Yoga Students Happy

Why The Barre Workout Studios Are Growing So Fast 

Insider Secrets for Branding a Yoga Studio that Succeeds

How Yoga Studio Software Benefits Smaller Studios

How to Successfully Run a Yoga and Pilates Studio

Work Smarter, Not Harder: A Guide to Creating Work/Life Balance

Comparing the Five Best Studio Software Consumer Apps

How to Use Prenatal Pilates to Bring in New Clients

5 Things to Do When Opening Your New Fitness Business

What You Should Know About Your Yoga Studio Software

Pilates vs Yoga: What Classes Should You Offer?

4 New and Innovative Ideas to Market Your Yoga Studio

 The Top 5 Benefits of Having Yoga Studio Management Software

9 Strategies for Getting Your Members to Review Your Yoga Studio

How to Get a Pilates Certification

How to Determine the Best Yoga Studio Management Software for Your Studio

5 Portable Ballet Barres You Can Take Anywhere

Reviews of the 10 Best Yoga Studio Management Software

8 Steps to running Your Yoga Business Mindfully

How to Get Your Barre Certification

Fitness Marketing 4 New and Innovative Ideas To Market Your Gym

How Can I Make My Yoga Business Successful

Posts You Might Like

Membership Contracts and Why You Need Them

Memberships are an ideal way for any business to generate revenue, but this is especially true when it comes to fitness businesses

5 Tips to a Successful Studio Management Software Transfer

If you’re making the change, you might as well take this opportunity to start fresh and optimize your business practices. But how? Well, you can start by asking yourself 5 important questions

Why your Fitness Business Can't Survive Without Community and How to Build a Powerful One

This is a guest post by Shauna Armitage. Shauna is a Fractional Marketing Director who has been running her own business for quite some time now! Shauna works closely with teams to help them develop their marketing strategies and create successful campaigns to generate new leads; she also hosts a podcast called Startup Renegades.

Software Updates

Want to know about the latest improvements to fitDEGREE?
SEE LATEST SOFTWARE UPDATES
Black Friday
sale
Ready to switch to a more affordable, customer-friendly management tool? We've got you covered.
SCHEDULE A FREE FITDEGREE DEMO

Get all the resources
in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About the author:

fitDEGREE Team

fitDEGREE is a socially-driven studio management software designed specifically for fitness, health and wellness businesses.

fitDEGREE is powerful, yet economical and most of all, user friendly. By using the newest technology platforms, we seek to provide the best user experience for both the studio owners and their clients at a modest price.